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UST 'suspends' ads from sports mags

[greenwich, conn.] U.S. Smokeless Tobacco Co. pulled ads from AOL Time Warner's Sports Illustrated, Primedia's Hot Rod and Motor Trend and Vulcan Ventures' Sporting News, pending a review. The UST action came one day after a California state court fined cigarette marketer R.J. Reynolds Tobacco Co. $20 million for targeting teens through its magazine ad buys in violation of its agreement with state attorneys general (see story, P. 4). Separately, a recent report from the Massachusetts Department of Health contended UST's magazine ads target kids. UST Exec VP-General Counsel Richard Verheij said UST believes it is in compliance with the state agreement but "we are being responsive to the concerns raised and have decided to suspend advertising."

New Ohm by Olay line to get $40 mil launch

[cincinnati] Procter & Gamble Co. is launching Ohm by Olay, the Olay brand's first entry into fragrance, backed by $30 million to $40 million in TV and print advertising from Publicis Groupe's Saatchi & Saatchi, New York. Ohm by Olay aims to appeal to a younger target of women ages 18 to 35. Trade materials tout Ohm, which ships to retailers this month with ads breaking in mid-July, as combining "real skin benefit and experiential delight," with an eight-item lineup of Jasmine & Rose and Citrus & Ginger scented body washes, body mists and bars. P&G said the mass-market brand can help draw women away from specialty and prestige channels.

ABC signs three deals for its `Push, Nevada'

[new york] Walt Disney Co.'s ABC struck three product integration and media deals with Toyota Motors USA, PepsiCo and an unidentified third consumer-products company for its new drama "Push, Nevada," according to an executive close to the company. The deals were part of its TV upfront negotiations. ABC initially priced the yearlong sponsorship deals at $6 million each, which includes product integration into the script and on the show's Internet site. Viewers will need to interact with products to solve the drama's mysteries. ABC executives would not comment.

GM eyes Chevy for lead Olympics role

[detroit] General Motors Corp. may make Chevrolet the lead division for all of its Olympic Games sponsorships after assessing Chevy's primary role in the Winter Olympics in Salt Lake City, Advertising Age sibling Automotive News reported. Steve Tihanyi, GM director of marketing alliances and regional operations, said Chevrolet's brand awareness increased during the Winter Olympics and dealers were especially satisfied. GM paid $900 million to be the exclusive domestic car and truck sponsor of the U.S. Olympic Team from 1998 through 2008, and to be the exclusive domestic car and truck advertiser during NBC's broadcasts of the Olympics for that period.

Hudson, Dwyer to head Pepsi, Tropicana units

[purchase, n.y.] PepsiCo named Dawn Hudson, 44, president of soft drink unit Pepsi-Cola North America, succeeding Gary Rodkin, 50, named president-CEO of PepsiCo's new PepsiCo Beverages and Foods North America division (Gatorade, Tropicana and Quaker Foods in the U.S. and Canada). Ms. Hudson was senior VP-strategy and marketing for Pepsi-Cola North America. PepsiCo Senior VP-Merger Integration Jim Dwyer, 43, was named president, Tropicana North America, succeeding Brock Leach, who will lead special development projects at PepsiCo. Al Carey, 50, was named chief operating officer, PepsiCo Beverages and Foods North America, to oversee sales and lead the ongoing "Power of One" initiatives between beverages and snacks. He had been senior VP-sales and retailer strategies for PepsiCo and Pepsi-Cola North America.

Bunny controversy leads Subaru to change TV ad

[cherry hill, n.j.] Subaru of America said it will modify a national TV ad after animal activists complained it displayed inhumane treatment of a domesticated animal. The ad, from Interpublic Group of Cos.' Temerlin McClain, Dallas, for the Subaru Forester sport utility vehicle shows a mom and daughter releasing a rabbit from school into the woods. Subaru said the ad depicted the "admirable" release of a wild rabbit. Critics, including the House Rabbit Society, said it appeared a pet rabbit was being abandoned. For more, see QwikFIND aan59t.

Chevron in `final' talks about $100 mil account

[san francisco] ChevronTexaco Corp. said it is in final negotiations with agencies competing to handle a consolidated global creative and media account estimated at $100 million (AA, April 22). Competing are Chevron roster shops: WPP Group's Y&R Advertising, San Francisco; Omnicom Group's BBDO Worldwide, Houston; and multiple offices of Interpublic Groups of Cos.' McCann-Erickson and Cordiant Communications Group's Bates Worldwide.

FYI . . .

AXA Group investment consultant AXA Financial awarded its $10 million to $20 million account to Interpublic's Martin Agency, Richmond, Va. Martin succeeds Seiter & Miller, New York. ... Playbill acquired the publishing rights to Stagebill Media's titles Stagebill and Performing Arts. Terms were not disclosed. ... Drug store chain CVS Corp. is expected to pick an agency for its estimated $35 million account by the end of this week. The review includes the incumbent, Bates Worldwide, New York, and Interpublic's Hill, Holliday, Connors, Cosmopulos, Boston. ... The Federal Trade Commission and the U.S. Treasury Department Bureau of Alcohol Tobacco and Firearms rejected charges that brewers had targeted sweet-tasting malt beverage products to children. The Center for Science in the Public Interest had accused alcoholic beverage marketers of designing ads for so-called "alcopop" drinks to appeal to youths who don't like the taste of hard alcohol. ... Citing the demands of newly won business, Omnicom's TBWA/Chiat/Day, Playa del Rey, Calif, withdrew as a finalist from the controversy-plagued review for California's five-year, $125 million California state lottery account. Interpublic's McCann-Erickson Worldwide, Los Angeles, was added to the review, executives familiar with the situation said, joining Grey Global Group's Grey Worldwide, Los Angeles; Interpublic's Foote, Cone & Belding Worldwide, San Francisco, and Omnicom's DDB Worldwide, Los Angeles, to round out the field.

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