Since before the pandemic, the 2020 class of The List—the group of 30-odd marketing, advertising and media leaders, assembled by Ad Age in partnership with Facebook—declared it would confront unconscious bias by working to address the diverse talent crisis in the industry. Recently, the 2020 class was joined by the 2021 edition of The List.
To accomplish their goal, the combined cohorts recently launched a pilot mentorship program aimed at the mid-career BIPOC professionals who are most in need of guidance to help them progress to the executive level.
The List is partnering with Elevate—Facebook’s DE&I initiative to support Black and Latinx and Hispanic communities by providing access to capital and resources for business development, as well as providing space for Black voices and stories, and internally, building a more diverse and inclusive workplace—to support the mentorship program. Ad Age and Facebook created the live event series Generation Next to promote the partnership, The List's mentorship program and Elevate's core mission.
For more about The List and the previous episodes of Generation Next, visit AdAgeTheList.com. For more about Elevate, visit facebook.com/fbelevate.
Follow The List on Instagram, Facebook, LinkedIn and Twitter for more news about progress of The List's mentorship program. Email [email protected] for more information.