Royal Caribbean opens $55 mil media review
[miami, fla.] Royal Caribbean Cruises is conducting a media review for its $50 million to $55 million account. Participants include incumbent Media Edge and Zenith Media Services, both New York, as well as Arnold Communications, Boston. Arnold was recently awarded creative for Royal Caribbean.
Riney reshuffles creative department
[san francisco] Publicis & Hal Riney is reorganizing its creative department, designating five groups charged with specific clients and reporting to Riney President Scott Marshall. Group creative directors include: Jerry Andelin and Paul Mimiaga, for First Union Corp. and Miller Brewing Co.'s Henry Weinhard's; John Doyle, eToys and new business; Kevin Jones and Steve Luker, Hewlett-Packard Co. and Doughnet.com; Greg Ketchum and Dennis Lim, Saturn Corp.; and Mike Mazza, Sprint Corp., America West, TBS and Webvan.
Ubid.com kicks off $20 mil effort
[new york] Ubid.com, an e-commerce site, launches a $20 million campaign from Kirshenbaum Bond & Partners this week. The spots will run on TV and radio in Atlanta, Houston, New York and Sacramento. The tagline: "It's time for a whole new way to shop. Ubid.com, where you set the price."
Nintendo plans marketing budget rise
[redmond, wash.] Nintendo of America will increase its marketing budget 10% to $250 million next year to promote its next-generation game system -- code-named Dolphin -- and new games, according to George Harrison, VP-marketing.
Theglobe.com breaks $27 mil campaign
[new york] Online community theglobe.com today breaks a $27 million ad campaign from agency Black Ink. The spots, themed "To build a world around you," begin airing on broadcast and network cable TV in Atlanta, New York and Washington.
Calif. bank to tap Suissa Miller
[san francisco] California Federal Bank this week is expected to name Suissa Miller, Los Angeles, as agency of record after a review that included Rubin Postaer & Associates, Santa Monica, and San Francisco shops Highway One Communications and Blazing Paradigm. Incumbents were Richards/Gravelle, Dallas, and Wise Guys, Los Angeles. The bank said it will spend more than $20 million in 2000.
Jung stays course as new Avon CEO
[new york] Andrea Jung, Avon Products' new CEO, will continue the company's $100 million marketing push, including a global branding campaign postponed until early 2000 when the company decided to cut expenses. Ms. Jung, formerly president-chief operating officer, was promoted to president-CEO Nov. 3. She succeeds Chairman-CEO Charles Perrin, who will retire.
ABP invites nontraditional members
[chicago] The American Business Press is opening its ranks to "non-traditional" business information providers, including Webzines, e-commerce Web sites, newsletters, trade shows, custom publishers and database companies. The 92-year-old organization said the move positions it as a "forward thinker" in a fast-based business environment.
Publicis wins $50 mil euro bank business
[paris] The European Central Bank awarded Publicis its $50 million account to prepare Europeans for a single currency, due in January 2002. The euro became the official currency of 12 European countries in January, but doesn't yet exist in the form of coins and banknotes. Publicis pitched against Young & Rubicam, working with Burson-Marsteller, and J. Walter Thompson Co., with Hill & Knowlton.
Mapquest taps Lowe Lintas for $15 mil account
[new york] Internet digital map provider Mapquest has chosen Lowe Lintas & Partners Worldwide to handle its $15 million account. Other finalists in the pitch were DDB Worldwide and Y&R Advertising, New York. Lowe will handle direct, interactive, business to business and consumer advertising.
Techies.com shops $20 mil account
[bloomington, minn.] Techies.com, a technology site, is searching for an agency for its $20 million account. The company has contacted six undisclosed agencies and expects to make a decision by Dec. 15.
Reebok International's Rockport brand is down to a list of finalists in its estimated $20 million review. Still included on the list are DiNoto Lee, New York; Hill, Holliday, Connors, Cosmopoulos, Boston; and Roche McCauley, a subsidiary of Lowe Lintas & Partners Worldwide, Toronto. Kirshenbaum Bond & Partners, New York, is the former shop. . . Stephen McEvoy, 40, VP-publisher of George until March, returned to Hachette Filipacchi Magazines, New York, as VP-national corporate sales director. . . . Eric Keshin, 41, to general manager-chief operating officer of McCann-Erickson Worldwide, New York, a new position, from exec VP-chief operating officer. . . . Daren Mazzucca, 34, to VP-advertising director, Parade, New York, from publisher, Reader's Digest New Choices. He succeeds Jennifer Gallo, now publisher, Premiere. . . . Bill Dunlap will reassume the post of CEO at Campbell Mithun Esty, Minneapolis, following the retirement of CEO Howard Liszt at yearend. Mr. Dunlap, chairman of Campbell Mithun, served as CEO from 1982 to 1995. . . . Hicks, Muse, Tate & Furst, Dallas, is contacting agencies about recently purchased sparkling wine brands