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[auburn hills, mich.] DaimlerChrysler last week set up an interim global media-buying system for its $1.78 billion in advertising, as it continues to study permanent agency assignments, said executives close to the car marketer. BBDO Worldwide's PentaCom, Troy, Mich., adds the Mercedes-Benz brand in the U.S. BBDO's GFMO unit in Hamburg will buy media only in Germany for Mercedes and the Chrysler brands. Bozell Worldwide, Southfield, Mich., and New York, and CIA Medianetwork, London, Europe's second-largest media buyer, will handle all other European markets plus all others outside the U.S.

Apple's Olivo turns to Amazon.com

[seattle] Allen Olivo, senior director of worldwide marketing communications at Apple Computer, moved to Amazon.com as VP-marketing. He succeeds Mark Brier, now CEO of Beyond.com, who left last April.

O'Hare may leave Riney to return to Goodby

[san francisco] Dave O'Hare, executive creative director of Publicis & Hal Riney and lead creative on the Saturn account, is talking with his former shop, Goodby, Silverstein & Partners, about a position, executives familiar with the situation said. Goodby is restructuring its creative department. Mr. O'Hare was not available for comment.

M&M/Mars to debut new positioning for Twix

[hackettstown, n.j.] M&M/Mars breaks a new campaign Feb. 3 for Twix that abandons its "two for me, none for you" positioning. Two new spots have the theme "One smart cookie." The first commerical, called "Grades," shows two teens eating Twix and discussing their less than stellar report cards while getting change-of-address cards. In the next scene, an Eskimo unpacks mailbags overstuffed with report cards. D'Arcy Masius Benton & Bowles, St. Louis, is the agency.

Ralph Lauren plans big cuts, layoffs

[new york] Polo Ralph Lauren Corp. is expected to announce major cutbacks and layoffs today, but executives close to the company said they don't anticipate the cuts will affect ad spending. Wall Street analysts expect an announcement detailing cutbacks from the apparel marketer to coincide with the release of Polo's quarterly earnings report Feb. 2.

Sprint will hear presentations this week

[kansas city, mo.] Sprint Corp. will hear presentations this week for its entire $200 million media account from agencies including DeWitt Media, J. Walter Thompson USA, McCann-Erickson Worldwide and MediaVest, all New York; Publicis & Hal Riney, San Francisco; and Starcom Media Services, Chicago. Grey Advertising's MediaCom, New York is only pitching print. Morgan Anderson Consulting, New York, is handling the review.

Hearst, Talk Media near announcement on deal

[new york] Hearst Magazines and Talk Media-ex-New Yorker Editor Tina Brown and ex-Vogue Publisher Ron Galotti's venture with Miramax Films-are expected to announce a partnership deal as early as this week. The pact will give Hearst a stake in a general-interest title and a rival to Conde Nast Publications' Vanity Fair and The New Yorker. Talk, the magazine being launched under the deal, should debut in September (AA, Jan. 18).

Candie's turns in-house for $12 mil account

[purchase, n.y.] After a drawn-out review, Candie's brought its approximately $12 million account in-house, but is talking to the finalists about an assignment to launch its DV8 men's wear line, due this fall. InMarketing, Glen Cove, N.Y., previously handled. New York agencies Avrett, Free & Ginsberg; DiMassimo Brand Advertising; and Spike/ DDB all participated in the in-house review.

Volvo readies new ads for XC wagon

[rockleigh, n.j.] Volvo Cars North America launches a national campaign today for its 1999 V70 XC cross-country wagon on TV, primarily cable. Messner Vetere Berger McNamee Schmetter/Euro RSCG, New York, created two new 30-second spots as part of the XC's $15 million ad push.


PeopleSoft is seeking an agency for its $10 million account. The corporate software marketer has parted with Saatchi & Saatchi, San Francisco. . . . The Cartoon Network, New York, is said to be contacting agencies about its account. Several recent campaigns for the cable network have been handled in-house. . . . Sun Diamond Walnuts has narrowed the review for its $6 million account to Citron Haligman Bedecarre; McCann-Erickson Worldwide; and J. Walter Thompson USA, all San Francisco. Y&R Advertising, San Francisco, had handled. . . . GTE Corp. on Jan. 31 broke a regional outdoor, print, radio and TV campaign in support of GTE Choice, a flat-rate wireless pricing plan positioned against offerings from AT&T Corp. and Sprint Corp. Ogilvy & Mather, New York, handles. . . . Cracker Barrel Old Country Store, operator of restaurants with gift shops attached, plans to open a test unit in May without a restaurant, in a shopping mall in Nashville, Tenn. . . . Patrick Sherwood to the new post of exec VP-worldwide account director on D'Arcy Masius Benton & Bowles' General Motors Corp. account. He remains managing director of DMB&B in Detroit. . . . Mercedes-Benz Latina to Bates Latin America, Miami, from various local and regional shops for its estimated $5 million Latin America account. Bates will handle the debut of the automaker's new A-class product line in the region. . . . Pillsbury Co. sold six brands, including Underwood meats, Accent meat tenderizer and B&M Beans, to B&G Foods for $192 million. . . . Skytel Communications today breaks a national print campaign promoting its pager message consolidation service. The campaign from Suissa Miller, Los Angeles, is running in USA Today, The Wall Street Journal and in-flight magazines. . . . David Wojdyla is leaving his post of managing partner-executive creative director Bozell Worldwide, Chicago, to form his own agency, &Wojdyla. . . . Office Depot last week broke the first spots in

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