Silver Cliff-dives

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Eric Silver is arguably the most notable figure to join the recent exodus of creatives from Cliff Freeman & Partners, having played an instrumental role in establishing it as one of the most heralded creative shops of the '90s. After meeting with a number of agencies, last month the former senior VP-CD decided on a post as a group creative director at Saatchi & Saatchi/N.Y., mainly for the "people," he says, referring to the likes of Kevin Roberts, Bob Isherwood, Tod Seisser and Scott Gilbert. Moreover, "In my opinion, it's by far the most creative global network, and everyone wants the New York office doing that caliber of work." Toward that end, his second day on the job found him in Massachusetts working on the agency's pitch. "In the end we got Deutsched," he says. "That's when you have really great creative work but lose anyway." He predicts the bulk of his time will be devoted to pitching new business and, he hopes, handling bigger accounts. "Fox Sports is fun, but unless you catch it at the awards shows or watch Fox Sports Net in L.A., you probably won't see a lot of the work being done." Having shepherded onto Madison Avenue the infamous gerbil and the goons of Mike's Hard Lemonade, is his arrival a harbinger of the weird and wacky to his new roost? "I suspect humor will play a role in the projects I'm involved with, but I think I'm pretty much done firing animals out of cannons and having people jump off of cliffs. The work that makes me really jealous right now is Saturn, Ikea and Volkswagen's'Squares.' "
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