Who says a Chief Digital Officer is an out-dated position from a time before full integration? Judging from the number of recruiters seeking names to fill such a title, says Ad Age Digital Editor Michael Learmonth, the position is making a comeback -- at least at old-school media companies. Also up for this discussion this week: TV Editor Brian Steinberg on why crime procedurals are getting a little more drama and character development; and E.J. Schultz on how MillerCoors handles and markets its craft beer Tenth and Blake division. As always, host Bob Knorpp leads the discussion.