Illustrating a point on challenges ahead

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KEVIN BUTH: "Although we truly do revolve around money, there is always a place for a sense of humor and a simple gesture of something positive, be it beauty, good will, a good product, etc."

CHRISTIAN LIU: "I tried to express the whole idea of the `Future of Advertising' with a little humor. It shows the search of new media in a fun way. Success will be based in new ways to communicate the brand and entertain people at the same time."

LEE JENNINGS: "You don't have to hit consumers hard and fast, but I do agree there is a short attention span. I know this is cliched, but the better your idea, the more entertaining your spot is, the longer you can hold somebody."

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