Advertising Age: The Principles of Advertising and Marketing at Work

AdAge.com Links to Advertising Age Articles cited in "Advertising Age: The Principles of Advertising and Marketing Communications at Work" Copyright 2012

By Esther Thorson and Margaret Duffy, University of Missouri

To view videos cited in this textbook, see this video page.

Preface
AdAge.com Articles

A1: Marc Brownstein. "A simple reminder: Working in ad industry is still fun, rewarding" Published September 21, 2009.
http://adage.com/article/small-agency-diary/a-simple-reminder-ad-industry-fun/139160/


Chapter 1
AdAge.com Articles

A1: Natalie Zmuda. "McDonald's, Macy's tap new ad medium: Online bank statements" Published April 19, 2010.
http://adage.com/article/news/cardlytics-ad-medium-online-bank-statements/143361/

A2: Claire Atkinson. "Cellphone advertising off to slow start" Published March 8, 2006.
http://adage.com/article/news/cellphone-advertising-slow-start/107758/

A3: Rita Chang. "Mobile Marketing beyond the mobile phone" Published November 30, 2009.
http://adage.com/article/news/mobile-marketing-mobile-phone/140746/

A4: Emily Bryson York. "Starbucks gets its business brewing again with social media" Published February 22, 2010.
http://adage.com/article/special-report-digital-alist-2010/digital-a-list-2010-starbucks-brewing-social-media/142202/

A5: Josh Bernoff. "Why you should embrace advertising on Twitter" Published April 19, 2010.
http://adage.com/article/digitalnext/advertise-twitter/143257/

A6: Michael Learmonth. "36 formats give online video ads potential" Published June 29, 2009.
http://adage.com/article/digital/formats-give-online-video-ads-potential/137606/

A7: Rich Karpinski. "Ad Networks and Exchanges 101" Published April 19, 2010.
http://adage.com/article/special-report-ad-network-exchange-guide-2010/ad-networks-exchanges-101/143310/

A8: "Confused by Where to Click? We're Here to Help" Published April 14, 2008.
http://adage.com/article/special-report-ad-network-exchange-guide/confused-click/126222/

A9: Michael Learmonth. "Holy Grail of Targeting Is Fuel for Privacy Battle" Published March 22, 2010. http://adage.com/article/digital/online-advertising-targeting-fuel-privacy-battle/142903/

A10: Abbey Klaassen. "The State of Search Marketing: 2009" Published November 2, 2009.
http://adage.com/article/digital/digital-marketing-state-search-marketing-2009/140083/

Chapter 2
AdAge.com Articles

A1 : Matthew Creamer. "Creative Exodus in Adland: It's Just Not 'Fun' Anymore." Published September 20, 2010.
http://adage.com/article/agency-news/advertising-creative-exodus-adland/145979/

A2: Jeremy Mullman. "Cadillac, Chrysler, Mazda Accounts Spin Out at Once" Published June 28, 2010
http://adage.com/article/agency-news/auto-cadillac-chrysler-mazda-accounts-spin/144700/

A3: Bradley Johnson. "Agency Report: Revenue Slumps 7.5%, Jobs at 16-Year Low" Published April 26, 2010
http://adage.com/article/agency-news/agency-report-revenue-slumps-7-5-jobs-16-year-low/143467/

A4: Rupal Parekh. "In Adland, the Best Culture Lures the Best Talent" published April 26, 2010
http://adage.com/article/agency-news/ad-agencies-culture-lures-talent/143477/

A5: Bradley Johnson. "Top 100 outlays plunge 10% but defying Spend Trend Can Pay Off" Published June 21, 2010.
http://adage.com/article/news/top-100-outlays-plunge-10-defying-spend-trend-pay/144555/

A6: 24 Neff. "Why It's Time To Do Away With the Brand Manager" Published October 12, 2009
http://adage.com/article/cmo-strategy/time-brand-manager/139593/

A7: Michael Bush. "How PR Chiefs Have Shifted Toward Center of Marketing Departments" Published September 21, 2009
http://adage.com/article/cmo-strategy/pr-chiefs-shift-center-marketing-departments/139140/

A8: Jeremy Mullman. "Despite ROI Chatter, Marketers Still Pay Shops Same Old Way" Published May 3, 2010
http://adage.com/article/agency-news/roi-chatter-marketers-pay-shops/143644/

A9: Wayne Arnold. "Stop Being An Agency and Start Being An Agent of Change" Published September 7, 2009
http://adage.com/article/agency-news/stop-ad-agency-start-agent-change/138795/

A10: Ad Age Staff. "How to Save the Troubled Agency-Marketer Relationship" Published April 26, 2010
http://adage.com/article/agency-news/save-troubled-ad-agency-marketer-relationship/143508/

A11: Advertising Age Datacenter. "2009 Set to Show First Revenue Decline for Nation's Top 100 Media Companies" Published December 28, 2009.
http://adage.com/article/mediaworks/media-news-2009-a-lousy-year-top-100-media-cos/141212/

A12: Simon Dumenco. "In Trying to Buy Yelp, Google is Becoming . . . yep, a Media Company" Published January 4, 2010.
http://adage.com/article/the-media-guy/dumenco-google-a-media-company/141250/

A13: Jonah Bloom. "What Will a Successful Media Company Look Like in the Future?" Published November 2, 2009
http://adage.com/article/jonah-bloom/a-successful-media-company-future/140091/

Chapter 3
AdAge.com Articles

A1: Ad Age Encyclopedia. " 22 Computer" Published September 15, 2003
http://adage.com/article/adage-encyclopedia/apple-computer/98505/

A2: "Book of Tens: Biggest Stories of Decade" Published December 14, 2009
http://adage.com/article/print-edition/book-tens-biggest-stories-decade/141062/

A3: Bradley Johnson. "In U.S. media revenue set for historic 2009 decline" Published October 5, 2009
http://adage.com/article/mediaworks/media-100-u-s-media-revenue-set-historic-2009-decline/139445/

A4: James B. Arndorfer. "How the Depression Shaped Modern Ad Biz" Published April 27, 2009
http://adage.com/article/news/depression-shaped-modern-advertising-biz/136262/

A5: "Book of Tens: 36 Products of the Decade" Published December 14, 2009
http://adage.com/article/print-edition/book-tens-products-decade/141032/

A6: Matthew Creamer "Book of Tens: Ideas of the Decade" Published December 14, 2009
http://adage.com/article/print-edition/advertising-book-tens-ideas-decade/141058/

A7: "Advertising Week Walk of Fame" Published September 7, 2009
http://adage.com/article/adages/aol-icon-runs-popular-vote-aol-sponsored-gala-advertising-week/139200/

A8: Bob Liodice. "A Look Back at 10 Ideas that Changed the Marketing World" Published February 15, 2010.
http://adage.com/article/cmo-strategy/liodice-10-ideas-changed-marketing-world/142090/

A9: Bob Liodice. "Ten Big Marketing Risks That Paid Off for Brands" Published May 17, 2010.
http://adage.com/article/cmo-strategy/liodice-ten-big-marketing-risks-paid-brands/143873/

A10: Rupal Parekh. "36 Book Paints Bernbach As Much Lemon As Legend" Published June 1, 2009.
http://adage.com/article/agency-news/book-paints-bernbach-lemon-legend/136992/

A11: Bradley Johnson. "From the Great Depression Through the Great Recession: A Brief History of Marketing" Published March 29, 2010.
http://adage.com/article/ad-age-graphics/ad-age-a-history-marketing/142967/

Chapter 4
AdAge.com Articles

A1: Michael Bush. "Brunswick Put to Ultimate Test as BP Grows Increasingly Toxic" Published May 31, 2010
http://adage.com/article/news/brunswick-put-ultimate-test-bp-grows-increasingly-toxic/144287/

A2: Brian Steinberg. "Swearing During Family Hour?" Who Gives A $#*!" Published May 31, 2010
http://adage.com/article/mediaworks/broadcast-tv-swearing-family-hour-a/144159/

A3: Teressa Iezzi. "Dell's Della Debacle An Example of Wrong Way to Target Women" Published May 25, 2010
http://adage.com/article/teressa-iezzi/dell-s-della-microsite-wrong-target -women/136825/

A4: Rance Crain. "Consumer Mistrust of Politics Spills Over to Brands, Leading Marketers to Play It Safe" Published April 12, 2010
http://adage.com/article/rance-crain/consumer-mistrust-politics-spills-brands/143198/

A5: 24 Neff. "Ad Industry Battles Back Against Bad Rep, Forms Ethics Institute" Published June 7, 2010.
http://adage.com/article/news/ad-industry-battles-back-bad-reputation/144288/

A6: Christopher Weaver. "Does Your Ad Network Know You're Gay?" Published April 19, 2010
http://adage.com/article/special-report-ad-network-exchange-guide-2010/digital-marketing-ad-network-gay/143298/

A7: Michael Bush. "My Life, Seen Through the Eyes of Marketers" Published April 26, 2010
http://adage.com/article/agency-news/life-eyes-marketers/143479/

A8: Bob Liodice. "10 Legal Moves That Changed Advertising" Published March 15, 2010
http://adage.com/article/cmo-strategy/ana-s-liodice-10-legal-moves-changed-advertising/142772/

A9: Abbey Klaassen, Michael Learmonth. "What You Need to Know About the 36 FTC Rules and Why" Published October 12, 2009
http://adage.com/article/digital/ftc-endorsement-rules/139595/

A10: Natalie Zmuda. "Ann Taylor Probe Shows FTC Keeping Close Eye on Blogging" Published May 3, 2010
http://adage.com/article/news/ann-taylor-case-shows-ftc-keeping-close-eye-blogging/143567/

A11: Natasha Shabani. "Are You Using Sweepstakes to Skirt the Do-Not-Call List? The FTC Has Your Number" Published April 12, 2010
http://adage.com/article/guest-columnists/sweepstakes-skirt-call-list/143190/

A12: Rupal Parekh. "Advertising Does Its Part in War on Terror" Published May 10, 2010
http://adage.com/article/news/advertising-part-war-terror/143775/

A13: 24 Neff. "Earth Day is 40 years old. What Headway Have We Made?" Published April 19, 2010
http://adage.com/article/news/green-earth-day-4o-years-headway-made/143364/

Chapter 5
AdAge.com Articles

A1: Natalie Zmuda. "How Pepsi Blinked, Fell Behind Diet Coke" Published March 21, 2011
http://adage.com/article/news/pepsi-blinked-fell-diet-coke/149496/

A2: Ad Age Encyclopedia. "Persuasion Theory" Published September 15, 2003.
http://adage.com/article/adage-encyclopedia/persuasion-theory/98959/

A3: Ad Age Encyclopedia. "Recall" Published September 15, 2003.
http://adage.com/article/adage-encyclopedia/recall/98847/

A4: John Kastenholz, Charles Young. "The Danger in Ad Recall Tests" Published June 9, 2003
http://adage.com/article/viewpoint/danger-ad-recall-tests/49312/

A5: Dan Hill. "CMOs, Win Big by Letting Emotions Drive" Published August 27, 2007
http://adage.com/article/cmo-strategy/cmos-win-big-letting-emotions-drive-advertising/120017/

A6: Jeremy Mullman. "How Bud Light Lost Its Sense of Humor and, Subsequently, Sales" Published August 10, 2009
http://adage.com/article/news/beer-a-b-s-bud-light-lost-laughs-sales/138371/

A7: Max Sutherland, Alice K. Sylvester "Make 'Em Laugh, Make 'Em Buy" Published September 11, 2000
http://adage.com/article/news/book-excerpt-make-em-laugh-make-em-buy/56992/

A8: Bill Imada. "Fiber One Spots Serve Humor Without the Stereotypes" Published July 6, 2010
http://adage.com/article/the-big-tent/fiber-spots-serve-humor-stereotypes/144809/

A9: Hamish Pringle, Peter Field. "Why Emotional Messages Beat Rational Ones" Published March 2, 2009
http://adage.com/article/cmo-strategy/emotional-messages-beat-rational/134920/

A10: Michael Bush. "Embrace Emerging Media Like Consumer Have" Published July 8, 2009
http://adage.com/article/digital/emerging-media-lab-pres-john-ross-fuse-tech-retail/137795/

A11: Michael Learmonth. "iPad's Early Adopters Are Gazing at the Ads, For Now" Published June 15, 2010
http://adage.com/article/digital/ipad-s-early-adopters-gazing-ads/144440/

Chapter 6
AdAge.com Articles

A1: Ad Age Encyclopedia. "Age: Representations in Advertising" Published September 15, 2003.
http://adage.com/article/adage-encyclopedia/age-representations-advertising/98305/

A2: Ad Age Encyclopedia. "Psychographics" Published September 15, 2003.
http://adage.com/article/adage-encyclopedia/psychographics/98836/

A3: Rance Crain. "Welcome to the 21st Century. Now, Let's Fix Last Decade's Mess" Published November 30, 2009
http://adage.com/article/rance-crain/21st-century-fix-mess/140728/

A4: Rich Karpinski. "Will Using Behavioral Data Lead to Smarter Ad Buys?" Published April 20, 2009.
http://adage.com/article/special-report-ad-network-exchange-guide-2009/behavioral-data-lead-smarter-ad-buys/136003/

A5: Beth Snyder Bulik. "What Your Taste in Beer Says About You" Published November 2, 2009.
http://adage.com/article/news/psychographics-taste-beer/140106/

A6: Emily Bryson York. "Meet Melissa, Your Recessionary Consumer" Published September 7, 2009.
http://adage.com/article/news/campbell-soup-visits-homes-find-recession-food-ideas/138823/

A7: Beth Snyder Bulik "On-Demand Generation Will Pay to Play" Published April 12, 2010.
http://adage.com/article/digital/white-paper-demand-generation-pay-play/143220/

A8: Michael Fassnacht. "The Death of Consumer Segmentation" Published April 13, 2009
http://adage.com/article/cmo-strategy/death-consumer-segmentation/135961/

A9: Lenore Skenazy. "Keep Targeting Kids and the Parents Will Start Targeting You" Published May 19, 2008.
http://adage.com/article/lenore-skenazy/targeting-kids-parents-start-targeting/127144/

A10: 24 Trout. "Branding Can't Exist Without Positioning" Published March 14, 2005.
http://adage.com/article/viewpoint/branding-exist-positioning/102513/

A11: Al Ries. "The Battle Over Positioning Still Rages to This Day" Published March 28, 2005.
http://adage.com/article/75-years-of-ideas/battle-positioning-rages-day/102700/

A12: Laura Clark Geist. "Cadillac to Return to 'Art and Science' Brand Positioning" Published March 22, 2010.
http://adage.com/article/news/cadillac-return-art-science-brand-positioning/142848/

A13: Kunur Patel. "How Brands Can Build a Successful App Strategy" Published September 23, 2009.
http://adage.com/article/digital/mobile-marketing-brands-build-a-successful-app-strategy/139233/

Chapter 7
AdAge.com Articles

A1: 24 Neff. "36 Book Reports 37% of All Advertising Is Wasted" Published August 8, 2006
http://adage.com/article/news/book-reports-37-advertising-wasted/110937/

A2: Jim Surmanek. "One-Hit or Miss: Is a Frequency of One Frequently Wrong?" November 27, 1995
http://adage.com/article/news/hit-miss-a-frequency-frequently-wrong/84265/

A3: Andrew Hampp. "The new ad-buying measures that may be on tap this fall" Published May 17, 2010
http://adage.com/article/special-report-upfront-2010/ad-buying-measures-tap-fall/143867/

A4: Michael Bush. "Text mining provides marketers with the 'why' behind demand" Published July 27, 2009
http://adage.com/article/digital/marketing-text-mining-demand/138110/

A5: 24 Neff. "Listen up: You'd Be Foolish to Treat Unsolicited Consumer Opinions As Curse Rather Than a Blessing" Published January 11, 2010
http://adage.com/article/digital/arf-consumer-opinions-online-curse-gift/141399/

A6: Emily Bryson York. "They Learned It By Watching You" Published May 15, 2010
http://adage.com/article/news/shopping-aisles-cutting-edge-consumer-research-tech/142796/

A7: Edmund Lee. "Wikia's Self-Policing social-Media Model Lures Big Marketers" Published May 3, 2010
http://adage.com/article/digital/wikia-s-policing-social-media-model-lures-big-marketers/143636/

A8: 24 Neff. "On-the-Fly Advertising Swiftly Becoming More Commonplace" Published May 17, 2010
http://adage.com/article/news/fly-advertising-swiftly-commonplace/143887/

A9: Kunur Patel. "Number of Web Users Still Clicking Display ads declines by Half" Published October 5, 2009
http://adage.com/article/digital/online-measurement-16-web-clicking-display-ads/139367/

A10: Andrew Hampp. "Nielsen on Notice: Industry Demands a Meatier Metric" Published September 14, 2009
http://adage.com/article/mediaworks/advertising-media-industries-demands-cross-platform-metric/138982/

A11: Andrew Hampp. "The 36 Ad-Buying Measures That May Be On Tap This Fall" Published May 17, 2010
http://adage.com/article/special-report-upfront-2010/ad-buying-measures-tap-fall/143867/

A12: John A Quelch, Katherine Jocz. "Research May be Costly, But It's Critical" Published May 11, 2009
http://adage.com/article/cmo-strategy/marketers-research-costly-critical/136527/

A13: 24 Neff. "Future of Advertising? Print, TV, Online Ads" Published June 1, 2009
http://adage.com/article/news/future-advertising-print-tv-online-ads/136993/

Chapter 8
AdAge.com Articles

A1: Jeremy Mullman. " Cramer-Krasselt Resigns as CareerBuilder's Agency: Account in Review Following Disappointing Super Bowl Ad Showing" Published Feb. 23, 2007.
http://adage.com/article/agency-news/cramer-krasselt-resigns-careerbuilder-s-agency/115130/

A2: Hamish Pringle and Peter Field. "Setting the Right Goals for Business Success" Published May 4, 2009.
http://adage.com/article/cmo-strategy/marketers-bother-soft-business-objectives/136405/

A3: Marsha Lindsay. "How to Develop the Right Communications Strategy for a Conversation Economy" Published October 27, 2009.
http://adage.com/article/cmo-strategy/marketing-communications-strategy-a-conversation-model/139989/

A4: Michael Radigan. "Why Customer Centricity Is More Than a Marketing Trend" Published November 30, 2009.
http://adage.com/article/cmo-strategy/customer-centricity-a-marketing-trend/140761/

A5: 24 Neff. "On the Fly Advertising Swiftly Becoming More Commonplace" Published May 17, 2010.
http://adage.com/article/news/fly-advertising-swiftly-commonplace/143887/

A6: Ben Malbon, Greg Andersen. "How Marketers Might Change to Deliver 'Adaptive Branding'" Published October 20, 2009.
http://adage.com/article/cmo-strategy/marketers-change-deliver-adaptive-branding/139789/

A7: Bob Garfield. "Garfield's AdReview: Budweiser's latest 'True' spot proves advertising can be art" Published April 07, 2003.
http://adage.com/article/news/garfield-s-adreview-budweiser-s-latest-true-spot-proves-advertising-art/49835/

Chapter 9
AdAge.com Articles

A1: Normandy Madden. "Break Me Off a Piece of That Soy-Sauce Bar" Published June 14, 2010.
http://adage.com/article/global-news/global-nestle-exec-s-kit-kat-success-work-nescafe/144397/

A2: 24 Neff. "The Dirt on Laundry Detergents Around the World" Published June 14, 2010.
http://adage.com/article/global-news/global-marketing-dirt-laundry-trends-world/144398/

A3: Natalie Zmuda. "Spring Launches 'The Spark,' Its First Global Ad Campaign" Published Feb. 11, 2010.
http://adage.com/article/news/advertising-sprite-launches-global-ad-campaign/142073/

A4: Jeremy Mullman. "World Cup Kicks Off Marketing Games on Epic Scale" Published May 17, 2010.
http://adage.com/article/news/world-cup-kicks-marketing-games-epic-scale/143889/

A5: Mediaworks. "Write the Future Writ Large" Published June 23, 2010.
http://adage.com/article/mediaworks-idea-of-the-week/nike-s-interactive-sign-lights-johannesburg-tower/144640/

A6: 24 Neff. "Walmart, P&G, Unilever Learn from Their Mistakes" Published June 15, 2009.
http://adage.com/article/news/walmart-p-g-unilever-learn-marketing-mistakes/137296/

A7: Laurel Wentz. "U.S. Military Goes Native In Afghanistan Ad Push" Published April 12, 2010.
http://adage.com/article/global-news/u-s-military-native-afghanistan-ad-push/143223/

A9: Jeremy Mullman. "The Global CMO Interview: Trevor Edwards, Nike 'Ideas Rule. Ideas Are in Charge.'" Published June 14, 2010.
http://adage.com/article/cmo-interviews/global-cmo-interview-trevor-edwards-nike/144359/

A10: Rupal Parekh. "How Facebook Plans to Get to 1 Billion Global Users" Published June 23, 2010.
http://adage.com/article/special-report-cannes-2010/facebook-s-zuckerberg-makes-nice-ad-execs-cannes/144628/

A11: Ann Marie Kerwin. "A World of Inspirational Problem-Solving, Savvy Brands and Smart Marketing" Published June 23, 2010.
http://adage.com/article/global-news/ad-age-insights-white-paper-world-s-hottest-brands-2010/144404/

Chapter 10
AdAge.com Articles

A1: Natalie Zmuda. "Pepsi Max drops the diet, aims to rekindle cola war" Published August 23, 2010
http://adage.com/article/news/pepsi-max-drops-diet-aims-rekindle-cola-war/145505/

A2: E.J. Schultz. "Corona Light Ditches the Beach in 36 Spot" Published April 11, 2011.
http://adage.com/article/news/corona-light-ditches-beach-commercial/226928/

A3: Antony Young. "Who Had the Better Media Strategy? CareerBuilder vs. Monster" Published March 11, 2009
http://adage.com/article/mediaworks/media-strategy-careerbuilder-monster/135120/

A4: Antony Young. "Expedia vs. Priceline -- Whose Media Plan to Book?" Published June 30, 2010
http://adage.com/article/mediaworks/expedia-priceline-media-plan-book/144743/

A5: Tim Calkins, Derek Rucker "Why Issue-Based Advertising Is Like Walking a Minefield" Published February 08, 2010
http://adage.com/article/cmo-strategy/issue-based-advertising-walking-a-minefield/141991/

A6: "A Look Back at 10 Ideas That Changed the Marketing World" Published February 15, 2010
http://adage.com/article/cmo-strategy/liodice-10-ideas-changed-marketing-world/142090/

A7: Antony Young. "Who Served Up the Better Coffee Media Strategy in 2008?" Published: January 26, 2009
http://adage.com/article/mediaworks/comparing-coffee-media-strategies-dunkin-mcdonald-s/134095/

Chapter 11
AdAge.com Articles

A1: Jeremy Mullman. "A-B's Digital Reality Show Showcases World Cup" Published March 25, 2010.
http://adage.com/article/global-news/a-b-s-digital-reality-show-showcases-world-cup/142987/

A2: Kunur Patel. "Traction for Music-and-Shazam Ads that Replaced Old Navy's Supermodelquins" Published April 7, 2011.
http://adage.com/article/special-report-digital-conference/traction-navy-s-music-shazam-ad-campaign/226882/

A3: Megan McIlroy. "It's the Message, Not the Medium" Published November 2, 2007.
http://adage.com/article/mediaworks/message-medium/121728/

A4: Kunur Patel. "Online Ads Not Working for You? Blame the Creative" October 20, 2009.
http://adage.com/article/digital/digital-online-ads-working-blame-creative/139795/

A5: Rance Crain. "Jerry and Oliviero duke it out over what's vital in advertising" April 10, 2000.
http://adage.com/article/viewpoint/jerry-oliviero-duke-vital-advertising/58817/

A6: Jeremy Mullman. "See the Soccer Spot Nike Says Might Be Its Best Ad Ever" Published May 20, 2010.
http://adage.com/article/news/soccer-spot-nike-ad/144010/

A7: Jeremy Mullman. "Nike's Not a World Cup Sponsor, but It's Stealing the Show" Published June 22, 2010.
http://adage.com/article/mediaworks/nike-s-a-world-cup-sponsor-stealing-show/144611/

A8: Pat, Sloan. "Underwear Ads Caught in Bind Over Sex Appeal" Published July 8, 1996.
http://adage.com/article/news/underwear-ads-caught-bind-sex-appeal-tv-nets-prime-time-zoning-spots/78473/

A9: Hoag Levins. "Graphic Anti-Smoking Ad Registers High Impact in U.K." Published April 12, 2004
http://adage.com/article/news/graphic-anti-smoking-ad-registers-high-impact-u-k/39796/

A10: Emma Hall. "IPA Report: Ads that Win Awards Are 11 Times More Effective" Published July 14, 2010.
http://adage.com/article/global-news/ipa-report-ads-win-awards-11-times-effective/144942/

Chapter 12
AdAge.com Articles

A1: Jeremy Mullman. "Budweiser Gets Emotional, Tells DDB to Study D'Arcy" Published May 11, 2009.
http://adage.com/article/news/budweiser-tells-advertising-agency-ddb-study-d-arcy/136547/

A2: Patrick Sarkissian. "Why Metrics Are Killing Creativity in Advertising" Published March 04, 2010.
http://adage.com/article/guest-columnists/viewpoint-metrics-killing-creativity-advertising/142600/

A3: 24 Neff. "R-E-S-P-E-C-T: Why Market Research Just Doesn't Get It" Published September 24, 2007.
http://adage.com/article/news/r-e-s-p-e-c-t-market-research/120634/

A4: Mya Frazier. "Wal-Mart Looks to Refurbish Image With Political-Style Ads" Published January 08, 2007.
http://adage.com/article/news/wal-mart-refurbish-image-political-style-ads/114179/

A5: Bob Garfield. "Long-Awaited Wal-Mart Ads Are Obvious ... Yet Brilliant" Published September 17, 2007.
http://adage.com/article/ad-review/long-awaited-wal-mart-ads-obvious-brilliant/120476/

A6: Simon Dumenco. "On Twitter, Justin Bieber Is More Popular Than Jesus (but Jesus Is More Popular Than BettyWhite)" Published May 14 2010.
http://adage.com/article/trending-topics/twitter-justin-bieber-popular-jesus/143881/

A7: 24 Neff. "Once Skeptics, Brands Drink the Facebook Kool-Aid" Published February 22, 2010.
http://adage.com/article/special-report-digital-alist-2010/digital-a-list-2010-facebook-attracts-brands/142223/

A8: Bob Liodice. "A Look Back at 10 Ideas That Changed the Marketing World" Published February 15, 2010.
http://adage.com/article/cmo-strategy/liodice-10-ideas-changed-marketing-world/142090/

Chapter 13
AdAge.com Articles

A1: Laurel Wentz. "Old Spice's Manly Body Wash TV Spot Takes Film Grand Prix" Published June 26, 2010.
http://adage.com/article/special-report-cannes-2010/spice-s-man-man-smell-takes-film-grand-prix/144688/

A2: Kate Macarthur. "Crispin Gets Fat on BK Chicken" Published July 10, 2006.
http://adage.com/article/news/crispin-fat-bk-chicken/110370/

A3: 24 Neff. "Are Those Designer Diapers You're Wearing?" Published July 19, 2010.
http://adage.com/article/news/marketing-diaper-wars-fashionable-pampers-huggies/144989/

A4: Peter Madden. "Is Copy Dead or Just Evolving?" Published August 2, 2007.
http://adage.com/article/small-agency-diary/copy-dead-evolving/119664/

A5: Al Ries. "The Visual Hammer and the Verbal Nail" Published July 03, 2008.
http://adage.com/article/al-ries/visual-hammer-verbal-nail/128160/

A6: Rita Chang and Rupal Parekh. "Verizon vs. AT&T: Blistering Battle Raging Over Map Coverage Fight Is Good News for Shops, Media as Wireless Giants Square Off" Published November 30, 2009.
http://adage.com/article/news/verizon-t-blistering-battle-raging-map/140748/

A7: Anthony Vagnoni. "Imagemakers Impart Advertising with Style, Special Effects and 'Shaky Cam' Lights, Camera, Direction!" Published March 29, 1999.
http://adage.com/article/news/imagemakers-impart-advertising-style-special-effects-shaky-cam/62917/

A8: Teressa Iezzi. "Toyota IQ Font Wins Design Grand Prix" Published June 23, 2010.
http://adage.com/article/special-report-cannes-2010/cannes-toyota-iq-font-wins-design-grand-prix/144626/

A9: Bob Garfield. "Finalement, Our Long-Awaited Take on Google's Super Bowl Ad" Published February 15, 2010.
http://adage.com/article/ad-review/garfield-s-long-awaited-google-s-super-bowl-ad/142107/

A10: Mark Wnek. "Working Fast and Brilliant Is the Challenge for Creatives Today" Published February 09, 2009.
http://adage.com/article/agency-news/wnek-challenge-facing-advertising-creatives-today/134398/

A11: Conor Brady. "The Era of Creative Empowerment" Published January 21, 2010.
http://adage.com/article/digitalnext/digital-marketing-data-drive-creative-relevance/141473/

A12: Bart Cleveland. "Collaboration Increasingly Crucial to Way We Do Business" Published January 25, 2010.
http://adage.com/article/small-agency-diary/collaboration-crucial-ad-agencies-business/141683/

A13: Freddie Laker. "Creative Evolution: Making the Process More Relevant to Our Time" Published February 6, 2009.
http://adage.com/article/digitalnext/kluster-agency-team-equal-voice/134379/

A14: Howard Margulies. "What Are You Packing Into Your (Creative) Briefs?" Published May 18, 2009
http://adage.com/article/small-agency-diary/creative-briefs-simple/136711/

Chapter 14
AdAge.com Articles

A1: Rupal Parekh. " TBWA, Gatorade Take Home the First Two Grand Prix Awards," Published June 21, 2010.
http://adage.com/article/special-report-cannes-2010/cannes-tbwa-gatorade-win-pr-promo-grand-prix-awards/144568/

A2: Brian Steinberg. "Digitas' Kenny: Give Media Shops More Input in Creative" Published March 06, 2008.
http://adage.com/article/mediaworks/digitas-kenny-give-media-shops-input-creative/125553/

A3: Mike Tunnicliffe. "Target Begs to Be Heard in John Legend Subway Promotion" Published January 23, 2008.
http://adage.com/article/songs-for-soap/target -begs-heard-john-legend-subway-promotion/123271/

A4: Brian Steinberg. "36 Nielsen Ratings Combine Shows' TV and Online Views" Published January 22, 2010.
http://adage.com/article/mediaworks/tv-nielsen-ratings -combine-tv-viewing-online-views/141675/

A5: Bob Garfield. "Comcast Must Die" Published November 19, 2007.
http://adage.com/article/news/comcast-die/122094/

A6: Pete Blackshaw. "Earned Media May Be Efficient, but It's Far From Free" Published April 13, 2009.
http://adage.com/article/digitalnext/earned-media-efficient-free/135965/

A7: Brian Steinberg. "Broadcast Upfront Finishes Between $8.1B and $8.7B" Published June 10, 2010.
http://adage.com/article/special-report-upfront-2010/broadcast-upfront-finishes-8-1b-8-7b/144374/

A8: Judann Pollack. "Drop the Oatmeal and Forget What You 'Know' About Boomers" Published July 20, 2010.
http://adage.com/article/guest-columnists/boomers-connected-devices-life-alert-monitors/145006/

A9: Cathy Collier. "Why Your Agency Should Embrace Connection Planning" Published August 18, 2009.
http://adage.com/article/agency-news/media-ad-agency-embrace-connection-planning/138519/

Chapter 15
AdAge.com Articles

A1: Brian Steinberg. "To Get LeBron, ESPN Cedes Control Over Ads, News" Published July 7, 2010.
http://adage.com/article/mediaworks/lebron-espn-cedes-control-ads-news/144826/

A2: Rich Thomaselli. "How LeBron's Entourage Got His 'Decision' on ESPN" Published July 12, 2010.
http://adage.com/article/news/lebron-s-entourage-decision-espn/144882/

A3: Simon Dumenco. "In Praise of the Original Social Media; Good Ol' Television" Published May 17, 2010.
http://adage.com/article/the-media-guy/twitter-good-ol-television-original-social-media/143875/

A4: Brian Steinberg. "Broadcast's Youth Market Starts at 44" Published May 24, 2010.
http://adage.com/article/special-report-upfront-2010/broadcast-tv-s-youth-market-starts-44/144040/

A5: Brian Steinberg. "Future of TV: Microsoft's Ballmer Sees Content Everywhere" Published January 7, 2010.
http://adage.com/article/digital/media-microsoft-s-ballmer-sees-content/141336/

A6: Nat Ives. "Newspapers Paid Circulation Losses Shrink" Published April 26, 2010.
http://adage.com/article/mediaworks/newspapers-paid-circulation-losses-shrink/143509/

A7: Nat Ives. "Mounting Web Woes Pummel Newspapers" Published June 28, 2010.
http://adage.com/article/mediaworks/mounting-web-woes-pummel-newspapers/144684/

A8: Tasneem Raja. "Google Exec: We're Here to Help Newspapers" Published January 28, 2010.
http://adage.com/article/digital/google-exec-newspapers-models/141788/

A9: Ad Age DataCenter. "Magazine ad page leaders 2nd quarter 2010" Published July 15, 2010.
http://adage.com/datacenter/datapopup.php?article_id=144979

A10: Nat Ives. "Why Ad Pages Won't Ever Fully Return to Mags" Published July 27, 2010.
http://adage.com/article/mediaworks/magazines-ad-pages-fully-return/138131/

A11: Nat Ives. "Oprah Magazine's iPad Edition Will Sell and Display E-Books" Published July 14, 2010.
http://adage.com/article/mediaworks/oprah-magazine-ipad-edition-sell-display-e-books/144927/

A12: Andrew Hampp. "How to Make Better Radio Ads" Published May 21, 2009.
http://adage.com/article/mediaworks/rab-video-roundtable-make-radio-advertising/136781/

A13: MediaWorks. "Petal Advertising" Published July 08, 2010.
http://adage.com/article/mediaworks-idea-of-the-week/media-advertising-campaigns-petal-advertising/144829/

A14: Creativity Online. "Volkswagen: Fun Theory Piano Staircase" Published October 3, 2009.
http://creativity-online.com/work/volkswagen-fun-theory-piano-staircase/17522

A15: Abbey Klaassen, Andrew Hampp. "Inside Outdoor Advertising's Digital Makeover" Published June 14, 2010.
http://adage.com/article/mediaworks/inside-outdoor-advertising-s-digital-makeover/144347/

Chapter 16
AdAge.com Articles

A1: Ann-Christine Diaz. "Tourism Queensland's 'Best Job' Picks Up Its Third Grand Prix" Published June 24, 2010.
http://adage.com/article/special-report-cannes-2009/cannes-tourism-queensland-campaign-wins-cyber-grand-prix/137551/

A2: Rich Karpinski. "Will Using Behavioral Data Lead to Smarter Ad Buys?" Published April 20, 2009.
http://adage.com/article/special-report-ad-network-exchange-guide-2009/behavioral-data-lead-smarter-ad-buys/136003/

A3: Bob Garfield. "War & Peace and Subservient Chicken" Published April 26, 2004.
http://adage.com/article/ad-review/war-peace-subservient-chicken/39935/

A4: Mya Frazier. "Wal-Mart Shuts Down the Hub" Published October 4, 2006.
http://adage.com/article/news/wal-mart-shuts-hub/112288/

A5: Kunur Patel. "Online Ads Not Working for You? Blame the Creative" Published October 20, 2009.
http://adage.com/article/digital/digital-online-ads-working-blame-creative/139795/

A6: John Young. "Making Online Ads Suck Less in 8 Easy Steps" Published April 19, 2010.
http://adage.com/article/digitalnext/making-online-ads-suck-8-easy-steps/143368/

A7: Michael Learmonth. "The Pants That Stalked Me On the Web" Published August 9, 2010.
http://adage.com/article/digitalnext/pants-stalked-web/145204/

A8: Edmund Lee. "Google Profit Surges and Marketers Return to Search" Published July 15, 2010.
http://adage.com/article/digital/google-profit-surges-marketers-return-search/144977/

A9: Steve Rubel. "Hot or Not: E-mail Marketing vs. Social-Media Marketing" Published August 9, 2010.
http://adage.com/article/steve-rubel/digital-e-mail-marketing-social-media-marketing/145285/

A10: 24 Neff. "Time Spent on Facebook, Gaming Surges" Published August 2, 2010.
http://adage.com/article/digital/digital-facebook-youtube-gaming-time-spent-grows/145207/

A11: Abbey Klaassen. "Why Lying, Not Beacon, Was Facebook's Biggest Blunder" Published December 06, 2007.
http://adage.com/article/mediaworks-watercooler/lying-beacon-facebook-s-biggest-blunder/122463/

A12: 24 Neff. "Nielsen: Facebook's Ads Work Pretty Well" Published April 19, 2010.
http://adage.com/article/digital/nielsen-facebook-s-ads-work-pretty/143381/

A13: Matt Story. "Digital Marketing Guide: Gaming" Published February 22, 2010.
http://adage.com/article/digital/digital-marketing-guide-gaming/142227/

A14: Michael Bush. "Texting Trumps Talking in U.S., Just Not as Ad Platform" Published February 18, 2010.
http://adage.com/article/digital/digital-texting-trumps-talking-ad-platform/142180/

A15: Michael Learmonth. "36 Data Shows Hulu Serves More Video Ads than Google" Published July 15 2010.
http://adage.com/article/digital/data-shows-hulu-serves-video-ads-google/144968/

A16: Andrew Hampp. "If You Build a Web Series Around It, Will They Come?" Published August 9, 2010.
http://adage.com/article/madisonvine-digital-entertainment/branded-entertainment-brands-flock-web-series/145276/

A17: Michael Learmonth. "Levi's Walking Man Strides Onto Viral Chart" Published August 5, 2010.
http://adage.com/article/viral-video-charts/viral-video-levis-walking-man-strides-chart/145240/

A18: Kunur Patel. "Google TV: What Does it Mean for Advertisers" Published May 20, 2010.
http://adage.com/article/digital/google-tv-advertisers/144014/

Chapter 17
AdAge.com Articles

A1: Bob Garfield. "7-Eleven's Simpsons Movie Stunt: Brilliant Cross-Promotion" Published July 9, 2007.
http://adage.com/article/ad-review/7-eleven-s-simpsons-movie-stunt-brilliant-cross-promotion/119062/

A2: Doug Brooks. "How to Balance Brand Building and Price Promotion" Published December 29, 2009.
http://adage.com/article/cmo-strategy/balance-brand-building-price-promotion/141232/

A3: Ken Wheaton. "Pepsi Promotion Ends with Chants of Pepsi Sucks" Published April 17, 2009.
http://adage.com/article/adages/pepsi-yankees-promotion-ends-chants-pepsi-sucks/136057/

A4: Ad Age Encyclopedia. "Coupon" Published September 15 2003.
http://adage.com/article/adage-encyclopedia/coupon/98604/

A5: "James Ready Beer," available at Creativity Online
http://creativity-online.com/work/james-ready-billboard-coupon/19864 and http://creativity-online.com/work/gap-sprize/18063

A6: Allison Mooney. "Google Bets (Again) on QR Codes" Published December 7, 2009.
http://adage.com/article/digitalnext/mobile-marketing-google-bets-qr-codes/140932/

A7: Kunur Patel. "Study Says More Parents Embracing Mobile Coupons" Published August 12, 2009.
http://adage.com/article/digital/study-parents-embracing-mobile-coupons/145355/

A8: Natalie Zmuda. "Facebook Turns Focus Group with Splenda Product-Sampling App" Published April 6, 2009.
http://adage.com/article/digital/splenda-facebook-focus-group-product-sampling/137851/

A9: Natalie Zmuda. "EBay Gets Onboard with Delta for Holiday Promotion" Published Novermber 4, 2009.
http://adage.com/article/news/marketing-ebay-delta-partner-holiday-promotion/140315/

A10: "Sprize." Available at Creativity Online: http://creativity-online.com/search?return=endeca&search_phrase=sprize&x=0&y=0

A11: Natalie Zmuda. "Pass or Fail, Pepsi's Refresh Will Be Case for Marketing Textbooks" Published February 8, 2010.
http://adage.com/article/digital/marketing-pepsi-refresh-case-marketing-textbooks/141973/

A12: Natalie Zmuda. "Coke Ties Facebook Charity Promotion to Super Bowl Ads" Published January 27, 2010.
http://adage.com/article/special-report-super-bowl-2010/marketing-coke-ties-facebook-charity-effort-super-bowl/141777/

A13: Natalie Zmuda. "Pepsi Storms Back Into the Super Bowl" Published September 15, 2010.
http://adage.com/article/news/advertising-pepsi-storms-back-super-bowl/145898/

A14: Jeremy Mullman. "A-B's Return to NFL Signals Bet on Big -Event Sponsorships" Published May 10, 2010.
http://adage.com/article/news/500m-return-nfl-signals-a-b-s-bet-event-sponsorships/143774/

A15: Jeremy Mullman. "Nike, Carlsberg Ambush Way toWorld Cup Buzz" Published June 11, 2010.
http://adage.com/article/news/nike-carlsberg-ambush-world-cup-buzz/144396/

A16: John Rowady. "Why Brands Need to Better Optimize the Value of Their Sponsorship ROI" Published July 2, 2010.
http://adage.com/article/special-report-sports-marketing-2010/brands-optimize-sponsorship-roi/145070/

A17: Jim Andrews. "What to Do When Your Sponsorship Agreement Goes Sour" Published February 22, 2010.
http://adage.com/article/guest-columnists/tiger-woods-marketers-scandal/142247/

A18: Normandy Madden. "Coke Partners With Pop Star Leehom for Summer Promotion" Published July 15, 2009.
http://adage.com/china/article/china-news/coke-partners-with-pop-star-leehom-for-summer-promotion/137935/

A19: 24 Neff. "Trade Marketing Finally Gets Some Respect (Well,at P&G)" Published June 18, 2007.
http://adage.com/article/news/trade-marketing-finally-respect-p-g/117379/

A20: 24 Neff. "In-store Displays Are More Effective Than Price Cuts" Published November 24, 2008.
http://adage.com/article/news/store-displays-effective-price-cuts/132767/

A21: Kunur Patel. "Forget Foursquare: Why Location Marketing Is 36 Point-of-Purchase" Published March 22, 2010.
http://adage.com/article/digital/forget-foursquare-location-marketing-point-purchase/142902/

A22: Gian Fulgoni. "In Push for Digital Dollars, Look Beyond CPG's Big TV Budgets" Published February 15, 2010.
http://adage.com/article/digital/push-digital-dollars-cpg-s-tv-budgets/142078/

Chapter 18
AdAge.com Articles

A1: Ken Wheaton. "United Is Happy to Answer Your Complaints After You Humiliate Them" Published July 9, 20009.
http://adage.com/article/adages/united-airlines-happy-answer-complaints-humiliation/137817/

A2: Marissa Miley. "Angry Moms Parody Motrin Ads" Published Nov. 20, 2008.
http://adage.com/article/adages/angry-moms-parody-motrin-ads/132738/

A3: Valentina Vescovi. "Mexican Riff on 22 Advertising Has Locals Crying Plagiarism" Published July 23, 2009.
http://adage.com/article/global-news/mexican-riff-apple-ads-locals-crying-plagiarism/138095/

A4: Marc Graser. "Consumer-Made Commercials Blast Chevy" Published April 5, 2005.
http://adage.com/article/madisonvine-case-study/consumer-made-commercials-blast-chevy/108317/

A5: 24 Neff. "Can One Bad Tweet Taint Your Brand Forever?" Published Feb. 22, 2010.
http://adage.com/article/digital/bad-tweet-taint-brand-forever/142205/

A6: Kunar Patel. "Smirnoff Says It Took 'Measures' to Stop Icing Site" Published June 16, 2010.
http://adage.com/article/news/smirnoff-measures-stop-icing-site/144493/

A7: Natalie Zmuda. "Is Piperlime a Mean Girl?" Published August 16, 2010.
http://adage.com/article/news/advertising-gap-brand-piperlime-irks-facebook-fans/145411/

A8 Ann Christine Diaz. "Campaign of the Year: 'Happiness Machine'" Published July 26, 2010.
http://adage.com/article/special-report-small-agency-2010/small-agency-campaign-definition-6-s-happiness-machine/145066/

A9: Michael Bush. "As Media Market Shrinks, PR Passes Up Reporters, Pitches Directly to Consumers" Published October 26, 2009.
http://adage.com/article/news/pr-pitches-directly-consumers-media-market-shrinks/139864/

A10: Michael Bush. "PR Metrics Evolve to Show How Discipline Drives Sales" Published April 5, 2009.
http://adage.com/article/news/pr-metrics-evolve-show-discipline-drives-sales/139430/

A11: Natalie Zmuda. "Major Brands No Longer Sweet on High-Fructose Corn Syrup" Published March 15, 2010.
http://adage.com/article/news/major-brands-longer-sweet-high-fructose-corn-syrup/142788/

A12: Bob Garfield. "From Greenwashing to Godwashing, BP and Obama Fail at Image Control" Published June 21, 2010.
http://adage.com/article/bob-garfield/greenwashing-godwashing-bp-obama-fail-image/144553/

A13: Steve Roth. "Key Issue in Gay Community's Target Boycott: Sense of Betrayal" Published August 18, 2010.
http://adage.com/article/the-big-tent/marketing-key-issue-gay-community-s-target -boycott/145436/

A14: Emily York. "Domino's Posts Apology Video on YouTube" Published April 15, 2009.
http://adage.com/article/news/domino-s-youtube-nightmare-continues/136015/

A15: Michael Bush. "How PR Chiefs Have Shifted Toward Center of Marketing Departments" Published September 21, 2009.
http://adage.com/article/cmo-strategy/pr-chiefs-shift-center-marketing-departments/139140/

Chapter 19
AdAge.com Articles

A1: Ann Christine Diaz. "Outdoor Winners Reflect Rift Between Tradition and Innovation" Published June 23, 2009.
http://adage.com/article/special-report-cannes-2009/cannes-advertising-festival-outdoor-winners/137519/

A2: Garrick Schmitt. "The Last Campaign: How Experiences are Becoming the 36 Advertising" Published Nov. 10, 2009.
http://adage.com/article/digitalnext/experiences-advertising/140388/

A3: Michael Learmonth. "Evian Takes Viral Mega-Hit Roller Babies to TV" Published April 15, 2010.
http://adage.com/article/viral-video-charts/evian-takes-viral-mega-hit-roller-babies-tv/143256/

A4: Beth Snyder Bulik. "MasterCard Launches 'Priceless' iPhone App" Published July 27, 2009.
http://adage.com/article/digital/mastercard-launches-priceless-iphone-app/138151/

A5: Bob Liodice. "Essentials for Integrated Marketing" Published June 9, 2010.
http://adage.com/article/cmo-strategy/essentials-integrated-marketing/127599/

A6: Laurel Wentz. "Cannes Swept by PR, Integrated, Internet Winners" Published June 29, 2009.
http://adage.com/article/special-report-cannes-2009/cannes-ad-festival-swept-pr-integrated-internet-winners/137630/

A7: Ann-Christine Diaz. "Titanium and Integrated Grand Prix Go to Best Buy Twelpforce and Nike Livestrong Campaign" Published June 26, 2010.
http://adage.com/article/special-report-cannes-2010/titanium-integrated-grand-prix-buy-nike/144695/

A8: Hoag Levins, Three Minute Ad Age. "Grappling With Integrated Marketing's Metrics Paradox" Published June 2, 2008.
http://adage.com/article/video/grappling-integrated-marketing-s-metrics-paradox/127447/

A9: Brian Perkins. "Agencies and Clients Must Stop Talking Change, Start Making It" Published June 14, 2010.
http://adage.com/article/guest-columnists/agencies-clients-stop-talking-start-making-change/144405/

Chapter 20
AdAge.com Articles

A1: Andrew Hampp. "American Family Insurance Extends Branded-Entertainment Platform" Published July 19, 2010.
http://adage.com/article/madisonvine-digital-entertainment/american-family-extends-branded-entertainment-platform/144984/

A2: Andrew Hampp. "American Family Insurance Grows Its Family with Trust" Published February 8, 2010.
http://adage.com/article/cmo-interviews/american-family-insurance-grows-family-building-trust/141940/

A3: James B. Arndorfer. "How the Depression Shaped Modern Ad Biz" Published, April 27, 2009
http://adage.com/article/news/depression-shaped-modern-advertising-biz/136262/

A4: Josh Bernoff. "Advertising Will Change Forever" Published July 20, 2009
http://adage.com/article/digitalnext/advertising-change-forever/138023/

A5: Garrick Schmitt. "The Future of Geo-tagged Marketing" Published December 14, 2009
http://adage.com/article/digitalnext/digital-marketing-future-geo-tagged-marketing/141069/

A6: Brian Steinberg. "Future of TV" Published: November 30, 2009
http://adage.com/article/mediaworks/future-tv/140751/

A7: Kunur Patel. "The Creativity Awards Report" Published September, 2009
http://adage.com/article/agency-news/creativity-awards-report-2009/139270/

A8: Rupal Parekh. "Why Long-Form Ads Are the Wave of the Future" Published May 3, 2010
http://adage.com/article/madisonvine-news/branded-content-long-form-ads-wave-future/143603/

A9: Phil Johnson. "Creating the Future of Adland" Published September 16, 2009
http://adage.com/article/small-agency-diary/advertising-creating-future-adland/139064/

A10: Al DiGuido. "What Will Advertising Agencies Look Like in 2015?" Published February 23, 2010
http://adage.com/article/agency-news/advertising-agencies-2015/142257/