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McDonald's operators eye ad payment hike

[oak brook, ill.] McDonald's Corp. is expected to ask for as much as $60 million in additional funds from franchisees for its voluntary national ad program. Its national franchisee advertising committee will vote this week on whether to raise payments to the fund to 1.81% of gross sales from 1.50%. In 2001, franchisees contributed roughly $300 million. If approved, the increase likely will face a tougher vote by all McDonald's co-ops.

Wash. Mutual opens NYC launch campaign

[seattle] Washington Mutual breaks a new multimedia, multicultural campaign today to promote its expansion into the New York City area. The campaign, which includes TV, print, radio and outdoor, includes general-market efforts from Interpublic Group of Cos.' Sedgwick Rd., Seattle; Hispanic ads from independent La Agencia de Orci & Asociados, Los Angeles, and Asian efforts from Interpublic's IW Group. Spending was not disclosed, but this was described as the largest market launch for Washington Mutual, which spent an estimated $65 million in measured media in 2001, according to Taylor Nelson Sofres' CMR. The bank entered the New York market in May by acquiring Dime Bancorp.

Lands' End in review; Penney conflict cited

[dodgeville, wis.] Citing an account conflict, Sears, Roebuck & Co.-owned Lands' End placed its nearly $20 million ad account into review. Omnicom Group's Element 79, Chicago, is the incumbent. Lands' End said the presence of J.C. Penney Co. as a client at sibling Omnicom agency DDB Worldwide, Chicago, was a conflict. Rojek Cucher Group, Cleveland, is handling the review. A decision is expected in October.

Foes in Congress plan curbs on O&M contract

[washington] WPP Group's Ogilvy & Mather's Congressional critics could act as soon as July 23 to limit Ogilvy's hold on the $152 million White House anti-drug use ad account to a single additional year or less. Ogilvy's eventual fate on the account is expected to rest with a House-Senate conference committee that will act on the appropriations bill that funds the White House drug office. Separately, the four agencies that lost to Ogilvy were told that Ogilvy's "superb" job in understanding the drug office's needs was the main reason it won the new ad contract. None of the losing agencies indicated plans to protest the award and two specifically ruled out any protest.

U.K.'s Dyson taps shops for U.S. vacuum launch

[malmesbury, england] Dyson Appliances, preparing to launch its vacuum cleaners in the U.S., awarded its $30 million to $40 million U.S. creative, media and PR account to a team headed by Publicis Groupe's Fallon Worldwide, Minneapolis, and Grey Global Group's MediaCom, New York. Patrice Tanaka & Co. will handle PR, while Susan Grant Lewin Associates will work on other marketing projects. Both are based in New York.

Pony print campaign pitches for Pete Rose

[beverly hills, calif.] The Firm, in new print ads for Pony brand sneakers and apparel, takes up former baseball star Pete Rose's crusade to win entry to the Baseball Hall of Fame. In one ad, Mr. Rose stands waist deep in thousands of baseballs, wearing a Pony shirt and a Pony cap and holding a baseball with the number 4,256 on it (the record number of hits he accumulated in his major league career). Copy asks "Why isn't Pete Rose in the Hall of Fame?" The ads were created in-house. Spending was not disclosed. Mr. Rose was banned from baseball for gambling on games.

Microsoft's MSN, eDiets in ad, content deal

[redmond, wash.] Microsoft Corp.'s MSN Internet portal signed a $9 million year-long advertising and content integration deal with eDiets, Deerfield Beach, Fla., a Web provider of personalized weight loss, diet and fitness services. The deal integrates eDiets content into two co-branded MSN channels, WomenCentral and MSNBC. EDiets will also have premium ad and promotional placement across MSN, including on Slate, MSN Hotmail via Web Courier (the portal's targeted e-mail program), MSN Careers and Search, and on the home page.

Harley-Davidson revs ads for its centennial

[milwaukee] Harley-Davidson will break print ads in enthusiast magazines this summer to support its 100th anniversary celebration, which culminates in August 2003. Interpublic's Carmichael Lynch, Minneapolis, handles. Theme: "True for the first 100 years. True for the next 100 years." Spending was not disclosed.


Gruner & Jahr USA Publishing eliminated the post of Scott Crystal, CEO of its Business Innovators Group (Inc. and Fast Company), as well as other positions, in a round of staff cuts. ... Dial Corp. Chairman-CEO Herbert L. Baum told analysts to expect "some heavy-up advertising" in the second half of 2002 as Dial launches line extensions. ... AOL Music will be the exclusive online partner for the Latin Grammy Awards under a deal signed by AOL Time Warner's America Online and the Latin Recording Academy. AOL recently formed a U.S. Hispanic interactive marketing team to attract advertisers to its Latin initiatives. ... Six agencies were identified as finalists in the review for H.J. Heinz Co.'s $15 million 9-Lives and Kibbles `n Bits pet food account: Doner, Southfield, Mich.; Omnicom's Element 79, Chicago; Interpublic's Carmichael Lynch, Minneapolis; Interpublic's Martin Agency, Richmond, Va.; Havas' Arnold Worldwide, Boston; and Bcom3's D'Arcy Masius Benton & Bowles, New York. Roth Associates, New York, is handling the review. ... Academy of Television Arts & Sciences nominated six spots for "outstanding commercial" in the 2002 Emmy awards: Computer Associates' "Amnesia" ( Y&R Advertising, New York); Visa's "Broadway Tribute" (Omnicom's BBDO, New York); Walt Disney Co.'s "First Words" (Bcom3's Leo Burnett USA, Chicago); Nike's "Move" (Wieden & Kennedy, Portland, Ore.); Fox Sports' "Nailgun" (Omnicom's TBWA/Chiat/Day, San Francisco); and Anheuser-Busch Cos.' "Out of Towner" (DDB Worldwide, Chicago).

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