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Welcome to Ad Age Remotely, a streamed video segment focusing on the issues of the day.
In this live episode of Ad Age Remotely, Jeanine Poggi is joined by Adam Gerhart, global CEO, Mindshare.
Gerhart was elevated to global CEO of the GroupM media agency in December, in the midst of Madison Avenue grappling with the fallout of COVID and undoing decades of systemic racism. In this episode of Ad Age Remotely, Gerhart discusses Mindshare's efforts around "intentional" media buying, how the agency is preparing for a cookieless future, and the role of the media agency in a rapidly changing landscape.
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