A Win-Win Situation

By Ti Published on .

With The Other Final, a documentary he conceived and directed, KesselsKramer founder/CD Johan Kramer continues his stimulating, paradigm-busting ways. The film is a beautiful and moving tribute to soccer, cultural communion and the value of sport beyond the latest haircuts/sponsorship deals of the rich and famous, documenting in lush detail a match between the soccer clubs of Bhutan and Montserrat - the teams at the bottom of the FIFA rankings during last summer's World Cup. Kramer and KK's Matthijs de Jongh conceived the plan to bring the two teams together after the Dutch national team was eliminated from the World Cup finals. While the world watched the final between Germany and Brazil, in Japan, at possibly the most advanced stadium on earth, the people of Bhutan watched their own team play Montserrat on a field in the Bhutanese capital of Thimphu.

Kramer, a creative with a propensity for acting outside of ad-guy guidelines, has directed numerous commercials, film projects and music videos; he is now set to sign with Chelsea Pictures for commercials representation. He helmed The Other Final while working with executive producer de Jongh and Jacqueline Kouwenberg, both of

KesselsKramer (the film was edited by Jonathan Griffith). "I was already driving on the same road for a couple of years, and suddenly, at a crossing, my favorite sport, Buddhism and the opportunity to make a longer film passed by - it was all too good to resist, so I took a turn," says Kramer. "The whole experience has been a big lesson in humanity, compassion and filmmaking,. and I hope to do another feature as soon as possible." The Other Final has played the festival circuit to accolades and has gained some Euro distribution, but producers are seeking a partner for U.S. distribution. The film was funded and produced by KesselsKramer in cooperation with Mercurio Cinematografica in Italy and Japan's Robot Communications. Seen here is a photo (top) by Hans van der Meer, from the book of the same title that accompanies the film, and two scenes from the movie.

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