Production Index

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The economy at large appears to be on the mend, but the commericials production industry still can't find any traction. The Creativity Production Index - the average number of commercials produced by a sample of agency offices - declined again in April, falling to its lowest level this year after getting off to an encouraging start in the first quarter. Numbers from the L.A. Film Office confirm the dispiriting trend. After cresting to a two-year high in March, the number of commercials production days there also tumbled to a 2003 low, falling 30 percent in April. And May was even worse. The office recorded just 284 commercials production days in May, the lowest since October 2000, the last full month of the SAG strike.
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