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P&G, D'Arcy winners in FDA Prilosec vote

[cincinnati] Plans by Procter & Gamble Co. to market an over-the-counter version of AstraZeneca's big-selling prescription heartburn drug Prilosec advanced as a Food and Drug Administration advisory panel on June 21 voted 16-2 in favor of the move. Assuming FDA gives final approval this summer, P&G could launch its OTC version of the prescription product late this year or early in 2003. Joe Arcuri, general manager-personal health care for P&G, estimated Prilosec could have OTC sales of $200 million to $400 million. BCom3 Group's D'Arcy Masius Benton & Bowles, New York, handles Prilosec for P&G.

Frontier invites big field to pitch its account

[denver] Frontier Airlines is searching for an ad agency and casting a wide net. In a national search, the carrier sent out about 65 requests for proposals, which are due back June 28. Frontier currently handles ads in house. A Frontier spokeswoman said, "We are looking for breakthrough creativity." Spending was not disclosed. Frontier spent $9 million in measured media in 2001, according to Taylor Nelson Sofres' CMR.

Senior ad exec leaves as Schwab seeks CMO

[san francisco] Charles Schwab & Co., in the midst of a search for a chief marketing officer, said Senior VP-Advertising and Brand Management Jack Calhoun has resigned effective at the end of the month. Mr. Calhoun joined Schwab in 2000 from Y&R Advertising, San Francisco, where he had been general manager. Schwab VP-Advertising Peter Deluca succeeds Mr. Calhoun on an interim basis.

Wendy's ads stoke 99 cents war with McD's

[Dublin, Ohio] Wendy's International launched ads for its 99 cents Super Value Menu in the summer burger wars. Two TV executions, print, radio and in-store displays continue the "It's better here" theme. The effort boasts that Wendy's 10-item menu is the "best 99 cents you could spend." Cordiant Communications Group's Bates Worldwide, New York, handles. Spending was not disclosed. McDonald's is offering its own 10-item menu as a national option for franchisees while Burger King is developing a value program.

Baglivo takes post at Arnold McGrath

[new york] Panoramic Communications CEO Mary Baglivo will become president of Havas' Arnold McGrath, New York, effective July 8. She succeeds Stephen Badenhop, who is leaving for personal reasons. At Arnold McGrath, Ms. Baglivo reports to Chairman-CEO Pat McGrath. QwikFIND aan64p.

April ad spending off 4.1% from `01

[new york] Total ad spending dropped 4.1% in April from a year ago, according to preliminary data from Taylor Nelson Sofres' CMR. Syndicated TV spending fell 10.1%. Network TV declined 4.5% in April from 2001 levels. Cable TV fell 7.1% while spot TV posted a 0.1% decline. Magazines were down 4.9% and b-to-b titles were down 17.7%. Newspapers were up 1.6% and national newspapers were flat, down 0.1%.

P&G, Discovery forge cross-platform deal

[cincinnati] Procter & Gamble Co. signed a one-year cross-platform media deal, estimated at $50 million, with Discovery Communications. It combines buys on eight cable networks with a variety of integrated marketing programs. BCom3 Group's MediaVest, New York, handles P&G TV buying and planning. The deal includes yet-to-be determined "product integration" in Discovery networks TV programming, a P&G spokeswoman said.

New Taco Bell ads back Border Bowls

[irvine, calif.] Yum Brands' Taco Bell breaks two TV spots June 25 that tout "le package totale" for its made-to-order Border Bowls meat, rice and bean meals. Interpublic's Foote, Cone & Belding Worldwide, San Francisco, handles. One execution spoofs the hit cooking show "Iron Chef."

VF, Levi Strauss open new jeans campaigns

[san francisco] Major jeans marketers are breaking back-to-school ad campaigns pushing low rise jeans for both men and women. VF Corp.'s Lee Jeans, via Publicis Groupe's Fallon, Minneapolis, on July 8 breaks two humorous TV spots featuring mysterious happenings followed by cameo Buddy Lee appearances. Levi Strauss & Co.'s Levi's jeans unveils its first campaign from Bcom3's Bartle Bogle Hegarty, New York, in upcoming teen titles. Copy promotes "dangerously low" Levi's and will include an Internet effort and TV spots. Lee spent $6.6 million and Levi Strauss $71.6 million in measured media for jeans ads in 2001, according to Taylor Nelson Sofres' CMR.

FYI . . .

Chrysler Group said it will delay choosing an agency alliance for its $150 million multicultural account until two of the competing three alliances get minority certification. Pitches were heard June 17. ... Bauer Publishing said it would cease publishing Soap Opera Update after a final issue in this year's fourth quarter. Bauer said Soap Opera Update will "merge" with its two Soaps in Depth publications. ... Four finalists pitch Staples' $71 million account beginning this week. A decision is expected the week of July 1. Select Resources International, West Hollywood, Calif., is consultant. ... Market Research Council Hall of Fame inducted Robert Coen, senior VP-director of forecasting, Interpublic's McCann-Erickson Worldwide, and Jack Honomichl, founder of Inside Research, as its newest members. ... Former Leo Burnett International Vice Chairman Joseph Novas Jr., 80, died June 16 in Boca Raton, Fla. Mr. Novas and Richard Criswell founded Publicidad Novas-Criswell and expanded it throughout most of Latin America. Burnett acquired the agency in 1970. After retiring from Burnett in 1985, Mr. Novas was executive director and then world president of the International Advertising Association. ... Target Corp.'s Mervyn's assigned Dentsu's Colby & Partners, Los Angeles, a number of projects, executives said. Spending was not disclosed. Other Mervyn's agencies include Interpublic's Suissa Miller, Los Angeles, and Ron Foth Advertising, Columbus, Ohio. Mervyn's spent $102 million in measured media in 2001, according to Taylor Nelson Sofres' CMR.

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