Carrying the Torch for New York

By Sh Published on .

It's a remarkable feat to get all sides of the ad industry - agencies, production companies, editors and even unions like the Teamsters and SAG - to pull together under any circumstances, but to create around 30 minutes of film in an entirely pro bono effort in five different commercials, and do it all in just over four weeks, is amazing. Moreover, the films were intended to be shown only to around two dozen people in Colorado Springs. Yet, this was the achievement of a team led by the indefatigable Amy Stanton, drafted this year from Bartle Bogle Hegarty, to be the director of communications of NYC 2012, the campaign to bring the 2012 Olympic Games to New York. At a party, attended by Mayor Michael Bloomberg, at the Directors Guild of America theater in Midtown recently, all those involved celebrated the first successful stage of the bid: beating San Francisco to win the American nomination as host city at the judging jamboree in Colorado. The films ranged from studies of children who aspire to compete in those Games to a student team somehow tracking down ever more grand New York power-broker endorsements. Behind the cameras was a roll call of New York commercials talent: Bryan Buckley, Bob Giraldi, Sam Bayer, Jeff Lovinger, Len Dorfman and Robert Leacock. They were chosen by a team headed by Stanton and O&M ECD Rick Boyko, and were corralled into helping by Matt Miller, president/CEO of the AICP, while the idea of enlisting the ad community came from John Held, president of the AICE. The inevitable celebs involved included Robert de Niro, Woody Allen, Barry Manilow, Larry King and Bette Midler. Tireless location managers and an unprecedented series of waivers from the Mayor's office combined to bring about scenes in Bayer's film (seen here) such as a full-scale downtown ticker tape parade, a police-escorted torch procession through Manhattan and a dramatic fireworks display over the Statue of Liberty.
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