
MadHive
Madhive is the leading technology company engineered for modern TV advertising. Through its self-service platform, advertisers can seamlessly customize and automate the buying process into one operating system…
Madhive is the leading technology company engineered for modern TV advertising. Through its self-service platform, advertisers can seamlessly customize and automate the buying process into one operating system. This allows advertisers to plan, target, activate, and measure their campaigns with greater simplicity, accountability, reach, and control. Powered by an industry-leading bidder and device graph that processes 260 billion available ad opportunities per day, Madhive delivers precise, brand-safe audience connections efficiently at scale. The company is trusted by the leading local content owners, creators and distributors, including FOX, Scripps and TEGNA's Premion, as well as national agencies and brands, powering more than half a billion dollars in media across 12,000+ daily campaigns. To learn more, visit madhive.com
Work

Madhive Research Shows Political Advertisers Are Driving 40% Increase In CPMs on CTV
Political candidates are on track to spend $8.6B in advertising for this year’s midterm elections, with $1.5B of that going to Connected TV. And as Election Day approaches on November 8th, political advertisers are starting to ramp up spending. To help the industry understand CTV…

MadHive Research Shows How Political Advertisers Are Finding Success With Streaming
This year’s 2022 midterm elections are expected to exceed $8 billion in political ad spend, with Senate, House and other down-ballot races in play. An estimated 15% of that $8 billion is going to CTV, as candidates leverage streaming’s superior targeting abilities to connect with potential voter…

How MadHive and TransUnion Are Bridging the Gap Between Household-Level and Individual-Level Buying
Connected TV ad spend is expected to hit $21.2 billion this year, but advertisers are still trying to navigate identity challenges across household and individual-level activation. To solve this problem, MadHive and TransUnion joined forces to champion a new approach to streaming TV advertising…