Watch: How TV is navigating the new normal
Watch the replay below—and join the conversation on Facebook, Periscope, LinkedIn, Twitch and Twitter.
COVID-19’s lockdowns and bans on large gatherings has upended the TV industry. Productions are paused, brands are recalibrating their advertising plans and the springtime ritual of the upfronts has been thrown into disarray. With so much uncertainty, just how are networks reaching media buyers and marketers at this time?
Hear how TV executives are rethinking their offerings—and how they believe the pandemic will impact the industry in the long term. Ad Age's TV Pivot, a two-day virtual event, featured one-on-one interviews with top sales leaders across broadcast, cable and digital, plus roundtable discussions with brand marketers and agency execs.
Tuesday, May 12
11:00 a.m. Welcome remarks
11:05 a.m. Jo Ann Ross, president and chief advertising revenue officer, ViacomCBS
11:25 a.m. Peter Olsen, president of ad sales, A+E Networks
11:40 a.m. In the Hot Seat with Roku
11:50 a.m. Marketers roundtable
12:15 p.m. Custom video brought to you by WGN America
1:00 p.m. Marianne Gambelli, president of advertising sales, Fox
1:25 p.m. Jon Steinlauf, chief U.S. advertising sales officer, Discovery
1:40 p.m. Joe Hogan, executive VP of sales and marketing, WarnerMedia
Wednesday, May 13
11:00 a.m. Welcome remarks
11:05 a.m. Mark Marshall and Laura Molen, co-presidents of advertising sales and partnerships, NBCUniversal
11:30 a.m. In the Hot Seat with ViacomCBS
11:40 a.m. Kim Kelleher, president of commercial revenue and partnerships, AMC Networks
1:00 p.m. Rob Tuck, executive VP of national sales, The CW
1:20 p.m. Steve Mandala, president of advertising sales and marketing, Univision Communications
1:35 p.m. Agency roundtable
2:00 p.m. In the Hot Seat with Facebook
