In April, Charles Schwab joined Domino's Pizza, Levi's and Reebok on the list of clients who have abruptly switched agencies since the beginning of the year, without conducting reviews. Schwab moved its account from BBDO/New York to GSD&M/Austin.
BBDO/New York, Minneapolis' Carmichael Lynch and Gabriet deGrood Bendt, also in Minneapolis, were the recipients of this year's O'Toole Awards, which are awarded each year by the Four A's to recognize creative excellence. BBDO took top honors among agencies with billings of more than $300 million, followed by runner-up Leo Burnett USA. For agencies with billings between $30 million and $300 million, Carmichael Lynch landed an O'Toole for the second year in a row, topping Publicis in Mid-America/Dallas, which was named runner-up. Among agencies with less than $30 million in billings, Gabriel deGrood Bendt took the top prize, followed by runner-up Sawyer Riley Compton in Atlanta. The O'Toole for multicultural work was awarded to the Burrell Communications Group in Chicago, followed by runner-up Campbell-Ewald/Detroit.
DDB/Chicago was awarded an unprecedented eight Gold medals by the N.Y. Art Directors Club, for eight separate radio spots from the agency's "American Heroes" campaign for Budweiser. Other Golds went to Wieden & Kennedy/Portland, which scored two for Nike print work; to TBWA/Chiat/Day/N.Y. for an "Absolut L.A." billboard composed of headshots of wannabe actors; and to Wirz Werbung AG/Zurich for a PSA for the Foundation Against Racism and Anti-Semitism. Winning work will be honored at ADC gala on June 6.
San Diego agency Matthews Mark has named Craig Evans executive VP-creative director, replacing agency partner Michael Mark, who departed earlier this year to pursue other interests. Evans arrives from San Diego agency Big Bang Idea Engineering, where he served as principal and creative director. "He's a fine a writer and a great guy," says Mark. "I have a lot of respect for him." According to a statement, the departure of Mark and the arrival of Evans will eventually lead to a name change for the agency, whose clients include Callaway golf equipment and the Super Bowl XXXVII Host Committee.