AdAge.com Links to Advertising Age Articles cited in
"Advertising Age: The Principles of Advertising and Marketing
Communications at Work" Copyright 2012
By Esther Thorson and Margaret Duffy, University of Missouri
Advertising Age: The Principles of Advertising and Marketing at Work

To view videos cited in this textbook, see this video page.
Preface
AdAge.com Articles
A1: Marc Brownstein. "A simple reminder: Working in ad industry is still
fun, rewarding" Published September 21, 2009.
http://adage.com/article/small-agency-diary/a-simple-reminder-ad-industry-fun/139160/
Chapter 1
AdAge.com Articles
A1: Natalie Zmuda. "McDonald's, Macy's tap new ad medium: Online bank
statements" Published April 19, 2010.
http://adage.com/article/news/cardlytics-ad-medium-online-bank-statements/143361/
A2: Claire Atkinson. "Cellphone advertising off to slow start"
Published March 8, 2006.
http://adage.com/article/news/cellphone-advertising-slow-start/107758/
A3: Rita Chang. "Mobile Marketing beyond the mobile phone"
Published November 30, 2009.
http://adage.com/article/news/mobile-marketing-mobile-phone/140746/
A4: Emily Bryson York. "Starbucks gets its business brewing again with
social media" Published February 22, 2010.
http://adage.com/article/special-report-digital-alist-2010/digital-a-list-2010-starbucks-brewing-social-media/142202/
A5: Josh Bernoff. "Why you should embrace advertising on Twitter"
Published April 19, 2010.
http://adage.com/article/digitalnext/advertise-twitter/143257/
A6: Michael Learmonth. "36 formats give online video ads potential"
Published June 29, 2009.
http://adage.com/article/digital/formats-give-online-video-ads-potential/137606/
A7: Rich Karpinski. "Ad Networks and Exchanges 101" Published April
19, 2010.
http://adage.com/article/special-report-ad-network-exchange-guide-2010/ad-networks-exchanges-101/143310/
A8: "Confused by Where to Click? We're Here to Help"
Published April 14, 2008.
http://adage.com/article/special-report-ad-network-exchange-guide/confused-click/126222/
A9: Michael Learmonth. "Holy Grail of Targeting Is Fuel for Privacy
Battle" Published March 22, 2010.
http://adage.com/article/digital/online-advertising-targeting-fuel-privacy-battle/142903/
A10: Abbey Klaassen. "The State of Search Marketing: 2009" Published
November 2, 2009.
http://adage.com/article/digital/digital-marketing-state-search-marketing-2009/140083/
Chapter 2
AdAge.com Articles
A1 : Matthew Creamer. "Creative Exodus in Adland: It's Just Not 'Fun'
Anymore." Published September 20, 2010.
http://adage.com/article/agency-news/advertising-creative-exodus-adland/145979/
A2: Jeremy Mullman. "Cadillac, Chrysler, Mazda Accounts Spin Out at
Once" Published June 28, 2010
http://adage.com/article/agency-news/auto-cadillac-chrysler-mazda-accounts-spin/144700/
A3: Bradley Johnson. "Agency Report: Revenue Slumps 7.5%, Jobs at 16-Year
Low" Published April 26, 2010
http://adage.com/article/agency-news/agency-report-revenue-slumps-7-5-jobs-16-year-low/143467/
A4: Rupal Parekh. "In Adland, the Best Culture Lures the Best
Talent" published April 26, 2010
http://adage.com/article/agency-news/ad-agencies-culture-lures-talent/143477/
A5: Bradley Johnson. "Top 100 outlays plunge 10% but defying Spend Trend
Can Pay Off" Published June 21, 2010.
http://adage.com/article/news/top-100-outlays-plunge-10-defying-spend-trend-pay/144555/
A6: 24 Neff. "Why It's Time To Do Away With the Brand
Manager" Published October 12, 2009
http://adage.com/article/cmo-strategy/time-brand-manager/139593/
A7: Michael Bush. "How PR Chiefs Have Shifted Toward Center of
Marketing Departments" Published September 21, 2009
http://adage.com/article/cmo-strategy/pr-chiefs-shift-center-marketing-departments/139140/
A8: Jeremy Mullman. "Despite ROI Chatter, Marketers Still Pay Shops Same
Old Way" Published May 3, 2010
http://adage.com/article/agency-news/roi-chatter-marketers-pay-shops/143644/
A9: Wayne Arnold. "Stop Being An Agency and Start Being An Agent of
Change" Published September 7, 2009
http://adage.com/article/agency-news/stop-ad-agency-start-agent-change/138795/
A10: Ad Age Staff. "How to Save the Troubled Agency-Marketer
Relationship" Published April 26, 2010
http://adage.com/article/agency-news/save-troubled-ad-agency-marketer-relationship/143508/
A11: Advertising Age Datacenter. "2009 Set to Show First Revenue Decline for Nation's
Top 100 Media Companies" Published December 28, 2009.
http://adage.com/article/mediaworks/media-news-2009-a-lousy-year-top-100-media-cos/141212/
A12: Simon Dumenco. "In Trying to Buy Yelp, Google is Becoming . . .
yep, a Media Company" Published January 4, 2010.
http://adage.com/article/the-media-guy/dumenco-google-a-media-company/141250/
A13: Jonah Bloom. "What Will a Successful Media Company Look Like in
the Future?" Published November 2, 2009
http://adage.com/article/jonah-bloom/a-successful-media-company-future/140091/
Chapter 3
AdAge.com Articles
A1: Ad Age Encyclopedia. " 22 Computer" Published September 15, 2003
http://adage.com/article/adage-encyclopedia/apple-computer/98505/
A2: "Book of Tens: Biggest Stories of Decade"
Published December 14, 2009
http://adage.com/article/print-edition/book-tens-biggest-stories-decade/141062/
A3: Bradley Johnson. "In U.S. media revenue set for historic 2009
decline" Published October 5, 2009
http://adage.com/article/mediaworks/media-100-u-s-media-revenue-set-historic-2009-decline/139445/
A4: James B. Arndorfer. "How the Depression Shaped Modern Ad Biz"
Published April 27, 2009
http://adage.com/article/news/depression-shaped-modern-advertising-biz/136262/
A5: "Book of Tens: 36 Products of the Decade"
Published December 14, 2009
http://adage.com/article/print-edition/book-tens-products-decade/141032/
A6: Matthew Creamer "Book of Tens: Ideas of the Decade" Published
December 14, 2009
http://adage.com/article/print-edition/advertising-book-tens-ideas-decade/141058/
A7: "Advertising Week Walk of Fame" Published
September 7, 2009
http://adage.com/article/adages/aol-icon-runs-popular-vote-aol-sponsored-gala-advertising-week/139200/
A8: Bob Liodice. "A Look Back at 10 Ideas that Changed the Marketing
World" Published February 15, 2010.
http://adage.com/article/cmo-strategy/liodice-10-ideas-changed-marketing-world/142090/
A9: Bob Liodice. "Ten Big Marketing Risks That Paid Off for
Brands" Published May 17, 2010.
http://adage.com/article/cmo-strategy/liodice-ten-big-marketing-risks-paid-brands/143873/
A10: Rupal Parekh. "36 Book Paints Bernbach As Much Lemon As
Legend" Published June 1, 2009.
http://adage.com/article/agency-news/book-paints-bernbach-lemon-legend/136992/
A11: Bradley Johnson. "From the Great Depression Through the Great
Recession: A Brief History of Marketing" Published March 29,
2010.
http://adage.com/article/ad-age-graphics/ad-age-a-history-marketing/142967/
Chapter 4
AdAge.com Articles
A1: Michael Bush. "Brunswick Put to Ultimate Test as BP Grows
Increasingly Toxic" Published May 31, 2010
http://adage.com/article/news/brunswick-put-ultimate-test-bp-grows-increasingly-toxic/144287/
A2: Brian Steinberg. "Swearing During Family Hour?" Who Gives A $#*!"
Published May 31, 2010
http://adage.com/article/mediaworks/broadcast-tv-swearing-family-hour-a/144159/
A3: Teressa Iezzi. "Dell's Della Debacle An Example of Wrong Way to
Target Women" Published May 25, 2010
http://adage.com/article/teressa-iezzi/dell-s-della-microsite-wrong-target
-women/136825/
A4: Rance Crain. "Consumer Mistrust of Politics Spills Over to
Brands, Leading Marketers to Play It Safe" Published April 12,
2010
http://adage.com/article/rance-crain/consumer-mistrust-politics-spills-brands/143198/
A5: 24 Neff. "Ad Industry Battles Back Against Bad Rep, Forms
Ethics Institute" Published June 7, 2010.
http://adage.com/article/news/ad-industry-battles-back-bad-reputation/144288/
A6: Christopher Weaver. "Does Your Ad Network Know You're Gay?"
Published April 19, 2010
http://adage.com/article/special-report-ad-network-exchange-guide-2010/digital-marketing-ad-network-gay/143298/
A7: Michael Bush. "My
Life, Seen Through the Eyes of Marketers" Published April 26,
2010
http://adage.com/article/agency-news/life-eyes-marketers/143479/
A8: Bob Liodice. "10 Legal Moves That Changed Advertising"
Published March 15, 2010
http://adage.com/article/cmo-strategy/ana-s-liodice-10-legal-moves-changed-advertising/142772/
A9: Abbey Klaassen, Michael Learmonth. "What You Need to Know About the 36 FTC Rules and
Why" Published October 12, 2009
http://adage.com/article/digital/ftc-endorsement-rules/139595/
A10: Natalie Zmuda. "Ann Taylor Probe Shows FTC Keeping Close Eye on
Blogging" Published May 3, 2010
http://adage.com/article/news/ann-taylor-case-shows-ftc-keeping-close-eye-blogging/143567/
A11: Natasha Shabani. "Are You Using Sweepstakes to Skirt the Do-Not-Call
List? The FTC Has Your Number" Published April 12, 2010
http://adage.com/article/guest-columnists/sweepstakes-skirt-call-list/143190/
A12: Rupal Parekh. "Advertising Does Its Part in War on Terror"
Published May 10, 2010
http://adage.com/article/news/advertising-part-war-terror/143775/
A13: 24 Neff. "Earth Day is 40 years old. What Headway Have We
Made?" Published April 19, 2010
http://adage.com/article/news/green-earth-day-4o-years-headway-made/143364/
Chapter 5
AdAge.com Articles
A1: Natalie Zmuda. "How Pepsi Blinked, Fell Behind Diet Coke"
Published March 21, 2011
http://adage.com/article/news/pepsi-blinked-fell-diet-coke/149496/
A2: Ad Age Encyclopedia. "Persuasion Theory" Published September 15,
2003.
http://adage.com/article/adage-encyclopedia/persuasion-theory/98959/
A3: Ad Age Encyclopedia. "Recall" Published September 15, 2003.
http://adage.com/article/adage-encyclopedia/recall/98847/
A4: John Kastenholz, Charles Young. "The Danger in Ad Recall Tests" Published June
9, 2003
http://adage.com/article/viewpoint/danger-ad-recall-tests/49312/
A5: Dan Hill. "CMOs, Win Big by Letting Emotions Drive"
Published August 27, 2007
http://adage.com/article/cmo-strategy/cmos-win-big-letting-emotions-drive-advertising/120017/
A6: Jeremy Mullman. "How Bud Light Lost Its Sense of Humor and,
Subsequently, Sales" Published August 10, 2009
http://adage.com/article/news/beer-a-b-s-bud-light-lost-laughs-sales/138371/
A7: Max Sutherland, Alice K. Sylvester "Make 'Em Laugh, Make 'Em Buy" Published
September 11, 2000
http://adage.com/article/news/book-excerpt-make-em-laugh-make-em-buy/56992/
A8: Bill Imada. "Fiber One Spots Serve Humor Without the
Stereotypes" Published July 6, 2010
http://adage.com/article/the-big-tent/fiber-spots-serve-humor-stereotypes/144809/
A9: Hamish Pringle, Peter Field. "Why Emotional Messages Beat Rational Ones"
Published March 2, 2009
http://adage.com/article/cmo-strategy/emotional-messages-beat-rational/134920/
A10: Michael Bush. "Embrace Emerging Media Like Consumer Have"
Published July 8, 2009
http://adage.com/article/digital/emerging-media-lab-pres-john-ross-fuse-tech-retail/137795/
A11: Michael Learmonth. "iPad's Early Adopters Are Gazing at the Ads, For
Now" Published June 15, 2010
http://adage.com/article/digital/ipad-s-early-adopters-gazing-ads/144440/
Chapter 6
AdAge.com Articles
A1: Ad Age Encyclopedia. "Age: Representations in Advertising" Published
September 15, 2003.
http://adage.com/article/adage-encyclopedia/age-representations-advertising/98305/
A2: Ad Age Encyclopedia. "Psychographics" Published September 15,
2003.
http://adage.com/article/adage-encyclopedia/psychographics/98836/
A3: Rance Crain. "Welcome to the 21st Century. Now, Let's Fix Last
Decade's Mess" Published November 30, 2009
http://adage.com/article/rance-crain/21st-century-fix-mess/140728/
A4: Rich Karpinski. "Will Using Behavioral Data Lead to Smarter Ad
Buys?" Published April 20, 2009.
http://adage.com/article/special-report-ad-network-exchange-guide-2009/behavioral-data-lead-smarter-ad-buys/136003/
A5: Beth Snyder Bulik. "What Your Taste in Beer Says About You"
Published November 2, 2009.
http://adage.com/article/news/psychographics-taste-beer/140106/
A6: Emily Bryson York. "Meet Melissa, Your Recessionary Consumer"
Published September 7, 2009.
http://adage.com/article/news/campbell-soup-visits-homes-find-recession-food-ideas/138823/
A7: Beth Snyder Bulik "On-Demand Generation Will Pay to Play"
Published April 12, 2010.
http://adage.com/article/digital/white-paper-demand-generation-pay-play/143220/
A8: Michael Fassnacht. "The Death of Consumer Segmentation" Published
April 13, 2009
http://adage.com/article/cmo-strategy/death-consumer-segmentation/135961/
A9: Lenore Skenazy. "Keep Targeting Kids and the Parents Will Start
Targeting You" Published May 19, 2008.
http://adage.com/article/lenore-skenazy/targeting-kids-parents-start-targeting/127144/
A10: 24 Trout. "Branding Can't Exist Without Positioning"
Published March 14, 2005.
http://adage.com/article/viewpoint/branding-exist-positioning/102513/
A11: Al Ries. "The Battle Over Positioning Still Rages to This
Day" Published March 28, 2005.
http://adage.com/article/75-years-of-ideas/battle-positioning-rages-day/102700/
A12: Laura Clark Geist. "Cadillac to Return to 'Art and Science' Brand
Positioning" Published March 22, 2010.
http://adage.com/article/news/cadillac-return-art-science-brand-positioning/142848/
A13: Kunur Patel. "How Brands Can Build a Successful App Strategy"
Published September 23, 2009.
http://adage.com/article/digital/mobile-marketing-brands-build-a-successful-app-strategy/139233/
Chapter 7
AdAge.com Articles
A1: 24 Neff. "36 Book Reports 37% of All Advertising Is
Wasted" Published August 8, 2006
http://adage.com/article/news/book-reports-37-advertising-wasted/110937/
A2: Jim Surmanek. "One-Hit or Miss: Is a Frequency of One Frequently
Wrong?" November 27, 1995
http://adage.com/article/news/hit-miss-a-frequency-frequently-wrong/84265/
A3: Andrew Hampp. "The new ad-buying measures that may be on tap this
fall" Published May 17, 2010
http://adage.com/article/special-report-upfront-2010/ad-buying-measures-tap-fall/143867/
A4: Michael Bush. "Text mining provides marketers with the 'why'
behind demand" Published July 27, 2009
http://adage.com/article/digital/marketing-text-mining-demand/138110/
A5: 24 Neff. "Listen up: You'd Be Foolish to Treat Unsolicited
Consumer Opinions As Curse Rather Than a Blessing" Published
January 11, 2010
http://adage.com/article/digital/arf-consumer-opinions-online-curse-gift/141399/
A6: Emily Bryson York. "They Learned It By Watching You" Published May
15, 2010
http://adage.com/article/news/shopping-aisles-cutting-edge-consumer-research-tech/142796/
A7: Edmund Lee. "Wikia's Self-Policing social-Media Model Lures Big
Marketers" Published May 3, 2010
http://adage.com/article/digital/wikia-s-policing-social-media-model-lures-big-marketers/143636/
A8: 24 Neff. "On-the-Fly Advertising Swiftly Becoming More
Commonplace" Published May 17, 2010
http://adage.com/article/news/fly-advertising-swiftly-commonplace/143887/
A9: Kunur Patel. "Number of Web Users Still Clicking Display ads
declines by Half" Published October 5, 2009
http://adage.com/article/digital/online-measurement-16-web-clicking-display-ads/139367/
A10: Andrew Hampp. "Nielsen on Notice: Industry Demands a Meatier
Metric" Published September 14, 2009
http://adage.com/article/mediaworks/advertising-media-industries-demands-cross-platform-metric/138982/
A11: Andrew Hampp. "The 36 Ad-Buying Measures That May Be On Tap This
Fall" Published May 17, 2010
http://adage.com/article/special-report-upfront-2010/ad-buying-measures-tap-fall/143867/
A12: John A Quelch, Katherine Jocz. "Research May be Costly, But It's Critical"
Published May 11, 2009
http://adage.com/article/cmo-strategy/marketers-research-costly-critical/136527/
A13: 24 Neff. "Future of Advertising? Print, TV, Online Ads"
Published June 1, 2009
http://adage.com/article/news/future-advertising-print-tv-online-ads/136993/
Chapter 8
AdAge.com Articles
A1: Jeremy Mullman. " Cramer-Krasselt Resigns as CareerBuilder's Agency: Account in
Review Following Disappointing Super Bowl Ad Showing" Published
Feb. 23, 2007.
http://adage.com/article/agency-news/cramer-krasselt-resigns-careerbuilder-s-agency/115130/
A2: Hamish Pringle and Peter Field. "Setting the Right Goals for Business Success"
Published May 4, 2009.
http://adage.com/article/cmo-strategy/marketers-bother-soft-business-objectives/136405/
A3: Marsha Lindsay. "How to Develop the Right Communications Strategy
for a Conversation Economy" Published October 27, 2009.
http://adage.com/article/cmo-strategy/marketing-communications-strategy-a-conversation-model/139989/
A4: Michael Radigan. "Why Customer Centricity Is More Than a Marketing
Trend" Published November 30, 2009.
http://adage.com/article/cmo-strategy/customer-centricity-a-marketing-trend/140761/
A5: 24 Neff. "On the Fly Advertising Swiftly Becoming More
Commonplace" Published May 17, 2010.
http://adage.com/article/news/fly-advertising-swiftly-commonplace/143887/
A6: Ben Malbon, Greg Andersen. "How Marketers Might Change to Deliver 'Adaptive
Branding'" Published October 20, 2009.
http://adage.com/article/cmo-strategy/marketers-change-deliver-adaptive-branding/139789/
A7: Bob Garfield. "Garfield's AdReview: Budweiser's latest 'True' spot
proves advertising can be art" Published April 07, 2003.
http://adage.com/article/news/garfield-s-adreview-budweiser-s-latest-true-spot-proves-advertising-art/49835/
Chapter 9
AdAge.com Articles
A1: Normandy Madden. "Break Me Off a Piece of That Soy-Sauce Bar"
Published June 14, 2010.
http://adage.com/article/global-news/global-nestle-exec-s-kit-kat-success-work-nescafe/144397/
A2: 24 Neff. "The Dirt on Laundry Detergents Around the
World" Published June 14, 2010.
http://adage.com/article/global-news/global-marketing-dirt-laundry-trends-world/144398/
A3: Natalie Zmuda. "Spring Launches 'The Spark,' Its First Global Ad
Campaign" Published Feb. 11, 2010.
http://adage.com/article/news/advertising-sprite-launches-global-ad-campaign/142073/
A4: Jeremy Mullman. "World Cup Kicks Off Marketing Games on Epic
Scale" Published May 17, 2010.
http://adage.com/article/news/world-cup-kicks-marketing-games-epic-scale/143889/
A5: Mediaworks. "Write the Future Writ Large" Published June 23,
2010.
http://adage.com/article/mediaworks-idea-of-the-week/nike-s-interactive-sign-lights-johannesburg-tower/144640/
A6: 24 Neff. "Walmart, P&G, Unilever Learn from Their
Mistakes" Published June 15, 2009.
http://adage.com/article/news/walmart-p-g-unilever-learn-marketing-mistakes/137296/
A7: Laurel Wentz. "U.S. Military Goes Native In Afghanistan Ad
Push" Published April 12, 2010.
http://adage.com/article/global-news/u-s-military-native-afghanistan-ad-push/143223/
A9: Jeremy Mullman. "The Global CMO Interview: Trevor Edwards, Nike
'Ideas Rule. Ideas Are in Charge.'" Published June 14,
2010.
http://adage.com/article/cmo-interviews/global-cmo-interview-trevor-edwards-nike/144359/
A10: Rupal Parekh. "How Facebook Plans to Get to 1 Billion Global
Users" Published June 23, 2010.
http://adage.com/article/special-report-cannes-2010/facebook-s-zuckerberg-makes-nice-ad-execs-cannes/144628/
A11: Ann Marie Kerwin. "A World of Inspirational Problem-Solving, Savvy
Brands and Smart Marketing" Published June 23, 2010.
http://adage.com/article/global-news/ad-age-insights-white-paper-world-s-hottest-brands-2010/144404/
Chapter 10
AdAge.com Articles
A1: Natalie Zmuda. "Pepsi Max drops the diet, aims to rekindle
cola war" Published August 23, 2010
http://adage.com/article/news/pepsi-max-drops-diet-aims-rekindle-cola-war/145505/
A2: E.J. Schultz. "Corona Light Ditches the Beach in 36 Spot"
Published April 11, 2011.
http://adage.com/article/news/corona-light-ditches-beach-commercial/226928/
A3: Antony Young. "Who Had the Better Media Strategy? CareerBuilder
vs. Monster" Published March 11, 2009
http://adage.com/article/mediaworks/media-strategy-careerbuilder-monster/135120/
A4: Antony Young. "Expedia vs. Priceline -- Whose Media Plan to
Book?" Published June 30, 2010
http://adage.com/article/mediaworks/expedia-priceline-media-plan-book/144743/
A5: Tim Calkins, Derek Rucker "Why Issue-Based Advertising Is Like Walking a
Minefield" Published February 08, 2010
http://adage.com/article/cmo-strategy/issue-based-advertising-walking-a-minefield/141991/
A6: "A Look Back at 10 Ideas That Changed the Marketing
World" Published February 15, 2010
http://adage.com/article/cmo-strategy/liodice-10-ideas-changed-marketing-world/142090/
A7: Antony Young. "Who Served Up the Better Coffee Media Strategy in
2008?" Published: January 26, 2009
http://adage.com/article/mediaworks/comparing-coffee-media-strategies-dunkin-mcdonald-s/134095/
Chapter 11
AdAge.com Articles
A1: Jeremy Mullman. "A-B's Digital Reality Show Showcases World Cup"
Published March 25, 2010.
http://adage.com/article/global-news/a-b-s-digital-reality-show-showcases-world-cup/142987/
A2: Kunur Patel. "Traction for Music-and-Shazam Ads that Replaced Old
Navy's Supermodelquins" Published April 7, 2011.
http://adage.com/article/special-report-digital-conference/traction-navy-s-music-shazam-ad-campaign/226882/
A3: Megan McIlroy. "It's the Message, Not the Medium" Published
November 2, 2007.
http://adage.com/article/mediaworks/message-medium/121728/
A4: Kunur Patel. "Online Ads Not Working for You? Blame the
Creative" October 20, 2009.
http://adage.com/article/digital/digital-online-ads-working-blame-creative/139795/
A5: Rance Crain. "Jerry and Oliviero duke it out over what's vital in
advertising" April 10, 2000.
http://adage.com/article/viewpoint/jerry-oliviero-duke-vital-advertising/58817/
A6: Jeremy Mullman. "See the Soccer Spot Nike Says Might Be Its Best Ad
Ever" Published May 20, 2010.
http://adage.com/article/news/soccer-spot-nike-ad/144010/
A7: Jeremy Mullman. "Nike's Not a World Cup Sponsor, but It's Stealing
the Show" Published June 22, 2010.
http://adage.com/article/mediaworks/nike-s-a-world-cup-sponsor-stealing-show/144611/
A8: Pat, Sloan. "Underwear Ads Caught in Bind Over Sex Appeal"
Published July 8, 1996.
http://adage.com/article/news/underwear-ads-caught-bind-sex-appeal-tv-nets-prime-time-zoning-spots/78473/
A9: Hoag Levins. "Graphic Anti-Smoking Ad Registers High Impact in
U.K." Published April 12, 2004
http://adage.com/article/news/graphic-anti-smoking-ad-registers-high-impact-u-k/39796/
A10: Emma Hall. "IPA Report: Ads that Win Awards Are 11 Times More
Effective" Published July 14, 2010.
http://adage.com/article/global-news/ipa-report-ads-win-awards-11-times-effective/144942/
Chapter 12
AdAge.com Articles
A1: Jeremy Mullman. "Budweiser Gets Emotional, Tells DDB to Study D'Arcy" Published May 11,
2009.
http://adage.com/article/news/budweiser-tells-advertising-agency-ddb-study-d-arcy/136547/
A2: Patrick Sarkissian. "Why Metrics Are Killing Creativity in
Advertising" Published March 04, 2010.
http://adage.com/article/guest-columnists/viewpoint-metrics-killing-creativity-advertising/142600/
A3: 24 Neff. "R-E-S-P-E-C-T: Why Market Research Just Doesn't Get
It" Published September 24, 2007.
http://adage.com/article/news/r-e-s-p-e-c-t-market-research/120634/
A4: Mya Frazier. "Wal-Mart Looks to Refurbish Image With
Political-Style Ads" Published January 08, 2007.
http://adage.com/article/news/wal-mart-refurbish-image-political-style-ads/114179/
A5: Bob Garfield. "Long-Awaited Wal-Mart Ads Are Obvious ... Yet
Brilliant" Published September 17, 2007.
http://adage.com/article/ad-review/long-awaited-wal-mart-ads-obvious-brilliant/120476/
A6: Simon Dumenco. "On Twitter, Justin Bieber Is More Popular Than
Jesus (but Jesus Is More Popular Than BettyWhite)" Published
May 14 2010.
http://adage.com/article/trending-topics/twitter-justin-bieber-popular-jesus/143881/
A7: 24 Neff. "Once Skeptics, Brands Drink the Facebook
Kool-Aid" Published February 22, 2010.
http://adage.com/article/special-report-digital-alist-2010/digital-a-list-2010-facebook-attracts-brands/142223/
A8: Bob Liodice. "A Look Back at 10 Ideas That Changed the Marketing
World" Published February 15, 2010.
http://adage.com/article/cmo-strategy/liodice-10-ideas-changed-marketing-world/142090/
Chapter 13
AdAge.com Articles
A1: Laurel Wentz. "Old Spice's Manly Body Wash TV Spot Takes Film
Grand Prix" Published June 26, 2010.
http://adage.com/article/special-report-cannes-2010/spice-s-man-man-smell-takes-film-grand-prix/144688/
A2: Kate Macarthur. "Crispin Gets Fat on BK Chicken" Published July
10, 2006.
http://adage.com/article/news/crispin-fat-bk-chicken/110370/
A3: 24 Neff. "Are Those Designer Diapers You're Wearing?"
Published July 19, 2010.
http://adage.com/article/news/marketing-diaper-wars-fashionable-pampers-huggies/144989/
A4: Peter Madden. "Is Copy Dead or Just Evolving?" Published
August 2, 2007.
http://adage.com/article/small-agency-diary/copy-dead-evolving/119664/
A5: Al Ries. "The Visual Hammer and the Verbal Nail"
Published July 03, 2008.
http://adage.com/article/al-ries/visual-hammer-verbal-nail/128160/
A6: Rita Chang and Rupal Parekh. "Verizon vs. AT&T: Blistering Battle Raging Over
Map Coverage Fight Is Good News for Shops, Media as Wireless Giants
Square Off" Published November 30, 2009.
http://adage.com/article/news/verizon-t-blistering-battle-raging-map/140748/
A7: Anthony Vagnoni. "Imagemakers Impart Advertising with Style, Special
Effects and 'Shaky Cam' Lights, Camera, Direction!" Published
March 29, 1999.
http://adage.com/article/news/imagemakers-impart-advertising-style-special-effects-shaky-cam/62917/
A8: Teressa Iezzi. "Toyota IQ Font Wins Design Grand Prix"
Published June 23, 2010.
http://adage.com/article/special-report-cannes-2010/cannes-toyota-iq-font-wins-design-grand-prix/144626/
A9: Bob Garfield. "Finalement, Our Long-Awaited Take on Google's Super
Bowl Ad" Published February 15, 2010.
http://adage.com/article/ad-review/garfield-s-long-awaited-google-s-super-bowl-ad/142107/
A10: Mark Wnek. "Working Fast and Brilliant Is the Challenge for
Creatives Today" Published February 09, 2009.
http://adage.com/article/agency-news/wnek-challenge-facing-advertising-creatives-today/134398/
A11: Conor Brady. "The Era of Creative Empowerment" Published
January 21, 2010.
http://adage.com/article/digitalnext/digital-marketing-data-drive-creative-relevance/141473/
A12: Bart Cleveland. "Collaboration Increasingly Crucial to Way We Do
Business" Published January 25, 2010.
http://adage.com/article/small-agency-diary/collaboration-crucial-ad-agencies-business/141683/
A13: Freddie Laker. "Creative Evolution: Making the Process More
Relevant to Our Time" Published February 6, 2009.
http://adage.com/article/digitalnext/kluster-agency-team-equal-voice/134379/
A14: Howard Margulies. "What Are You Packing Into Your (Creative)
Briefs?" Published May 18, 2009
http://adage.com/article/small-agency-diary/creative-briefs-simple/136711/
Chapter 14
AdAge.com Articles
A1: Rupal Parekh. " TBWA, Gatorade Take Home the First Two Grand Prix
Awards," Published June 21, 2010.
http://adage.com/article/special-report-cannes-2010/cannes-tbwa-gatorade-win-pr-promo-grand-prix-awards/144568/
A2: Brian Steinberg. "Digitas' Kenny: Give Media Shops More Input in Creative"
Published March 06, 2008.
http://adage.com/article/mediaworks/digitas-kenny-give-media-shops-input-creative/125553/
A3: Mike Tunnicliffe. "Target Begs to Be Heard in John Legend Subway
Promotion" Published January 23, 2008.
http://adage.com/article/songs-for-soap/target
-begs-heard-john-legend-subway-promotion/123271/
A4: Brian Steinberg. "36 Nielsen Ratings Combine Shows' TV and Online
Views" Published January 22, 2010.
http://adage.com/article/mediaworks/tv-nielsen-ratings
-combine-tv-viewing-online-views/141675/
A5: Bob Garfield. "Comcast Must Die" Published November 19, 2007.
http://adage.com/article/news/comcast-die/122094/
A6: Pete Blackshaw. "Earned Media May Be Efficient, but It's Far From
Free" Published April 13, 2009.
http://adage.com/article/digitalnext/earned-media-efficient-free/135965/
A7: Brian Steinberg. "Broadcast Upfront Finishes Between $8.1B and
$8.7B" Published June 10, 2010.
http://adage.com/article/special-report-upfront-2010/broadcast-upfront-finishes-8-1b-8-7b/144374/
A8: Judann Pollack. "Drop the Oatmeal and Forget What You 'Know' About
Boomers" Published July 20, 2010.
http://adage.com/article/guest-columnists/boomers-connected-devices-life-alert-monitors/145006/
A9: Cathy Collier. "Why Your Agency Should Embrace Connection
Planning" Published August 18, 2009.
http://adage.com/article/agency-news/media-ad-agency-embrace-connection-planning/138519/
Chapter 15
AdAge.com Articles
A1: Brian Steinberg. "To Get LeBron, ESPN Cedes Control Over Ads,
News" Published July 7, 2010.
http://adage.com/article/mediaworks/lebron-espn-cedes-control-ads-news/144826/
A2: Rich Thomaselli. "How LeBron's Entourage Got His 'Decision' on
ESPN" Published July 12, 2010.
http://adage.com/article/news/lebron-s-entourage-decision-espn/144882/
A3: Simon Dumenco. "In Praise of the Original Social Media; Good Ol'
Television" Published May 17, 2010.
http://adage.com/article/the-media-guy/twitter-good-ol-television-original-social-media/143875/
A4: Brian Steinberg. "Broadcast's Youth Market Starts at 44"
Published May 24, 2010.
http://adage.com/article/special-report-upfront-2010/broadcast-tv-s-youth-market-starts-44/144040/
A5: Brian Steinberg. "Future of TV: Microsoft's Ballmer Sees Content
Everywhere" Published January 7, 2010.
http://adage.com/article/digital/media-microsoft-s-ballmer-sees-content/141336/
A6: Nat Ives. "Newspapers Paid Circulation Losses Shrink"
Published April 26, 2010.
http://adage.com/article/mediaworks/newspapers-paid-circulation-losses-shrink/143509/
A7: Nat Ives. "Mounting Web Woes Pummel Newspapers" Published
June 28, 2010.
http://adage.com/article/mediaworks/mounting-web-woes-pummel-newspapers/144684/
A8: Tasneem Raja. "Google Exec: We're Here to Help Newspapers"
Published January 28, 2010.
http://adage.com/article/digital/google-exec-newspapers-models/141788/
A9: Ad Age DataCenter. "Magazine ad page leaders 2nd quarter 2010"
Published July 15, 2010.
http://adage.com/datacenter/datapopup.php?article_id=144979
A10: Nat Ives. "Why Ad Pages Won't Ever Fully Return to Mags"
Published July 27, 2010.
http://adage.com/article/mediaworks/magazines-ad-pages-fully-return/138131/
A11: Nat Ives. "Oprah Magazine's iPad Edition Will Sell and Display
E-Books" Published July 14, 2010.
http://adage.com/article/mediaworks/oprah-magazine-ipad-edition-sell-display-e-books/144927/
A12: Andrew Hampp. "How to Make Better Radio Ads" Published May 21,
2009.
http://adage.com/article/mediaworks/rab-video-roundtable-make-radio-advertising/136781/
A13: MediaWorks. "Petal Advertising" Published July 08, 2010.
http://adage.com/article/mediaworks-idea-of-the-week/media-advertising-campaigns-petal-advertising/144829/
A14: Creativity Online. "Volkswagen: Fun Theory Piano Staircase"
Published October 3, 2009.
http://creativity-online.com/work/volkswagen-fun-theory-piano-staircase/17522
A15: Abbey Klaassen, Andrew Hampp. "Inside Outdoor Advertising's Digital Makeover"
Published June 14, 2010.
http://adage.com/article/mediaworks/inside-outdoor-advertising-s-digital-makeover/144347/
Chapter 16
AdAge.com Articles
A1: Ann-Christine Diaz. "Tourism Queensland's 'Best Job' Picks Up Its Third
Grand Prix" Published June 24, 2010.
http://adage.com/article/special-report-cannes-2009/cannes-tourism-queensland-campaign-wins-cyber-grand-prix/137551/
A2: Rich Karpinski. "Will Using Behavioral Data Lead to Smarter Ad
Buys?" Published April 20, 2009.
http://adage.com/article/special-report-ad-network-exchange-guide-2009/behavioral-data-lead-smarter-ad-buys/136003/
A3: Bob Garfield. "War & Peace and Subservient Chicken"
Published April 26, 2004.
http://adage.com/article/ad-review/war-peace-subservient-chicken/39935/
A4: Mya Frazier. "Wal-Mart Shuts Down the Hub" Published October 4,
2006.
http://adage.com/article/news/wal-mart-shuts-hub/112288/
A5: Kunur Patel. "Online Ads Not Working for You? Blame the
Creative" Published October 20, 2009.
http://adage.com/article/digital/digital-online-ads-working-blame-creative/139795/
A6: John Young. "Making Online Ads Suck Less in 8 Easy Steps"
Published April 19, 2010.
http://adage.com/article/digitalnext/making-online-ads-suck-8-easy-steps/143368/
A7: Michael Learmonth. "The Pants That Stalked Me On the Web" Published
August 9, 2010.
http://adage.com/article/digitalnext/pants-stalked-web/145204/
A8: Edmund Lee. "Google Profit Surges and Marketers Return to
Search" Published July 15, 2010.
http://adage.com/article/digital/google-profit-surges-marketers-return-search/144977/
A9: Steve Rubel. "Hot or Not: E-mail Marketing vs. Social-Media
Marketing" Published August 9, 2010.
http://adage.com/article/steve-rubel/digital-e-mail-marketing-social-media-marketing/145285/
A10: 24 Neff. "Time Spent on Facebook, Gaming Surges"
Published August 2, 2010.
http://adage.com/article/digital/digital-facebook-youtube-gaming-time-spent-grows/145207/
A11: Abbey Klaassen. "Why Lying, Not Beacon, Was Facebook's Biggest
Blunder" Published December 06, 2007.
http://adage.com/article/mediaworks-watercooler/lying-beacon-facebook-s-biggest-blunder/122463/
A12: 24 Neff. "Nielsen: Facebook's Ads Work Pretty Well"
Published April 19, 2010.
http://adage.com/article/digital/nielsen-facebook-s-ads-work-pretty/143381/
A13: Matt Story. "Digital Marketing Guide: Gaming" Published
February 22, 2010.
http://adage.com/article/digital/digital-marketing-guide-gaming/142227/
A14: Michael Bush. "Texting Trumps Talking in U.S., Just Not as Ad
Platform" Published February 18, 2010.
http://adage.com/article/digital/digital-texting-trumps-talking-ad-platform/142180/
A15: Michael Learmonth. "36 Data Shows Hulu Serves More Video Ads than
Google" Published July 15 2010.
http://adage.com/article/digital/data-shows-hulu-serves-video-ads-google/144968/
A16: Andrew Hampp. "If You Build a Web Series Around It, Will They
Come?" Published August 9, 2010.
http://adage.com/article/madisonvine-digital-entertainment/branded-entertainment-brands-flock-web-series/145276/
A17: Michael Learmonth. "Levi's Walking Man Strides Onto Viral Chart"
Published August 5, 2010.
http://adage.com/article/viral-video-charts/viral-video-levis-walking-man-strides-chart/145240/
A18: Kunur Patel. "Google TV: What Does it Mean for Advertisers"
Published May 20, 2010.
http://adage.com/article/digital/google-tv-advertisers/144014/
Chapter 17
AdAge.com Articles
A1: Bob Garfield. "7-Eleven's Simpsons Movie Stunt: Brilliant
Cross-Promotion" Published July 9, 2007.
http://adage.com/article/ad-review/7-eleven-s-simpsons-movie-stunt-brilliant-cross-promotion/119062/
A2: Doug Brooks. "How to Balance Brand Building and Price
Promotion" Published December 29, 2009.
http://adage.com/article/cmo-strategy/balance-brand-building-price-promotion/141232/
A3: Ken Wheaton. "Pepsi Promotion Ends
with Chants of Pepsi Sucks" Published April 17, 2009.
http://adage.com/article/adages/pepsi-yankees-promotion-ends-chants-pepsi-sucks/136057/
A4: Ad Age Encyclopedia. "Coupon" Published September 15 2003.
http://adage.com/article/adage-encyclopedia/coupon/98604/
A5: "James Ready Beer," available at Creativity
Online
http://creativity-online.com/work/james-ready-billboard-coupon/19864
and http://creativity-online.com/work/gap-sprize/18063
A6: Allison Mooney. "Google Bets (Again) on QR Codes" Published
December 7, 2009.
http://adage.com/article/digitalnext/mobile-marketing-google-bets-qr-codes/140932/
A7: Kunur Patel. "Study Says More Parents Embracing Mobile
Coupons" Published August 12, 2009.
http://adage.com/article/digital/study-parents-embracing-mobile-coupons/145355/
A8: Natalie Zmuda. "Facebook Turns Focus Group with Splenda
Product-Sampling App" Published April 6, 2009.
http://adage.com/article/digital/splenda-facebook-focus-group-product-sampling/137851/
A9: Natalie Zmuda. "EBay Gets Onboard with Delta for Holiday
Promotion" Published Novermber 4, 2009.
http://adage.com/article/news/marketing-ebay-delta-partner-holiday-promotion/140315/
A10: "Sprize." Available at Creativity Online:
http://creativity-online.com/search?return=endeca&search_phrase=sprize&x=0&y=0
A11: Natalie Zmuda. "Pass or Fail, Pepsi's Refresh Will Be Case for
Marketing Textbooks" Published February 8, 2010.
http://adage.com/article/digital/marketing-pepsi-refresh-case-marketing-textbooks/141973/
A12: Natalie Zmuda. "Coke Ties Facebook Charity Promotion to Super Bowl
Ads" Published January 27, 2010.
http://adage.com/article/special-report-super-bowl-2010/marketing-coke-ties-facebook-charity-effort-super-bowl/141777/
A13: Natalie Zmuda. "Pepsi Storms Back Into the Super Bowl"
Published September 15, 2010.
http://adage.com/article/news/advertising-pepsi-storms-back-super-bowl/145898/
A14: Jeremy Mullman. "A-B's Return to NFL Signals Bet on Big -Event
Sponsorships" Published May 10, 2010.
http://adage.com/article/news/500m-return-nfl-signals-a-b-s-bet-event-sponsorships/143774/
A15: Jeremy Mullman. "Nike, Carlsberg Ambush Way toWorld Cup Buzz"
Published June 11, 2010.
http://adage.com/article/news/nike-carlsberg-ambush-world-cup-buzz/144396/
A16: John Rowady. "Why Brands Need to Better Optimize the Value of
Their Sponsorship ROI" Published July 2, 2010.
http://adage.com/article/special-report-sports-marketing-2010/brands-optimize-sponsorship-roi/145070/
A17: Jim Andrews. "What to Do When Your Sponsorship Agreement Goes
Sour" Published February 22, 2010.
http://adage.com/article/guest-columnists/tiger-woods-marketers-scandal/142247/
A18: Normandy Madden. "Coke Partners With Pop Star Leehom for Summer
Promotion" Published July 15, 2009.
http://adage.com/china/article/china-news/coke-partners-with-pop-star-leehom-for-summer-promotion/137935/
A19: 24 Neff. "Trade Marketing Finally Gets Some Respect (Well,at
P&G)" Published June 18, 2007.
http://adage.com/article/news/trade-marketing-finally-respect-p-g/117379/
A20: 24 Neff. "In-store Displays Are More Effective Than Price
Cuts" Published November 24, 2008.
http://adage.com/article/news/store-displays-effective-price-cuts/132767/
A21: Kunur Patel. "Forget Foursquare: Why Location Marketing Is 36
Point-of-Purchase" Published March 22, 2010.
http://adage.com/article/digital/forget-foursquare-location-marketing-point-purchase/142902/
A22: Gian Fulgoni. "In Push for Digital Dollars, Look Beyond CPG's Big
TV Budgets" Published February 15, 2010.
http://adage.com/article/digital/push-digital-dollars-cpg-s-tv-budgets/142078/
Chapter 18
AdAge.com Articles
A1: Ken Wheaton. "United Is Happy to Answer Your Complaints After You
Humiliate Them" Published July 9, 20009.
http://adage.com/article/adages/united-airlines-happy-answer-complaints-humiliation/137817/
A2: Marissa Miley. "Angry Moms Parody Motrin Ads" Published Nov.
20, 2008.
http://adage.com/article/adages/angry-moms-parody-motrin-ads/132738/
A3: Valentina Vescovi. "Mexican Riff on 22 Advertising Has Locals Crying Plagiarism"
Published July 23, 2009.
http://adage.com/article/global-news/mexican-riff-apple-ads-locals-crying-plagiarism/138095/
A4: Marc Graser. "Consumer-Made Commercials Blast Chevy"
Published April 5, 2005.
http://adage.com/article/madisonvine-case-study/consumer-made-commercials-blast-chevy/108317/
A5: 24 Neff. "Can One Bad Tweet Taint Your Brand Forever?"
Published Feb. 22, 2010.
http://adage.com/article/digital/bad-tweet-taint-brand-forever/142205/
A6: Kunar Patel. "Smirnoff Says It Took 'Measures' to Stop Icing
Site" Published June 16, 2010.
http://adage.com/article/news/smirnoff-measures-stop-icing-site/144493/
A7: Natalie Zmuda. "Is Piperlime a Mean Girl?" Published August 16,
2010.
http://adage.com/article/news/advertising-gap-brand-piperlime-irks-facebook-fans/145411/
A8 Ann Christine Diaz. "Campaign of the Year: 'Happiness Machine'"
Published July 26, 2010.
http://adage.com/article/special-report-small-agency-2010/small-agency-campaign-definition-6-s-happiness-machine/145066/
A9: Michael Bush. "As Media Market Shrinks, PR Passes Up Reporters,
Pitches Directly to Consumers" Published October 26, 2009.
http://adage.com/article/news/pr-pitches-directly-consumers-media-market-shrinks/139864/
A10: Michael Bush. "PR Metrics Evolve to Show How Discipline Drives
Sales" Published April 5, 2009.
http://adage.com/article/news/pr-metrics-evolve-show-discipline-drives-sales/139430/
A11: Natalie Zmuda. "Major Brands No Longer Sweet on High-Fructose Corn
Syrup" Published March 15, 2010.
http://adage.com/article/news/major-brands-longer-sweet-high-fructose-corn-syrup/142788/
A12: Bob Garfield. "From Greenwashing to Godwashing, BP and Obama Fail
at Image Control" Published June 21, 2010.
http://adage.com/article/bob-garfield/greenwashing-godwashing-bp-obama-fail-image/144553/
A13: Steve Roth. "Key Issue in Gay Community's Target Boycott: Sense
of Betrayal" Published August 18, 2010.
http://adage.com/article/the-big-tent/marketing-key-issue-gay-community-s-target
-boycott/145436/
A14: Emily York. "Domino's Posts Apology Video on YouTube"
Published April 15, 2009.
http://adage.com/article/news/domino-s-youtube-nightmare-continues/136015/
A15: Michael Bush. "How PR Chiefs Have Shifted Toward Center of
Marketing Departments" Published September 21, 2009.
http://adage.com/article/cmo-strategy/pr-chiefs-shift-center-marketing-departments/139140/
Chapter 19
AdAge.com Articles
A1: Ann Christine Diaz. "Outdoor Winners Reflect Rift Between Tradition and
Innovation" Published June 23, 2009.
http://adage.com/article/special-report-cannes-2009/cannes-advertising-festival-outdoor-winners/137519/
A2: Garrick Schmitt. "The Last Campaign: How Experiences are Becoming the
36 Advertising" Published Nov. 10, 2009.
http://adage.com/article/digitalnext/experiences-advertising/140388/
A3: Michael Learmonth. "Evian Takes Viral Mega-Hit Roller Babies to TV"
Published April 15, 2010.
http://adage.com/article/viral-video-charts/evian-takes-viral-mega-hit-roller-babies-tv/143256/
A4: Beth Snyder Bulik. "MasterCard Launches 'Priceless' iPhone App"
Published July 27, 2009.
http://adage.com/article/digital/mastercard-launches-priceless-iphone-app/138151/
A5: Bob Liodice. "Essentials for Integrated Marketing" Published
June 9, 2010.
http://adage.com/article/cmo-strategy/essentials-integrated-marketing/127599/
A6: Laurel Wentz. "Cannes Swept by PR, Integrated, Internet
Winners" Published June 29, 2009.
http://adage.com/article/special-report-cannes-2009/cannes-ad-festival-swept-pr-integrated-internet-winners/137630/
A7: Ann-Christine Diaz. "Titanium and Integrated Grand Prix Go to Best Buy
Twelpforce and Nike Livestrong Campaign" Published June 26,
2010.
http://adage.com/article/special-report-cannes-2010/titanium-integrated-grand-prix-buy-nike/144695/
A8: Hoag Levins, Three Minute Ad Age. "Grappling With Integrated Marketing's Metrics
Paradox" Published June 2, 2008.
http://adage.com/article/video/grappling-integrated-marketing-s-metrics-paradox/127447/
A9: Brian Perkins. "Agencies and Clients Must Stop Talking Change,
Start Making It" Published June 14, 2010.
http://adage.com/article/guest-columnists/agencies-clients-stop-talking-start-making-change/144405/
Chapter 20
AdAge.com Articles
A1: Andrew Hampp. "American Family Insurance Extends
Branded-Entertainment Platform" Published July 19, 2010.
http://adage.com/article/madisonvine-digital-entertainment/american-family-extends-branded-entertainment-platform/144984/
A2: Andrew Hampp. "American Family Insurance Grows Its Family with
Trust" Published February 8, 2010.
http://adage.com/article/cmo-interviews/american-family-insurance-grows-family-building-trust/141940/
A3: James B. Arndorfer. "How the Depression Shaped Modern Ad Biz"
Published, April 27, 2009
http://adage.com/article/news/depression-shaped-modern-advertising-biz/136262/
A4: Josh Bernoff. "Advertising Will Change Forever" Published July
20, 2009
http://adage.com/article/digitalnext/advertising-change-forever/138023/
A5: Garrick Schmitt. "The Future of Geo-tagged Marketing" Published
December 14, 2009
http://adage.com/article/digitalnext/digital-marketing-future-geo-tagged-marketing/141069/
A6: Brian Steinberg. "Future of TV" Published: November 30, 2009
http://adage.com/article/mediaworks/future-tv/140751/
A7: Kunur Patel. "The Creativity Awards Report" Published
September, 2009
http://adage.com/article/agency-news/creativity-awards-report-2009/139270/
A8: Rupal Parekh. "Why Long-Form Ads Are the Wave of the Future"
Published May 3, 2010
http://adage.com/article/madisonvine-news/branded-content-long-form-ads-wave-future/143603/
A9: Phil Johnson. "Creating the Future of Adland" Published
September 16, 2009
http://adage.com/article/small-agency-diary/advertising-creating-future-adland/139064/
A10: Al DiGuido. "What Will Advertising Agencies Look Like in
2015?" Published February 23, 2010
http://adage.com/article/agency-news/advertising-agencies-2015/142257/