Event Details

Tuesday, April 22, 2008 from 8:30AM to 12:00PM
AMC River East 21
322 East Illinois Street
Auditorium #7
Chicago, IL
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Marketing at the Movies

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Online registration for this event is now closed. You may purchase tickets at the registration desk the day of the event.

Join us on April 22nd for a one-of-a-kind conference on leveraging the cinema experience. On-screen ads, lobby promotions and sampling have taken movie-going to a whole new level, from pure entertainment to a highly desirable platform for a vast array of advertisers. Take advantage of all that cinema advertising has to offer.

8am Networking Breakfast and Registration

8:30 Opening Remarks

8:45 State of the Cinema Union
Jeff Giles, Executive Editor, Entertainment Weekly

9:15 Big Trailers
Dave Kupiec, EVP, Sales & Marketing, National CineMedia

9:30 Innovative Uses of Cinema/Power of Cinema Panel
Moderator: Jonah Bloom, Editor, Advertising Age

Confirmed Panelists:
David Krupp, Managing Director, Kinetic
Bob Martin, Media Consultant
Jack Sullivan, SVP/OOH Media Director, Starcom USA

10:30 Popcorn Break

10:50 Technology in Cinema Demo and Discussion

Confirmed Participants:
Jim Bell, SVP Ad Sales and Operations, Reactrix Systems Inc.
Elizabeth Brooks, Chief Marketing Officer, REAL D
David Polinchock, Founder and Chairman, Brand Experience Lab

11:50 Keynote
Ruby Anik, SVP of Brand Marketing, J.C. Penney

* Agenda and speakers subject to change

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