Ad Age Outlook Episode 18: Brazilian Expansion, Millennial Wine and an Automotive Super Bowl

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Who isn't going to Brazil in the next year. With both the World Cup and Olympics being hosted by the country in the next few years, U.S. agencies that aren't already there are jumping right in. But it's not just sports drawing them. A country where ad creative is still respected -- and where marketers are making inroads with growing consumer classes -- is pretty hard to resist. Also hard to resist? Millennials. Wine marketers are finding a good vintage with a generation which grew up with wine as something approachable rather than intimidating. Finally, at last count there are eight car marketers advertising in next year's Super Bowl. That's a lot of sheet metal. Why now? And will any of their creative be able to stand out? Managing Editor Ken Wheaton and Agency Editor Rupal Parekh join host Bob Knorpp for this week's show.



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