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    Analytic Partners

    How Crypto.com kicked Staples out of the Staples Center

    Crypto.com’s successful acquisition of naming rights to the Staples Center demonstrates how brands must rely on creative destruction to stay ahead…

    By Kristin Moody , Konstantinos Spetsaris

    What to do about the ad tech house of cards

    With data deprecation, marketers need a robust analytics framework that is not dependent on mined data. A commercial mix system is proving to be…

    By Nancy Smith

    Getting to ‘acceptance’ over the death of the cookie

    With the impending end of cookies, data-driven marketers know this transition time is crucial to plan long-term strategies. But some brands are…

    By Nancy Smith

    Leveraging disruption: innovation, experimentation and the power of AI

    As marketers deal with a world where disruption is the new normal, how can they handle today’s accelerating challenges, fueled by new regulations…

    By Nancy Smith

    Five steps CMOs can take now to prove marketing’s financial value

    By Nancy Smith

    Ignore Short-Term Panic to Recession-proof Your Brand

    While the COVID-19 pandemic is driving many companies to panic, smart brands turn to a data-driven approach for strategic stability and…

    By Nancy Smith

    Analytic Partners is the leading cloud-based, managed software platform that provides adaptive solutions for deeper business understanding and right-time planning and optimization for marketing and beyond. We turn data into expertise so that our clients can create powerful connections with their customers and achieve commercial success.

    Contributors
    Nancy Smith

    President and CEO, Analytic Partners

    Kristin Moody

    Vice President, Analytic Partners

    Konstantinos Spetsaris

    Senior Vice President, Analytic Partners

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