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RJR will extend Camel line with Turkish Royal

[winston salem, n.c.] R.J. Reynolds Tobacco Co. will extend its Camel line with the national launch July 1 of Camel Turkish Royal, confirmed Scott Rhodes, VP-marketing for Camel. The full-priced, medium-flavored cigarette joins the Camel Turkish Family as a richer-flavored sibling of light-style Camel Turkish Gold and menthol Camel Turkish Jade. "We'll have a full range of marketing tactics to build awareness and trial," said Mr. Rhodes, who would not reveal specific marketing plans. All communications will use Camel's umbrella theme-"Pleasure to burn"-created by Camel's agency of record, Mezzina Brown & Partners, New York. Point-of-sale materials are handled by Gyro Worldwide, Philadelphia. Although a California court recently fined RJR $20 million for targeting youth in its magazine advertising (AA, June 10), RJR has not altered its marketing plans for Camel Turkish Royal, Mr. Rhodes said.

Heinz claims to boost ad spending by $100 mil

[PITTSBURGH] H.J. Heinz Co. plans to spend an extra $100 million on advertising globally next year on its remaining brands, said Chairman-CEO William Johnson in a conference call last week, thanks to debt reduction spawned by its planned spinoff of its Starkist tuna and various pet-food brands to Del Monte Foods. Heinz spent $86.5 million in U.S. measured media last year, down 5% from 2000, according to Taylor Nelson Sofres' CMR.

Interpublic creates sports-marketing unit

[New York] Interpublic Group of Cos. created a sports-and-entertainment marketing unit within its Advanced Marketing Services group and tapped Mark Dowley, most recently vice chairman of Interpublic's McCann-Erickson WorldGroup, as chairman-CEO. Interpublic properties that will collaborate as part of this initiative include sports-marketing firm Octagon; publicity and entertainment outfit PMK/HBH; Bragman Nyman Cafarelli, a public relations and entertainment-sports licensing company; and Amster Yard. Separately, an Interpublic spokesman would not comment on media reports that the holding company has hired investment-banking boutique Allen & Co. to aid in the possible purchase of a literary or talent firm. Calls to Allen & Co. were not returned by press time.

Red Cell acquires Headlight Vision

[London] WPP Group's Red Cell purchased research-and-consulting boutique HeadlightVision, London. Crawford Hollingworth will remain CEO. Terms were not disclosed. Red Cell also hired Nicky Buss, previously marketing director of software maker Legion Ltd., as global director-strategic planning and branding, and Andrew Deitchman as global director of marketing communications and business development; most recently, he had been head of Fuel North America, the digital and interactive unit of Havas' Euro RSCG, New York.

US Airways ads focus on Philly

[Arlington, Va.] US Airways rolls out an outdoor, print and radio campaign heralding flights in and out of Philadelphia this week. The effort comes on the heels of the airline's June 10 application for a $900 million federal-loan guarantee to stave off bankruptcy. "We are going to do what is best for the commercial side of the business," said Stephen Usery, US Airways' VP-marketing and revenue management. The campaign, from Eisner Communications, Baltimore, is aimed at fliers who might opt to fly instead out of Newark, N.J.'s airport.

Martha Stewart shares make slight recovery

[new york] Shares of Martha Stewart Living Omnimedia recovered slightly late last week, even as an investigation of insider trading at ImClone Systems threatened to ensnare her. Ms. Stewart sold nearly 4,000 shares of ImClone on Dec. 27 at $58 each. ImClone stock ended the week at $8.46. MSLO stock closed the week at $15.27, after nearing its 52-week low of $12.10; a week before, the stock was $17.39. Ms. Stewart said in a statement her transaction was "completely lawful."

Wildmon group attacks new Herbal Essences ad

[CINCINNATI] The American Family Association on June 15 attacked Procter & Gamble Co. for its "Totally Organic Experience" Herbal Essences ads, saying P&G led the group to believe it would stop the ads following last year's acquisition of Clairol. In a June 17 e-mail, AFA President Donald E. Wildmon urged his group to e-mail P&G executives about an ad he termed "extremely offensive," which broke last month from Bcom3 Group's Kaplan Thaler Group. In the ad, a wife shouts, "Yes, yes, yes!" from the bathroom. Her husband, in the bedroom, disappointed in missing the experience, shouts ,"No, no, no!" Ads without the "Totally Organic" theme are also on air. P&G denied the ad is offensive or that it misled the group.

FYI . . .

Ray D'Amelio, senior art director at Interpublic's MRM Partners, New York, was killed during an attempted burglary in his New York apartment. A memorial service is set for June 19. ... Primedia named David Ferm president-consumer magazines and media group, replacing John Loughlin. A spokesman said Mr. Loughlin was "in discussions" over a different role at Primedia. Mr. Ferm had been president of Primedia's business-to-business group. ... Cadbury Schweppes' Schweppes International Ltd. named 180, Amsterdam, for a pan-European relaunch of Dr Pepper. Billings are believed to be in the $3 million to $5 million range. ... Hershey's Reese's Peanut Butter Cup will break its first new advertising in 15 years when its "Get Lost in a Reese's" replaces "There's no wrong way to eat a Reese's" today. WPP's Ogilvy & Mather, New York, handles. ... Diageo's Guinness-Bass Import Co. will launch an effort for Irish import Guinness in September. Omnicom Group's BBDO Worldwide handles.

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