As audiences increasingly flock to streaming platforms to watch everything from their favorite TV show and a new box office blockbuster, to their friends playing video games, there are a plethora of opportunities—and hurdles—for brands to be part of this shift in content viewing.
On Nov. 9 and Nov. 10 Ad Age Next: Streaming will bring together leaders from some of the most high-profile streaming services, along with niche players, to discuss how brands can more authentically and seamlessly weave themselves into their platforms. We will hear from advertising leaders on how to create content for this rapidly evolving landscape; learn about the streaming audio landscape; take a deep-dive into how newsmakers are breaking news in streaming; and get an inside look on the sports leagues that are finding new homes in streaming, and more.