Watch live on Oct. 27: Ad Age Town Hall on multicultural marketing
Watch the live broadcast on Tuesday, Oct. 27 at 11 a.m. EDT.
Multicultural marketing has long been considered a box that brands need to check, resulting in surface-level attempts to diversifying casting, or running commercials on media specifically targeting people of color. With many marketers in recent years favoring a total market approach to advertising, there's been an increasingly heated debate on whether general market agencies can truly market to multicultural audiences.
Join Ad Age on Oct. 27 when we bring together leaders in multicultural marketing to delve into the issues surrounding the current state of the marketplace, how to authentically target these audiences and why it's so important to get it right.
As this discussion will take place in a town hall format, attendees are encouraged to submit questions when RSVPing for the event.