How Crypto.com kicked Staples out of the Staples Center
Crypto.com’s successful acquisition of naming rights to the Staples Center demonstrates how brands must rely on creative destruction to stay ahead…
What to do about the ad tech house of cards
With data deprecation, marketers need a robust analytics framework that is not dependent on mined data. A commercial mix system is proving to be…
Getting to ‘acceptance’ over the death of the cookie
With the impending end of cookies, data-driven marketers know this transition time is crucial to plan long-term strategies. But some brands are…
Leveraging disruption: innovation, experimentation and the power of AI
As marketers deal with a world where disruption is the new normal, how can they handle today’s accelerating challenges, fueled by new regulations…
Ignore Short-Term Panic to Recession-proof Your Brand
While the COVID-19 pandemic is driving many companies to panic, smart brands turn to a data-driven approach for strategic stability and…
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