Live video: Autodesk CMO Dara Treseder on brand building, marketing bets amid a shaky economy

Watch the broadcast replay below—and follow the conversation on LinkedIn. Welcome to Ad Age Remotely, a streamed video segment focusing on the issues of the day. In today's live edition of Remotely, Autodesk CMO Dara Treseder discusses brand building and why her design-and-make software company is taking a big bet on marketing despite the shaky economy with Ad Age Senior Reporter Lindsay Rittenhouse. Treseder came to Autodesk last October after leaving her role as the head of global marketing for Peloton. She used her marketing prowess to help Peloton carve out a leading position within the connected fitness category. Autodesk—the maker of software that powers products across various industries including architecture, engineering, construction, manufacturing, media and entertainment—has tasked her to do the same within its design-and-make software space. Treseder has already hired Ryan Reynolds’ Maximum Effort as a creative partner, having worked with the agency while at Peloton. Maximum Effort was behind Autodesk’s Oscars ads in March that introduced the world to “Otto Desc,” a Hollywood legend who is praised at first by stars such as actor and director Elizabeth Banks and then revealed later to be entirely made up and in fact representative of the company itself. Before Peloton, Treseder was chief marketing and communications officer for 3D printing and digital manufacturing company Carbon and CMO of GE Business Innovations and GE Ventures, and was named to Ad Age's Women to Watch list (now known as Leading Women) in 2018.

Watch: Autodesk's Dara Treseder on brand building and more

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