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[detroit] General Motors Corp.'s Cadillac breaks a 90-second TV spot in the third quarter of the Jan. 26 Super Bowl telecast, the first of that length from a carmaker during the Super Bowl in more than 10 years. Publicis Groupe's D'Arcy Masius Benton & Bowles, Troy, Mich., handles. Spending was not disclosed.

Interpublic says SEC opens formal probe

[new york] Interpublic Group of Cos. said the U.S. Securities and Exchange Commission has opened a formal investigation of its restatement of financial results for the 1997-2002 period. Interpublic in November had disclosed that an informal SEC probe was underway. In a statement, Interpublic said it has been "fully cooperating ... and will continue to do so."

New roles for Saatchi's Roberts, Gilbert in NYC

[NEW YORK] Kevin Roberts, worldwide CEO of Publicis Groupe's Saatchi & Saatchi Co., adds the title of chairman and will take a more prominent role in the agency's New York office under a shakeup of key Saatchi management posts in New York and Los Angeles. Scott Gilbert, 49, CEO of Saatchi's office in Torrance, Calif., which handles Toyota Motor Sales USA's Toyota division, will shift to New York where he will oversee New York operations as one of four managing partners of that office, down from six. In Torrance, Tim Murphy was named national group account director on Toyota , succeeding Marianne Bess, transferred to Sydney, Australia as general manager of the Toyota account there. Mr. Murphy had been director of the retail division on the Toyota business in Torrance. For more, see AdAge QwikFIND aao36f

Buying for Value City, DSW Shoes to RJ Palmer

[new york] Shonac Corp. assigned media buying for its Value City Department Stores and DSW Shoes stores to media independent RJ Palmer Media Services, New York. Spending was estimated at $50 million. Separately, Mike's Hard Lemonade Co. added media planning and radio buying to the national TV buying RJ Plamer already handled for the brand.

Dow Jones, `WSJ' shop Goodby calling it quits

[new york] Dow Jones & Co. parted with Omnicom Group's Goodby, Silverstein & Partners, San Francisco, the agency for The Wall Street Journal. A Dow Jones spokesman said the company plans to focus on trade campaigns, which will be produced in-house. Trahan, Burden & Charles, Baltimore, remains as agency for The Wall Street Journal Online. Dow Jones spent an estimated $22.4 million for measured media support of the newspaper in the first 10 months of 2002, according to Taylor Nelson Sofres' CMR.

Anti-war ad revives 1964's `Daisy' spot

[berkeley, calif.] A TV spot opposing a possible war with Iraq, and inspired by 1964's classic anti-Barry Goldwater "Daisy" commercial, is set to run in 13 markets, including Washington, this month. The ad, from, a grass-roots group here, was created by political consultants Zimmerman & Markman, Santa Monica, Calif. NBC-owned TV stations in Los Angeles and Washington declined to air the commercial. Spending was estimated at $400,000.

P&G ties to Lopez film for Swiffer launch

[cincinnati] Procter & Gamble Co. will back the launch of its Swiffer Dusters with a tie-in to the March 25 DVD release of the Jennifer Lopez film "Maid in Manhattan" by Sony Corp.'s TriStar Home Entertainment. The program includes national direct-response TV ads (see related story, P. 4) and coupons distributed in newspapers, on-pack and in-store co-promoting the products. The deal is the first DVD tie-in for a P&G home-care brand. Publicis Groupe's Kaplan Thaler Group, New York, handles the brand. Barefoot Advertising, Cincinnati, handles print promotion and Hawthorne Direct, Fairfield, Conn., and Red, Cincinnati, handled the DRTV spot.

American Legacy reviews creative as media shifts

[washington] Anti-smoking group American Legacy Foundation opened a review for the creative assignment on its advertising account and said its $65 million-plus media assignment will be awarded to a so far unnamed new-media agency. Consultant Pile & Co., Boston, is handling the creative review. Incumbents on creative are Havas' Arnold Worldwide Partners, Boston, and Maxxcom-backed Crispin Porter & Bogusky, Miami. The media incumbent is Havas' ArnoldMPG, Boston.

FYI . . .

ChevronTexaco Corp. consolidated its $95 million ad account at WPP Group's Young & Rubicam. WPP's Mediaedge:cia will handle media buying. Y&R and Mediaedge:cia won ChevronTexaco's pan-European creative and media business last fall. Both were roster shops. ... Travel Web site Orbitz narrowed its $25 million to $30 million review to Omnicom Group's Element 79, WPP Group's Y&R Advertising and Publicis Groupe's Leo Burnett USA, all Chicago. ... Champion Mortgage Co. said Chief Marketing Officer Mark Benson left the company last week. No successor was named. Earlier, Champion and its first agency of record, Interpublic's Martin Agency, Richmond, Va., said they had split on the estimated $20 million account. Champion said there no immediate plans to hire a new agency. Separately, Martin said it laid off 14 staff members in Richmond and five in New York. ... Steve Harty, former president of Omnicom's Merkley Newman Harty, joined Interpublic, a step under discussion since late last summer. Mr. Harty reports to Jerry Judge, head of Lowe & Partners Worldwide.

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