How does an online-only brand drive awareness and experience double-digit growth in an unprecedented environment? LegalZoom Chief Marketing Officer John Buchanan and Analytic Partners Senior VP Fred Chassé join Ad Age Studio 30 Editor John Dioso to address that question and more. From channel optimization to scenario planning, this live virtual panel will take a deep dive into how LegalZoom reinvented itself and uncovered new data-driven media strategies to supercharge growth and maximize profitability—and share what lessons brands can take away from the challenges and opportunities of today’s ever-changing landscape.
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