Event Details

Wednesday, February 07, 2007 from 8:00AM to 2:00PM
Beverly Hills Hotel
Beverly Hills, CA
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Madison+Vine 2007

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Join innovative marketers, media executives and top producers for a provocative exploration into the future of branded entertainment.


8:00 am Networking Breakfast

9:00 Opening Remarks

9:15 Scott Donaton, Associate Publisher, The Ad Age Group
Five years ago, Scott Donaton launched Madison & Vine. Now the man who wrote the book on marketing through branded entertainment discusses where we've been, where we are and where we need to go.

9:30 Panel Discussion: Content Is King
Mark Andeer, VP-Brand Strategy, OfficeMax
Myles Romero, Global Brand Entertainment Director, Ford Motor Company
Bill Hilary, President, Magna Global Entertainment
Rich Rosenthal, SVP, Creative Affairs, Studio 2.0

Jonah Bloom, Editor, Advertising Age

10:15 Panel Discussion: Does It Measure Up?
Tracy Schoenadel, Executive Director, ESPN Sports Poll and Vice President of TNS Intersearch
Patrick Quinn, President/CEO, PQ Media LLC
Hamet Watt, CEO, nextmedium
Annie Touliatos, Director, Product Development & Marketing, Nielsen Media Research
Alan Gould, Co-CEO, IAG Research

Marc Graser, Editor, Madison+Vine

11:00 "Biggest Loser" – Anatomy of The Deal
Mark Koops, Executive Producer, "The Biggest Loser"
Bob Harper, Trainer, "The Biggest Loser"
Brad Fogel, CMO, 24 Hour Fitness

Terry Stanley, LA Bureau Chief, Advertising Age

11:30 Networking Break

12:00 am Performance by Perry Farrell's Satellite Party
Followed by a Q&A with Perry Farrell & Terry Stanley

12:30 Lunch with Keynote Presentation
Mark-Hans Richer, Director of Marketing, General Motors Corp.'s Pontiac
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