Luke Alexander-Grose
Work
Mike’s Hard Lemonade: Hard Days Deserve a Hard Lemonade
The patrons of this convenience store have had a hard day—and that’s before they meet Hank and Joel. In a new campaign, the pair of snarky shopkeepers closely guard the Mike’s Hard Lemonade cooler, making certain that customers orde…
White Claw: Capsule Collection
White Claw has been a staple on liquor store shelves for years, but now the hard seltzer brand is entering a new space—clothing racks—with a limited-edition capsule collection inspired by its signature canned beverages. The collection’s pieces were created with contemporary streetwear …
Cadbury Creme Egg: How do you not eat yours?
With Christmas over, surely it's time to start thinking about Easter eggs? If that thought makes you groan, well, this year Cadbury is actually urging you not to eat its Creme Eggs, under certain circumstances. The Mondelez-owned brand's 2022 campaign is a promotion involving&…
