Production Index

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We have a case of conflicting indicators this month when it comes to gauging recent levels of commercials production. The Creativity Production Index - the average number of commercials produced by a sample of agency offices - gained ground in May and June after hitting a 2003 low in April. The CPI for the first half of 2003 is also outpacing last year: an even 14 vs. 12.4 during the first six months of 2002. However, it seems none of these spots were shot in L.A. After falling to the lowest level since the 2000 SAG strike in May, the number of shooting days reported by the L.A. Film Office went even lower in June, down to 282 from 284. At the 2003 halfway mark, L.A.'s production days are off about 4 percent from last year.
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