Ad Age Next: Direct-to-consumer

September 09, 2019

Ad Age Next: Direct-to-consumer

Monday, Sept. 9
Convene
237 Park Avenue, New York City

Direct-to-consumer marketers are a rising industry force, but many of the hot brands in retail today didn’t exist a decade ago. Backed by big-time venture capital, these new companies are making enough waves in the retail landscape that heritage players are forced to adopt new tactics and major TV networks are introducing new capabilities to woo them.

But there are as many marketing strategies as there are players and no consensus on just what will prove sustainable in the long run. Join Ad Age to delve into how young, agile startups are changing the retail landscape and explore the challenges and opportunities facing the entire industry.

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