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The Future of Creativity is a week of virtual events to explore the creative work, people and strategies shaping advertising and marketing. In a series of daily talks, we discuss how the industry is navigating the current crises—from the pandemic to systemic racism—taking a close look at key campaigns, diversity efforts, talent, craft and everyone's role in the business going forward.

Ad Age Creativity Editor Ann-Christine Diaz hears from top directors on how they made some of the year’s best work and discusses how the pandemic and our current social climate has influenced—and changed—their work. Plus McCann's Sigal Abudy Weber and Adrian Botan share how the Ikea "ThisAbles" campaign came to be and how it’s evolved since it first launched last year.

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