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Thursday, November 17, 2011
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SHIFT: How Consumer Behavior with Mobile Technology is Changing the Game for Retail and Brand Marketing

DraftFCB Free Webcast, 2:00PM EST / 11:00AM PST

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In this session, Chris Miller, EVP Digital and Patrick Moorhead, SVP Mobile, explore a variety of behavioral and structural shifts that are occurring with consumer decision making and purchase behavior as a result of the continued adoption of smartphones by consumers. From how the digital world is fundamentally changing the experience of a "store", to the projected shift away from physical currency, the notion of a product as a digital gateway to broader experiences, and even how our personal data vapor trails, or "life streams" are being created online, this session will uncover the key trends in the social and mobile marketing spaces.

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