Martin Sorrell on weathering the global crisis: Ad Age Virtual Pages
Ad Age Inside Pages is going virtual, bringing you live conversations with industry players from our homes to yours. Hosted by Ad Age editors and reporters, Ad Age Virtual Pages gives you a behind-the-scenes look at the news and topics capturing the industry's attention.
This week: The view from the U.K. Senior editor Jeanine Poggi sits down with Sir Martin Sorrell to discuss how S4 Capital is weathering the global crisis. With companies throughout Europe as well as in the U.S., Latin America and Asia, the London-based executive discusses the climate in the U.K., the shifts in behavior and spend he’s seeing around the world, and what he believes the long-term impact on the ad market will be.