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    PUBLISHING PARTNER:
    Ampersand

    3 keys to the ‘evolutionary revolution’ in multiscreen TV

    Multiscreen TV marketing today represents an evolution that requires a holistic, unified investment of linear TV alongside addressable and…

    By Nicolle Pangis

    Ampersand is moving TV forward. As the industry’s largest source of combined multiscreen TV inventory and viewership insights, we are changing the way TV is bought and measured. Powered by using aggregated and authenticated audience data insights from 42 million households, and with a commitment to protecting personal information, our AND Platform gives advertisers true audience first planning, scale in execution, and advanced measurement of their TV investments. Ampersand represents 80M households and over 70% of addressable households in the U.S. Whether a local or national advertiser, we help clients reach their unique target audience and deliver their stories – anytime, anywhere and on whatever device. Ampersand is owned by Comcast Corporation, Charter Communications, Inc. and Cox Communications. For more information, please visit Ampersand at www.ampersand.tv

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      • Super Bowl 2023
      • Twitter ad updates