The Buzz

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We knew it wouldn't be long before former Veep Al Gore announced his latest venture, the Current. Unveiled at last week's National Cable and Telecommunications Association's National show in San Francisco, the news, lifestyle and pop-culture digital cable net will launch Aug. 1 in 18 million households. It will target 18-to-34-year-olds with pithy viewer-produced video clips and newsbytes. And despite assumptions, Gore insisted "we have no interest ... in being a TV version of Air America." It has also partnered with Google-a fitting marriage as Gore has been an adviser to Google and, of course, as we all know, invented the Internet. Every half hour, Current will update viewers as to what were the most-searched topics on Google as a way to monitor news activity. Considering Arbitron and Edison Media Research recently reported the share of Internet broadcast consumers who go online while watching TV doubled last year to 44%, Gore and his team seem to have hit on an interesting model. Here at the Buzz we're all for power to the people, but we suspect Current's content will only be as good as its editors/producers, who will have to sift through all those homemade vlog entries.
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