Published on .

[atlanta] Coca-Cola Co. may be poised for an advertising shake-up this week, when it will ask its long list of agencies to work on different assignments, according to an executive close to the company. A Coca-Cola spokesman said no changes are in the works. "It is speculation. There have been no changes made in our agency assignments or roster," he said.

Fort James alters ads for Brawny after protest

[stamford, conn.] Fort James Corp. altered TV ads for its Brawny paper towel, from DDB Needham Worldwide, New York. The action came after ABC, CBS and NBC agreed with a Procter & Gamble Co. protest that the ads made an unsupported claim of general superiority over P&G's Bounty towels. The revised ads remove one direct reference to Bounty, though the networks permitted Fort James to keep other specific product comparisons, according to Dan Friedrich, VP-towel and napkin products at Fort James.

Meigher, BBC hold partnership powwow

[new york] Meigher Communications is talking with the U.K.'s BBC Publishing about a partnership, according to an executive with knowledge of the situation. Media investment executives said Allen & Co. has been looking for a buyer for its share since early this year. Chairman-CEO S. Christopher Meigher denied that, saying, "Allen & Co. is in for the long haul."

Kraft consolidates print planning at Media Edge

[northfield, ill.] Kraft Foods consolidated its print planning at Media Edge, New York, an assignment valued at $50 million to $75 million. Print buying remains split between Media Edge and Starcom Worldwide, Chicago. Previously, Kraft's print planning was handled on a brand basis.

M&C Saatchi wins New Zealand tourism

[wellington, new zealand] M&C Saatchi, Auckland, was tapped for the $50 million New Zealand Tourism Board account, following controversy surrounding the tenure of previous agency Saatchi & Saatchi. Saatchi lost the account in March amid reports of government interference in the autonomous tourism board.

Toshiba puts computer division in review

[irvine, calif.] Toshiba America Information Systems' Computer Systems Division is reviewing its $25 million to $30 million account. The account had been at Bozell Worldwide, Costa Mesa, Calif. Bozell declined to participate. Toshiba confirmed the review, but declined further comment.

Starbucks to kick off ads for 2 grocery lines

[seattle] Starbucks Coffee Co. is set to launch the first significant advertising behind its bottled Frappuccino drink, jointly marketed by Pepsi-Cola Co., and packaged ice cream line in separate campaigns from Fallon McElligott, Minneapolis. Both will use national print and radio. No TV is slated.

Treasury Dept. opens wine-label health claims

[washington] Bowing to pressure from Sen. Strom Thurmond (R., S.C.), Treasury Secretary Robert Rubin agreed to conduct a rulemaking that could overturn his department's recent decision to allow two wine marketers to use health claims on their labels.

Hearst enlists Aussie to oversee 'Bazaar'

[new york] Hearst Magazines called on Karin Upton-Baker, editor in chief of Australian Harper's Bazaar, to edit the U.S. edition following the April 21 death of publishing icon Elizabeth Tilberis (see For the Record on Page 44). The appointment is for two months on a caretaker basis. Ms. Upton-Baker will coordinate the important September issue of Harper's Bazaar, traditionally the biggest of the year.

Kellogg consolidates media at Starcom

[battle creek, mich.] Kellogg Co. consolidated its $300 million media account at Leo Burnett Co.'s Starcom Worldwide, Chicago. Starcom already held the bulk of the business and is adding an estimated $75 million. J. Walter Thompson USA, Chicago, had adult spot TV buying prior to the consolidation.

Boston Chicken, Heinz team for new grocery line

[golden, colo.] Boston Chicken, operator of the ailing Boston Market restaurant chain, inked a licensing deal with H.J. Heinz Co. to market products using its brand in grocery and convenience stores. A test is slated for later this year. The deal must be approved by the bankruptcy court; Boston Chicken filed for Chapter 11 protection Oct. 5. A Heinz spokeswoman said it is premature to discuss ad assignments; Leo Burnett USA, Chicago, is Heinz's agency of record.

UPN taps Dweck for projects, considers shop for AOR status

[los angeles] UPN named Dweck, New York, to work for the troubled network on a project basis; the agency formerly was known as Dweck & Campbell. UPN still needs to select an agency of record for its $20 million to $25 million account, and executives close to the ongoing review said Dweck is a virtual shoo-in. UPN officials wouldn't confirm those reports.


Bugle Boy hired Cole & Weber, Seattle, to handle its approximately $10 million account. The sportswear marketer's account had been at DDB Needham Worldwide, Los Angeles. SRI, Los Angeles, handled the review. . . . Steve Sturmcq to VP-marketing, Toyota Motor Sales USA's Toyota Division, from VP on the New Era Business Project, Automotive News reports today. Before that, he was corporate marketing manager for Lexus Division. He succeeds Dave Pelliccioni, now VP-field operations for Toyota Motor Credit Corp. . . . Department of Justice last week agreed to allow Clear Channel Communications' $3.8 billion acquisition of Jacor Communications to go forward after the parties agreed to sell 18 radio stations

Most Popular
In this article: