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1930: Advertising Age launches. (75)

1930: Buick ads back used cars. (50)

1931: Neil McElroy's P&G brand management memo. (1)

1932: George Gallup joins Young & Rubicam, develops syndicated opinion poll. (41)

1933: Birth of daytime soap opera. (29)

1933: Nielsen tracks share of market, introduces the Nielsen Food & Drug Index. (37)

1934: The Communications Act creates the Federal Communications Commission. (23)

1936: Tampax uses print ads, changing the marketing of personal hygiene products. (61)

1936: Photo-driven Life on newsstands. (34)

1938: Food, Drug & Cosmetics Act is passed. The law gives the Federal Trade Commission power to police "deceptive acts of commerce." (68)

1938: Townsend brothers and copy testing. (66)

1938: Philco remote-control device arrives. (27)


1940s: "Bug bomb" and other dividends of WWII fuel booming consumer economy. (31)

1940s: African-Americans enter ad industry yet progress in major agencies is mixed. (22)

1941: Advertising on TV. First ad from Bulova. (2)

1942: Advertising Council formed. (58)

1946: Motivational research arrives. (71)

1947: Levittown opens in N.Y. (24)

1948: Marion Harper Jr. heads McCann-Erickson. (4)

1948: "A diamond is forever" written by Frances Gerety. (64)

1949: Doyle Dane Bernbach opens its doors . (10)


1950s: Reeves' Unique Selling Proposition. (33)

1952: Ike's "Man from Abilene." Rosser Reeves creates a TV campaign for Dwight D. Eisenhower. (39)

1954: Marlboro Man saddles up. (51)

1955: Ray Kroc extends the McDonald's franchise. (11)

1957: Edsel bows, becomes one of Detroit's biggest flops. (65)

1957: Vance Packard's "The Hidden Persuaders" sparks an outcry from the public. (26)

1957: First Japanese car sold in U.S. (13)

1958: Bank of America's BankAmericards roll out, with the convenience of charge cards and revolving payments. (46)

1959: Quiz show scandals change TV buying. (30)


1960s: Birth of Univision and Hispanic TV. (59)

1962: Wal-Mart opens first store, eventually becomes the most powerful force in retail. (5)

1963: "Pepsi Generation" and the cola wars. (38)

1963: Lever Bros. solicits from its agencies ways to more effectively use African-Americans and other minorities in advertising. (48)

1963: Avis declares it's No. 2. DDB comes up with a novel "We try harder" campaign. (42)

1964: Cigarettes "hazardous to your health." In less than a decade, cigarette ads are banned from TV. (40)

1964: Start of cable, satellite-delivered TV. (32)

1965: Ralph Nader and consumer advocacy gain; attack on Corvair in "Unsafe at Any Speed." (21)

1966: Legendary adwoman Mary Wells and partners open Wells, Rich, Greene, and go on to create iconic ad lines like Alka-Seltzer's "I can't believe I ate the whole thing." (54)

1968: Marbles in the soup scandal involving Campbell's, BBDO leads to closer FTC scrutiny. (15)

1968: Peggy Charren founds Action for Children's Television. It eventually leads to limits on advertising to kids. (69)

1969: MCI competes with AT&T beginning the Phone Wars. (63)


1970s: Emergence of "positioning." (56)

1971: National Advertising Review Council formed. (14)

1972: Y&R's "Whole Egg" theory on integrated services. (25)

1974: Universal Product Code unveiled. (47)

1975: Miller changes the beer business when it rolls out Lite (and the classic "Tastes great, less filling" tagline). (36)

1976: Advertising gets First Amendment protection. (12)

1977: "Star Wars" saga begins movie merchandising. (43)

1979: Absolut is launched. Award-winning ads from TBWA. (67)


1980s: LBOs shake up the marketing world. (60)

1981: MTV makes its debut. (18)

1981: Beginnings of syndicated TV. (49)

1982: Reese's Pieces and product placement soar via "E.T." (57)

1982: Gannett Co. launches USA Today. (73)

1982: J&J's Tylenol tampering case. (45)

1984: Apple launches the Macintosh via "1984" Super Bowl commercial. (35)

1984: Nike signs Chicago Bulls rookie basketball player Michael Jordan, spurring the use of celebrity sports endorsers overall. (52)

1985: New Coke fiasco triggers a consumer revolt. (6)

1986: The Big Bang. Omnicom Group is formed from the combination of BBDO, DDB and Needham Harper Worldwide. (8)

1986: Ted Bates Worldwide Chairman Bob Jacoby pockets $110 million in Saatchi & Saatchi's acquisition of his agency. (16)

1986: Fox network debuts, paves the way for edgier content on broadcast TV. (62)

1987: WPP Group acquires J. Walter Thompson. (20)


1990s: Agencies unbundle media units. (17)

1990: Compensation consultant at IBM assesses how it pays agencies. (55)

1993: Marlboro Friday reaction to generics. (9)

1994: HotWired runs first Internet ad. (28)

1995: P&G chief Ed Artzt's speech marks the advent of online marketing. (7)

1997: FDA approves DTC ads. (19)

1997: RJR retires Old Joe. (70)


2000s: Advent of TiVo and other devices put control into hands of the consumer. (3)

2000: Bubble bursts as dot-coms crash. (44)

2000: Food marketers consolidate. Mergers include Unilever buying Bestfoods, Philip Morris adding Nabisco. (72)

2000: Birth of reality TV. New genre of TV takes off with CBS' "Survivor." (74)

2000: Census 2000, a wake-up call for marketers as Hispanics garner most attention. (53)

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