Nov 2012 Contest / Sweepstakes Steve Savic

Can the skills of a game translate to the real world? TBWA/Chiat/Day and Nissan are back for a new round of GT Academy, which gets Gran Turismo players to put their skills to a test by driving on a real track -- the Silverstone Raceway. Sixteen finalists wi…

Jun 2012 Interactive Steve Savic

Nissan and Calgary, Canada agency Critical Mass unveiled the 2013 Pathfinder at auto shows, letting people walk around the car, hop in and look at the interior, all using Microsoft Kinect technology. The technology was deployed on a big screen, where the Kinect for Windows SDK techn…