Zachary Bautista
Work
Editor's Pick
Heinz: 0.57
Heinz Ketchup is all about slowing things down. So, on Sunday, the brand showed up on a broadcast that’s all about speed—a Nascar race—with a blink-and-you’ll-miss it commercial that viewers had to slow down to appreciate. Working with agency Rethink, Heinz created a 0.57-second spot (…
Editor's Pick
Best of 2021: Heinz asked people to draw ketchup and this is what happened
Through New Year's, we will be counting down our picks for 2021's 30 best ads and creative marketing ideas. At No. 1: This genius idea for Heinz Ketchup from Canada's Rethink banked on the iconicism of the popular condiment with a simple premi…
Editor's Pick
Heinz: Ketchup Puzzle
Jigsaw puzzles are shaping up to be a new trend in pandemic marketing. Earlier this week, McDonald’s announced it would be giving away 500-piece burger puzzles in Belgium. Now, He…
