Watch: How automotive brands are pivoting in the pandemic to reach new audiences
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COVID-19, cord-cutting, the growth of OTT and social media: these are just a few reasons that consumers’ media time is at an all-time high. But what does this mean for automotive marketers?
The latest episode of The Beat, presented by Spotify and Ad Age, explores why auto brands are uniquely positioned to bring their story to life through audio, and how they’re working differently in our new normal to connect with buyers on their path to purchase.
Ad Age Studio 30 Editor John Dioso will be joined by Mike Suozzi and Craig Weingarten from Spotify’s Automotive team, and Angela Zepeda, chief marketing officer at Hyundai Motor America, to discuss the opportunities and challenges of audio advertising as well as their understanding of the 2020 automotive customer.
About
Here at Spotify, we’re set on becoming the world’s #1 audio platform. That’s why we’re investing in exclusive, exciting content for our listeners. Creating buzzworthy personalized experiences like Wrapped, Discover Weekly, Your Summer Rewind, and more. Innovating on the listening experience as we bring music and podcasts together with Daily Sports and Daily Wellness. And empowering creators with new resources to get their music and podcasts heard.
It’s also why we’re making some big changes for our advertising partners — starting with the launch of our new digital home and brand: Spotify Advertising.
Just as we’re aiming to be the world’s top audio platform, we want to be your go-to advertising partner, too. With this new digital home, we'll be bringing you more insights, inspiration, and solutions to help you harness the power of audio to drive business impact. Plus you can start creating your campaigns immediately via our self-serve platform, Ad Studio, right from the same place.
Dive into the new Spotify Advertising today.
