What to do about the ad tech house of cards
With data deprecation, marketers need a robust analytics framework that is not dependent on mined data. A commercial mix system is proving to be…
Getting to ‘acceptance’ over the death of the cookie
With the impending end of cookies, data-driven marketers know this transition time is crucial to plan long-term strategies. But some brands are…
Leveraging disruption: innovation, experimentation and the power of AI
As marketers deal with a world where disruption is the new normal, how can they handle today’s accelerating challenges, fueled by new regulations…
Ignore Short-Term Panic to Recession-proof Your Brand
While the COVID-19 pandemic is driving many companies to panic, smart brands turn to a data-driven approach for strategic stability and…
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