There may never have been a scarier time to be in marketing. Chief marketing officer tenure is shrinking; investors are scrutinizing your every move; technology is blowing up—and oh, yes, the president may just take on your brand in a tweet. On May 2 in Chicago, Ad Age hosted the Survival Summit to give brand stewards guidance on how to navigate a world where crisis lurks around every corner.
Interviewer: Josh Golden, President and Publisher, Ad Age
Interviewer: Brian Braiker, Editor, Ad Age
Toby Bochan, Head of Video, Storyful
David Carroll, Associate Professor of Media Design, Parsons School of Design
Moderator: Vivian Schiller, Global Editor-in-Chief, Weber Shandwick