Join Us for the Awards Gala! November 2, 2007Click here for registration information.
Advertising Age is proud to announce the 9th annual Hispanic Creative Advertising Awards, in cooperation with the Association of Hispanic Advertising Agencies. These awards are the premier showcase of Hispanic creative talent honoring the best Hispanic-targeted advertising across television, radio, newspaper, magazine, out-of-home, interactive media, direct marketing and nontraditional/guerrilla marketing.
Entries are judged by a panel of top Hispanic agency creatives, senior-level marketing executives and Advertising Age editors. Entrants do not have to be AHAA members to be eligible.
Winners will be honored at an awards gala in New York on November 2 after the AHAA semi-annual conference. The winners will also be featured in a special report in Advertising Age and online at AdAge.com.
Entries are closed for 2007.
ELIGIBILITY REQUIREMENTSAny original Hispanic-targeted, consumer-oriented television or radio commercial, out-of-home execution, online ad, Web site, print advertisement (magazine or newspaper), direct marketing piece or nontraditional/guerrilla marketing advertisement that first aired or appeared in media in the U.S. and/or Puerto Rico from May 1, 2006 through April 30, 2007 is eligible. Please double check that your ad ran during this period or it will be disqualified. For direct marketing entries, pieces must have been sent between this period. Each ad is considered a separate entry unless specifically entered as part of a campaign. Both Spanish-language and English-language work may be submitted. Adapted work will not be accepted. No subtitles please. Winners will only be chosen for the categories deemed appropriate by the judges. Advertising Age reserves the right to re-categorize entries and create new categories if appropriate.
GUIDELINESCampaign submissions must consist of a minimum of two executions and a maximum of four. Except in multimedia category, campaign entries cannot combine ads done in different media (i.e., magazine and TV, radio and newspaper, etc). Individual ads must be submitted separately, with their own entry form and in their appropriate category.
CATEGORIESTV: All single entries must be submitted on separate DVDs, clearly marked with title of spot, advertiser or brand name and name of company submitting the work. For campaign entries, a main menu must be provided detailing the order and titles of all ads.
Radio: Up to three radio commercials may be on a single CD, but each commercial must have its own entry form. All CDs must be submitted on an audio or data CD. Each commercial must be clearly titled.
Print: Entries must be in the form of either a proof or a tearsheet as the ad appeared. Each must be center mounted on a black showboard of any size, and have a separate entry form securely affixed to the back of the board.
Out-of-Home: Entries must be in the form of a high-quality color proof. Each must be accompanied by an entry form affixed to the back.
Interactive: For Web sites and online work, entrants must provide Web address of the content to be judged. Web sites entered must be accessible from the time of entry submission through September 2007. Ads should be on a separate page and specify which plug-ins (if any) are needed for viewing. Unless part of a campaign, each is considered a separate entry and must have a separate form. Please include evidence of effectiveness.
Direct Marketing: Entries may be direct mail pieces, direct response TV spots (submitted on a DVD), direct response radio spots (on a CD), e-mail or insert media. Direct mail pieces and inserts should be in the same format as the originals. Evidence of effectiveness must be included on entry form or entry may be considered ineligible.
Multimedia: Up to four ads from a campaign consisting of two or more different media categories – TV, radio, print, out-of-home, direct marketing and/or interactive (ie., one print ad, two television commercials and one radio spot). Campaign must be submitted on a single DVD, accompanied by a log detailing what is on the DVD including title of each ad and category (ie. TV, magazine, out-of-home etc.) and their order of appearance.
Nontraditional/Guerrilla Marketing: This category will award unconventional advertising ideas. Please be sure to document clearly exactly how your idea was carried out (ie. mounting photos of the execution onto a showboard).
Beyond Hispanic (NEW for 2007!): For work created by a Hispanic agency that targets a broader market (i.e. general market, other multicultural segments like African-American, Latin America, etc.) This category allows Hispanic agencies to be recognized for a growing body of work created to run beyond the Hispanic market.
Bicultural Hispanics (NEW for 2007!): For work targeting acculturated English-speaking or bicultural Hispanics not reached by Spanish-language media.
ENTRY INSTRUCTIONSAll entries must be accompanied by an entry form. An additional copy of the entry form must be attached to the back of all print work including magazine, newspaper and out-of-home.
Entry form may be downloaded and saved to your desktop. When the document is open, selecting the text tool in the toolbar menu will allow you to type directly onto the form.
AWARDS GALAWinners will be honored at an awards gala in New York on November 2 after the AHAA semi-annual conference. The winners will also be featured in a special report in Advertising Age and online at AdAge.com.
LOCATIONGrand Ballroom at the Manhattan Center 311 West 34th St New York, NY
TIMEFriday, November 2 7:00 p.m.
TROPHIESDuplicate awards can be purchased for $85 each.
Contact us at
E-mail: [email protected]
Please provide us with
- Name of winning spot or campaign
- Quantity desired
CONTACT USFor questions relating to Advertising Age's Hispanic Creative Advertising Awards, please contact
Laurel Wentz at 212-210-0175, e-mail [email protected]
Lauren Minardo at 212-210-0738, e-mail [email protected]