Streaming surge, check. Flexibility, of course. Pivot, who isn’t? Unprecedented, sigh.
Lockdowns and social distancing made this year’s NewFronts very different from 2019, but the buzzwords already felt all too familiar to industry folks.
In lieu of the week’s typical after parties, Ad Age hosted the NewFronts After Party, virtual chats with leading experts in the digital space to recap the week of presentations. We talked hits and misses, saw which trends are in and which are out, and identified the words and phrases that will define this year’s negotiations.