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[new york] ABC is considering charging $2 million for a 30-second spot on the Super Bowl, set for Jan. 30, 2000, in Atlanta. That's up 25% from the average $1.6 million marketers paid per :30 for this year's big game on Fox. Anheuser-Busch, forced into a bidding war with rival Miller Brewing Co., paid $2 million for each of its spots this year. An ABC sales executive would not comment, but a number of buyers said a $2 million price tag would not surprise them. A-B already has committed to next year's Super Bowl, and McDonald's Corp. is said to be looking to buy four spots. Said one buyer: "ABC will be looking to mitigate its price by trying to coax us into package deals, including other Super Bowl programming on ABC and ESPN."

Hachette CEO search

down to trio of finalists

[new york] The list of candidates for the Hachette Filipacchi Magazines CEO post is said to be down to two outside candidates: Parade Senior VP Jack Kliger and American Express Publishing Corp. President-CEO Dan Brewster. Publishing buzz says Mr. Brewster is first choice. Hachette Chief Operating Officer John Fennell is the leading inside possibility. A decision is expected this week.

Ericsson begins ads

for wireless service

[research triangle park, n.c.] Ericsson Digital Wireless Office Services today begins a print and Web campaign for MobileAdvantage, a wireless communications network that Ericsson says eliminates the need for mobile workers to maintain a wired phone and phone number at an office. AT&T Wireless and Rogers Cantel will sell airtime; Ericsson will provide the phones. Ads are by Anderson & Lembke, New York.

Cliff Freeman exits

'Enquirer,' 'Star' review

[lantana, fla.] Cliff Freeman & Partners has pulled out of the $50 million review for the National Enquirer and Star, citing a heavy workload due to current clients and other new business prospects. Mezzina/Brown, Arnell Group and DiNoto/Lee, all New York, are the remaining contenders.

Brinks may tap

Deutsch for $10 mil

[irving, texas] Brinks Home Security is said to be close to tapping Deutsch, New York, for its estimated $10 million account. Ingalls, Boston, was the other contender. Previous agency was Boston Group, Boston.

Clairol backs Ultress

with $30 mil push

[stamford, conn.] Bristol-Myers Squibb Co.'s Clairol unit will spend approximately $30 million this summer to launch a reformulated Ultress hair color. A Clairol spokeswoman said the company is reviewing proposals for a launch campaign from roster agencies Foote, Cone & Belding and Kaplan Thaler Group, both New York. The new Ultress Custom Color features an adjustable color formula.

Four A's heads into

annual meeting

[new york] The American Association of Advertising Agencies kicks off its annual meeting in Amelia Island, Fla., this week. The theme of the conference is "Facing the Future." Ogilvy & Mather Worldwide Chairman-CEO Shelly Lazarus takes the title of Four A's chairman from Jordan McGrath Case & Partners/Euro RSCG Chairman-CEO Pat McGrath.

MSNBC sends

Web project to Mullen

[new york] MSNBC hired Mullen, Wenham, Mass., to handle an assignment to develop a campaign for MSNBC and its Web site, The campaign will break in June and an agency of record assignment could follow. Billings were not disclosed.

IOC narrows review; Burnett,

JWT, Y&R, McCann may be in

[lausanne, switzerland] The International Olympic Committee is said to have narrowed its estimated $100 million review to five or six shops. Believed to be in the review are Leo Burnett Co., Chicago; and J. Walter Thompson Co., Y&R Advertising and McCann-Erickson Worldwide, all New York.

New York Life pares

finalists to four agencies

[new york] New York Life Insurance Co. has narrowed the list of contenders for its $30 million account to four contenders, but incumbent TBWA/Chiat/Day withdrew from the review. Geduldig & Ferguson, New York, is handling.

Kellogg launches ads from JWT

for new Country Inn cereals

[battle creek, mich.] Kellogg Co. breaks its first ads this week for Country Inn Specialties, a new line of cereals developed with real innkeepers. J. Walter Thompson USA, New York, is the agency.


SunAmerica to Deutsch, Marina del Rey, Calif., from Asher & Partners, Los Angeles, for the financial services company's $10 million account. Select Resources International, West Hollywood, was the consultant. . . . Malcolm Hobbs exited last week as VP-advertising at Oracle Corp. A spokeswoman said his departure won't delay the $42 million agency review he was overseeing. . . Harold Miltsch left as VP-corporate communications at NEC Technologies. Mr. Miltsch hired Hill, Holliday, Connors, Cosmopulos, Boston, for the account, now in review. . . . Visa USA and Promus Hotel Corp. announced the June launch of a co-branded credit card, Promus Points Visa, allowing cardholders to accumulate points for free nights at any Promus hotel. Direct mail, point-of-purchase and Internet advertising will support. . . ., an online seller of automobiles, has narrowed the search for a first agency for its estimated $10 million to $15 million account to three: Lowe & Partners/SMS, Citron Haligman Bedecarre Euro RSCG and Odiorne Wilde Narraway & Partners, all San Francisco. . . . Universal Studios to Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York, from Foote, Cone & Belding, Los Angeles, for the estimated $5 million account for its Hollywood theme park. FCB may continue to do some limited local

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