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Masters cancels sponsors; feuds with women's group

[AUGUSTA, GA.] Coca-Cola Co., IBM Corp. and Citigroup lost their sponsorships of the 2003 Masters golf tournament as Augusta National Golf Club, in a surprise announcement Aug. 30, said it would present next year's telecast without advertisers. Officials at CBS, which carries the Masters telecast, declined to comment. It was considered likely CBS would consider airing the 2003 tournament at a loss to maintain its ties to golf's premier event. Club President Hootie Johnson said the step was taken to shield the three advertisers from pressure from the National Council of Women's Organizations, which has brought attention to the club's all-male membership in letters sent to the club and to the sponsors. The club already limits CBS to four minutes of commercial time per hour, among other telecast restrictions.

Zenith opens campaign to push its HDTV sets

[lincolnshire, ill.] LG Electronics' Zenith Electronics Corp. today kicks off a $30 million advertising and marketing campaign to position itself as an authority on digital high-definition TV. Print and TV ads, via Interpublic Group of Cos.' Avrett Free & Ginsberg, New York, showcase the brand's 60-inch plasma HDTV sets as well as other HDTV-enabled products. TV creative is "Star Wars"-esque, featuring a family in a space ship watching digital monitors. Tagline: "Digitize the Experience."

IPG media unit snares Exxon Mobil lubricants

[Irvine, Texas] Exxon Mobil Corp. assigned Universal McCann, a unit of Interpublic Group of Cos.' McCann WorldGroup, the consolidated $40 million global media buying and planning account for ExxonMobil Lubricants & Specialties after a review, the agency said. The review included incumbent Zenith Media, owned jointly by Publicis Groupe and Cordiant Communications Group. McCann-Erickson Worldwide handles the global creative assignment for ExxonMobil Lubricants & Specialties.

ChevronTexaco review down to Y&R, McCann

[san ramon, calif.] Two incumbents, WPP Group's Y&R Advertising, San Francisco, and various offices of McCann-Erickson Worldwide, were in final financial negotiations last week with ChevronTexaco Corp. in the review for its estimated $100 million consolidated ad account, said executives familiar with the situation. A ChevronTexaco spokesman declined to comment.

New campaign to boost Sears' Covington clothes

[hoffman estates, Ill.] Sears, Roebuck & Co., pushing softer lines for the first time in two years, breaks a TV campaign Sept. 12 for its Covington line of men's, women's and children's clothing. Spending was not disclosed. WPP's Y&R Advertising, Chicago, handles. Tagline: "Because all your clothes should be your favorites." Sears plans a major revamp of its stores centered on the Covington and Lands' End lines.

Honey Cajun Wings get TV support from KFC

[louisville, ky.] KFC Corp. today launches Honey Cajun Wings as a promotional offer, supported by a TV spot via Omnicom's BBDO Worldwide, New York. In the spot, a woman gets advice from a psychic to buy the wings as a way to spice up her life. Actor Jason Alexander continues as pitchman. Spending was not disclosed.

Lowe to oversee IPG's Mullen, Bozell and Dailey

[new york] Interpublic, in a change in the reporting structure within its Partnership group of agencies, is placing three shops-Mullen, Wenham, Mass.; Bozell, New York; and Dailey & Associates, West Hollywood, Calif.-under Partnership shop Lowe Worldwide, effective Sept. 3. The three previously reported directly to Interpublic Vice Chairman David Bell, who oversees Partnership agencies.

Kmart, Martha Stewart shoot holidays ads

[new york] Kmart Corp. will feature scandal-tinged Martha Stewart this holiday shopping season in a TV spot for her holiday collection at its stores, according to executives familiar with the situation. Omnicom's Arnell, New York, handles advertising for Ms. Stewart. Kmart's general-market agency is Omnicom sibling TBWA/Chiat/Day, New York.


Honeywell International assigned advertising for its Fram and Autolite brands to Interpublic's McCann-Erickson Worldwide, Troy, Mich., without a review, from Havas' Arnold Worldwide Partners, Boston. Spending was estimated at $10 million. ... A&E Television Networks' Biography Channel to Kirshenbaum Bond & Partners West, San Francisco, for its first branding and tune-in campaign. ... WPP's Ogilvy & Mather assured the Office of National Drug Control Policy that it won't hold back on completing upfront TV ad time buys for the National Youth Anti-Drug Media Campaign. Confronted by House-passed legislation that would bar government payments to the agency after Oct. 1, Ogilvy had earlier warned it was uncertain whether the buys could be completed if payment was in question. ... Walt Disney Co.'s ESPN pulled a TV ad for its "College GameDay" pre-game football show that depicted University of Tennessee fans in stereotypical Southern fashion. The spot, one of a series that highlights "College GameDay," showed analyst Lee Corso about to step into an elevator filled with Tennessee fans-including a woman holding a pig. Independent Ground Zero, New York, handles.

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