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Maytag review leans to Universal McCann

[newton, iowa] Maytag Corp. is in contract negotiations with Interpublic Group of Cos.' Universal McCann, New York, to handle its $100 million media business, according to media executives participating in the review. Maytag did not return calls. Others in the review: incumbent Bcom3's Starcom Worldwide, Chicago; Zenith Media, New York, owned jointly by Publicis Groupe and Cordiant Communications Group; and Aegis Group's Carat USA, Chicago. Interpublic's Initiative Media North America, Chicago, which handled buying for Maytag's Hoover brand, was dropped earlier from the review.

McD's kid menu adds General Mills, Danone

[oak brook, ill.] McDonald's Corp., under fire for its fattening kid meals, adds fruit and yogurt snacks from General Mills and Danone as part of a Kid Treat menu beginning July 12. The items will be the first co-branded specialty packages sold at McDonald's, said a spokeswoman. Three popular kid-oriented packaged foods will be co-branded: the Dannon Danimals low-fat yogurt drinks and General Mills' Go-gurt portable yogurt and Fruit Roll-ups fruit snacks. They will be sold for 69 cents, 59 cents and 39 cents, respectively. In support of the launch, McDonald's is offering through Aug. 1 a plush-toy premium, tied to the upcoming Walt Disney Co. film "The Country Bears," with an additional prize attached to meal bags. Handling the introduction are Bcom3 Group's Leo Burnett USA, Chicago; Hispanic market shop del Rivero Messianu DDB, Miami, an Omnicom Group agency; and African-American market shop Burrell Communications Group, Chicago, a Publicis Groupe agency. Spending was not disclosed.

E-Loan revives ads, hires S.F.'s Pickett

[dublin, calif.] Online lender E-Loan awarded its $15 million to $20 million advertising account to Pickett Advertising, San Francisco, following a review. E-Loan, previously at the now-closed San Francisco office of Publicis Groupe's Saatchi & Saatchi, plans a campaign breaking later this month. Last year, E-Loan spent $3.3 million on advertising, according to Taylor Nelson Sofres' CMR, and has been off the air for about six months.

`Yahoo! Internet Life' latest mag casualty

[new york] Troubled tech publisher Ziff Davis Media shuttered Yahoo! Internet Life. The August issue will be its last. The 1.1 million-circulation title suffered an ad page drop of 52.5% through May and was on track to lose about $3 million this year. Since 1999, Ziff Davis has shut six magazines and converted a seventh, the 800,000-circulation Smart Business, to a newsletter format.

Yankees' Derek Jeter at bat for Gatorade

[chicago] PepsiCo Beverages and Foods North America tests the acting skills of New York Yankee Derek Jeter in a 30-second spot that breaks July 9 for its Gatorade Fierce brand. Set in a Gothic stadium, Mr. Jeter challenges a Gargoyle to bring on the heat in the spot created by Omnicom Group's Element 79, Chicago. It will make its debut during Major League Baseball's All Star Game telecast.

New TV ad effort set for Snickers Cruncher

[hackettstown, n.j.] Masterfoods USA this summer breaks a TV effort for its Snickers Cruncher with the tagline "Beyond crunchy." Creative is an evolution from last year's introductory campaign. Two spots, from Omnicom Group's BBDO Worldwide, New York, humorously portray satisfying non-edible crunches (including the vigorous crunching of an intrusive telemarketer's phone) to highlight the satisfying crunch of the candy bar. Spending was not disclosed.

New package spurs Dutch Boy relaunch

[CLEVELAND] Sherwin-Williams Co. is relaunching its Dutch Boy paint with an easier to use Twist & Pour container, which it said is the brand's first packaging innovation in 80 years. Doner, Cleveland and Southfield, Mich., leads the integrated effort supporting the launch with a TV spot that breaks July 8. Other elements include print ads in shelter and women's magazines, public relations, direct mail and an online program at Spending was not disclosed but a marketing executive at the company said it would far exceed the roughly $3 million per year spent on the brand in the 1990s.

FYI . . .

CKE Restaurants' Hardee's Food Systems pulled a TV spot after complaints from the National Inhalant Prevention Coalition. The spot, for its Philly Roast Beef sandwich, showed a young man spraying air freshener in his mouth as the comic solution to running out of breath spray after eating the sandwich. The spot carried caution statements superimposed on the video. Mendelsohn-Zien, Los Angeles, handles. ... Illinois Lottery named Omnicom Group's DDB Worldwide, Chicago, agency for its $18 million advertising account, after a review. The incumbent was WPP Group's Ogilvy & Mather Worldwide, Chicago. Other agencies in the review were Bcom3's Leo Burnett USA, Havas' Euro RSCG Tatham Partners and WPP Group's J. Walter Thompson, all Chicago. ... Wm. Wrigley Jr. Co. named Bcom3's Lapiz as its first Hispanic ad agency, with plans to focus Hispanic efforts on one of Wrigley's youth-oriented brands starting this fall and to add Spanish-language advertising for several more brands in early 2003. ... Lower Manhattan Development Corp. assigned communications for its work on the recovery of downtown Manhattan to Edelman Worldwide and Company 39, both New York. Billings, not disclosed, were estimated at "about $2 million" by an executive at one of several losing agencies. ... Cablevision Systems Corp. assigned creative and direct marketing for its New York Knicks basketball team to Omnicom's Rapp Collins, New York, after a review that included Interpublic's Deutsch, New York. Spending was estimated at $2 million.

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