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[palo alto, calif.] Compaq Computer Corp.'s search engine AltaVista today breaks a $100 million ad campaign along with a $5 million giveaway from sister site The campaign is believed to be created by Compaq shop DDB Worldwide, New York. It's unclear how the campaign or an ongoing review for the AltaVista account would be affected by AltaVista's potential sale to CMGI (see related item, Page 54).

Nike line steps into

athletic/fashion shoes

[beaverton, ore.] Nike is counterattacking the small-but-growing sports athletic footwear/fashion marketers with a new line called 6453, numbers that spell out Nike on a telephone pad. In one spot, breaking today on ESPN and MTV via Wieden & Kennedy, Portland, a teen-ager is grocery shopping when an announcement that the store is closing forces him to run to complete his purchases. The tagline is "Sport happens."

MacManus unites Avon work at D'Arcy

[new york] MacManus Group will consolidate its Avon Products business at D'Arcy Masius Benton & Bowles. The Avon team at N.W. Ayer & Partners, lead agency on the $100 million account since October 1998, will move to D'Arcy. The move echoes a similar shuffle of MacManus' Procter & Gamble Co. business in March. MacManus said the moves are part of an ongoing realignment of networks, with D'Arcy concentrating on global brands, Ayer handling "human contact" advertising and newly acquired Kaplan Thaler Group handling creative and entertainment-focused work. ready to sell CDs

[new york] this week is expected to launch an online CD store, expanding beyond books. Barnes & Noble stores have long sold music, making this a logical extension for the e-commerce site.

Applebee's expected to tap Western

[overland park, kan.] Applebee's International is expected to appoint Western Initiative Media Worldwide, West Hollywood, Calif., for the national media buying portion of its $35.5 million account. Media buying had been handled by incumbent Wyse Advertising, Cleveland. A creative review continues.

CBS, Medscape ready online alliance

[new york] CBS Corp. is working with Medscape on an alliance that will include referrals from TV news programs to content on the health site ( Medscape, which has filed for a public stock offering, had no comment. CBS executives couldn't be reached by press time. opens review

[cleveland] is searching for a first agency, which would handle its estimated $10 million consumer branding campaign. Five undisclosed agencies are in the review.

CNN aims beyond news in campaign

[atlanta] For the first time, CNN will venture outside the Time Warner family to promote itself on TV, Electronic Media reports. The network's new $10 million campaign is aimed at persuading viewers that CNN is more than just breaking news. It's the first work for the network from Hill, Holliday, Connors, Cosmopulos, Boston, which expects the network's spending eventually to hit $20 million to $25 million; previously, ads were handled in-house.

Kellogg picks Draft for promo acc't

[battle creek, mich.] Kellogg Co. tapped Draft Worldwide, Chicago, as its promotion agency, succeeding Davidson Marketing, Chicago, which resigned earlier. Kellogg spends an estimated $140 million on consumer promotion annually. nears decision

in $30 million review

[stamford, conn.] is expected to pick an agency to handle its $20 million to $30 million offline branding campaign this week, previously at Heater Advertising, Boston. Included in the review are Cliff Freeman & Partners, Hill Holliday/Altschiller, Merkley Newman Harty and Wieden & Kennedy, all New York.

BBDO expected to retain

Campbell after shakeup

[camden, n.j.] A management shakeup and lower-than-anticipated first-quarter earnings aren't expected to budge BBDO Worldwide, New York, from Campbell Soup Co.'s roster. Mark Leckie, president of the U.S. Grocery unit, left abruptly in a shakeup late last week. The shop's tie is with Campbell President-CEO Dale Morrison. As part of the restructuring, F. Martin Thrasher, senior VP-president Europe/

Canada, becomes president of Campbell North America Soup & Sauce Division.


Frito-Lay Chairman-CEO Steven Reinemund was named president of parent PepsiCo; the post had been vacant. Mr. Reinemund will remain at Frito until a successor is found.

. . . Du Pont Co. to Y&R Advertising, New York, from RT&E, Wilmington, Del., for the U.S. portion of its $15 million to $20 million Advanced Fiber Systems account.

. . . is expected to name Arnold Ingalls Moranville, San Francisco, as first agency to handle an estimated $10 million consumer branding campaign. . . . McDonald's Corp. will tout ABC's upcoming U.S. version of the U.K. series "Who Wants to Be a Millionare" in its U.S. restaurants in August as part of its 10-year marketing pact with ABC parent Walt Disney Co. The quiz show will run nightly for two weeks starting Aug. 16. . . . Coca-Cola Co. Chairman-CEO Doug Ivester was to make a personal apology on Belgian TV on June 25 for the recent Coca-Cola contamination scare. Created in-house, the commercial will run on all four national channels. Other plans include the free distribution of a can of Coca-Cola to all the Belgian population, expected this week. . . . Novell makes its TV advertising debut July 30 with a buy on ESPN's telecast of the Senior PGA Utah Showdown. Y&R Advertising, San Francisco, is doing the campaign promoting

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