Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Mountain Dew brings country music to the small screen by featuring duo Florida Georgia Line, the first collaboration since the band-brand partnership was formed in January. And The Honest Company's latest spot tells us we don't need X-ray vision to trust its products (even if it helps us spot the cookie jar).
How can you be the most American? Carl's Jr. thinks it's by trying the Most American Thickburger: a hot dog, cheeseburger and potato chip hybrid; that menu item shows up in our No. 5 most engaging spot. Meanwhile, Mazda draws upon nostalgia with the No. 1 most engaging ad; it's about growing up with the car brand.