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The Future of Creativity is a week of virtual events to explore the creative work, people and strategies shaping advertising and marketing. In a series of daily talks, we discuss how the industry is navigating the current crises—from the pandemic to systemic racism—taking a close look at key campaigns, diversity efforts, talent, craft and everyone's role in the business going forward.

Ad Age Creativity Editor Ann-Christine Diaz has a frank conversation with one of the industry's top freelancers, author Kathy Hepinstall Parks, on what COVID-19 has changed—and what it hasn't. And Justin Gignac, co-founder of creative talent network Working Not Working, offers his survival tips for freelance talent and best practices for hiring managers looking to work with them.

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