Production Index

By Jh Published on .

Like the recovery of the economy at large, the rebound of the production industry is proceeding by fits and starts. After a strong December and a dip in January, the Creativity Production Index - the average number of spots produced by a sample of agency offices - gained some ground in February. The first two months of 2002 still lag behind a year ago, however, when the SAG strike had ended but the downturn had yet to take its toll. Numbers from the Los Angeles Film Office confirm this trend, with commercials production days there lagging behind those of a year ago by 20 percent through February. The worst seems to be over as far as closures, but cutbacks continue as a result of the downturn, the most recent being Industrial Light & Magic's announcement that it will phase out its commercials division by the end of June.
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